# SourceLoop pricing and plans A walkthrough of SourceLoop's three plans, what's included on each, how billing works, and how to pick the right tier. Source: https://sourceloop.ai/help/pricing-and-plans/ Updated: 2026-05-28 --- SourceLoop has three plans, designed around the natural growth path of a marketing-attribution stack: one for solo operators, one for growing teams, one for mid-market and beyond. All three include the full feature set, multi-touch attribution, custom dashboards, funnels, and every integration. The tiers differ on volume (websites, conversions, events, team seats) and on which ad platforms you can sync conversions to. Public pricing lives at [sourceloop.ai/pricing](https://sourceloop.ai/pricing), and the same plan cards are mirrored on the in-app billing page once you sign in. ## Plan overview ### (1) Essential — $49 / month The solo tier. Designed for one operator, one website, an indie founder or a marketer running a single brand. - **Team seats**: 1 (just you) - **Websites**: 1 - **Tracked conversions**: up to 500 / month - **Tracked events**: up to 150,000 / month - **Integrations**: every form, meeting, chat, and payment tool - **Dashboards & funnels**: full access - **Ad platform connections (Google Ads, Meta, LinkedIn)**: not included - **Auto-sync conversions to ad networks**: not included Annual billing brings the price down to $37 / month (saves $144 / year). ### (2) Professional — $99 / month The most-popular tier. The starting point for teams that have outgrown a single seat and are spending on paid ads. The auto-sync to Google / Meta / LinkedIn kicks in at this tier, which is the headline feature for paid-marketing teams. - **Team seats**: 3 - **Websites**: 3 - **Tracked conversions**: up to 1,500 / month - **Tracked events**: up to 500,000 / month - **Integrations**: every form, meeting, chat, and payment tool - **Ad platform connections**: Google Ads, Meta, LinkedIn included - **Auto-sync conversions to ad networks**: included Annual billing brings the price down to $74 / month (saves $300 / year). ### (3) Business — $249 / month For mid-market teams and agencies running multiple websites or brands. Unlimited seats and websites, higher conversion and event caps. - **Team seats**: Unlimited - **Websites**: Unlimited - **Tracked conversions**: up to 5,000 / month - **Tracked events**: up to 5,000,000 / month - **Integrations**: every form, meeting, chat, and payment tool - **Ad platform connections**: Google Ads, Meta, LinkedIn included - **Auto-sync conversions to ad networks**: included Annual billing brings the price down to $187 / month (saves $744 / year). ### Enterprise For teams that need custom volume, security review, SAML / SSO, a signed DPA, or a dedicated success contact. [Book a demo](/help/book-a-demo/) to scope an Enterprise contract. ## How billing works SourceLoop bills through [Polar](https://polar.sh/), our merchant of record. Polar handles the checkout, payment processing, regional VAT and sales-tax compliance, and stores your card on file. SourceLoop itself never sees your card details. When you pick a plan from the in-app billing page (**Settings -> Billing**), you're redirected to a Polar checkout page with the plan pre-selected. After checkout, your subscription is active immediately and you're returned to SourceLoop. Every receipt and invoice comes from Polar. > **Tax-inclusive pricing in the EU and UK** > Polar handles VAT for you. The price you see is what you pay, the VAT is added at checkout (or reverse-charged for B2B customers with a valid VAT number). ## Picking the right plan A rough guide: - **Solo founder, single brand** → Essential - **Marketing team of 2-3, running paid ads** → Professional - **Multiple brands / sites, or a larger team** → Business - **You need SSO / DPA / custom contract** → Enterprise If you're unsure between two tiers, start lower. Upgrading is one click (see [Change your plan](/help/change-your-plan/)) and pro-rated for the current billing period. ## Trial details Every new SourceLoop account starts with a **7-day free trial of the Professional plan**. No credit card is asked at sign-up, the trial just starts running. At the end of seven days the trial ends; your data is preserved, but tracking pauses until you pick and activate a plan. The article [Activate a subscription after the trial](/help/activate-subscription-after-trial/) walks through what to do at trial end. ## What you get on every plan Some things are included regardless of tier, no upsell wall in front of the core product: - Multi-touch attribution with **7 attribution models** (last-touch, first-touch, linear, position-based, time-decay, last-non-direct, first-non-direct) - Custom dashboards and the pre-built attribution report - Funnel builder - Contacts Hub with revenue per contact - Every form, meeting, chat, and payment integration - 25% discount on annual billing - Polar-handled tax compliance The differences live in the volume and ad-sync features, not in the depth of the product. ## Frequently Asked Questions ### Is there a free trial? Yes. Every new account starts with a 7-day free trial of the Professional plan. No credit card is needed to start the trial, and your account isn't charged anything until you actively pick a plan and check out. ### What's the difference between monthly and annual billing? Annual billing saves 25% on every plan. You pay once for the full year and your account is renewed yearly. Monthly billing is the same plan, billed every 30 days, with no discount. ### Do you charge by event or by lead? Both, separately. Each plan has a tracked-events cap (page views, sessions) and a tracked-conversions cap (form submissions, meetings, chats, payments). The events cap is normally the looser of the two, conversions are what most teams hit first. ### What's a "tracked conversion"? Anything attributable, a form submission, a meeting booked, a chat opened with email captured, a Stripe / Lemon Squeezy / Paddle / Polar / Dodo payment received. Repeat conversions from the same contact in the same billing month count once each. ### What happens if I go over the conversion or event cap? SourceLoop keeps tracking, your data is never dropped. But your account is flagged for an upgrade. We email you and prompt you in-app to move to the next tier. If you go over by a small amount, we don't auto-charge or block you. ### Are there discounts for non-profits / open source / students? Yes, on a case-by-case basis. Email hello@sourceloop.ai with a one-line description of your situation, we'll send you a discount code if it's a fit.