# How to track lead source in Forminator Forms Add real campaign attribution to every Forminator form, quiz, poll, or payment submission, with the visitor's entire pre-conversion journey attached. Source: https://sourceloop.ai/help/track-lead-source-in-forminator-forms/ Updated: 2026-05-28 --- Forminator is the multi-tool of WordPress form plugins, contact forms, quizzes, polls, calculators, and payment forms in one package from WPMU DEV. The thing it doesn't cover is what most marketers eventually need to know: which channel drove each submission. That's where SourceLoop comes in. Three steps, only minutes to wire up, and you'll never have to ask "where did that lead come from?" again. ## What SourceLoop captures from Forminator For every Forminator submission, SourceLoop attaches: - **Acquisition channel** the visitor arrived through - **All UTM parameters** carried in the landing URL - **Sequence of pages browsed** during the visit - **Time spent on your site** across all pre-conversion sessions - **Count of repeat visits** before they finally converted - **Email and name** captured from the Forminator fields - **Original landing page** that started the journey - **Source of the submitting session**, recorded separately from first-touch - **Device, browser, and country** of the visitor ## Before you start You'll need: - A **SourceLoop workspace** ([free trial](https://app.sourceloop.ai/sign-up)) - **WordPress admin** access or another way to edit `` HTML - A **Forminator form, quiz, poll, or payment form** embedded on a published page ## Step 1: Drop the SourceLoop snippet into WordPress Sign in to SourceLoop, click **Setup -> Tracking code** in the left sidebar, and copy the snippet. ![SourceLoop Setup page with the tracking code snippet ready to copy](/help/screenshots/sourceloop-tracking-code-script.png) On WordPress, the easiest paths are: - The WPMU DEV "Hummingbird" / "Smush" stack often has a header-inject panel - A standalone plugin like "Insert Headers and Footers" or "WPCode" - Your active theme's `header.php` immediately before `` - Tag Manager firing on All Pages Make sure the snippet loads site-wide, anywhere a Forminator form, quiz, or poll might appear. ## Step 2: Confirm your form, quiz, or poll lives on a tracked page There's no per-form switch in Forminator to flip. The moment your site has SourceLoop in ``, every embedded Forminator element becomes attributable. Make sure: - The element is on a **published** page or post (not a draft or private page) - The form, quiz, or poll **collects an email** at some point in the flow - Aggressive performance plugins aren't reshuffling SourceLoop after Forminator's own scripts > **Forminator preview links can't carry attribution** > Sharing a preview URL or a standalone hosted form link outside your normal site means the visitor never sees a tracked page, so the submission shows up in Forminator with no source. Always route campaigns to a published page that embeds the form. ## Step 3: Run a verification submission Visit the page hosting your Forminator element in an **incognito window**, with `?utm_source=test&utm_medium=verify&utm_campaign=forminator-check` tacked onto the URL. Submit a real entry using an inbox you control. Within seconds, the entry should appear in the **Contacts Hub** in SourceLoop with the three test UTM values stored on the contact. ## Where to see Forminator submissions in SourceLoop ### Contacts Hub Each Forminator submission gets a row at [app.sourceloop.ai/contacts](https://app.sourceloop.ai/contacts). Click into a contact to see every page they visited, every session they had, and every campaign that touched them before they converted. ![SourceLoop Contacts Hub showing a Forminator submission with the lead's full journey](/help/screenshots/sourceloop-lead-journey-demo.webp) ### Attribution dashboard For the aggregate view, [app.sourceloop.ai/dashboards/traffic](https://app.sourceloop.ai/dashboards/traffic) groups Forminator submissions by source, medium, campaign, and landing page. Useful for spotting which channels actually convert and which just send tire kickers. ![SourceLoop attribution dashboard with Forminator submissions grouped by source and campaign](/help/screenshots/sourceloop-attribution-dashboard.webp) ### Funnel reports [app.sourceloop.ai/funnels](https://app.sourceloop.ai/funnels/) lets you build a funnel ending in "Forminator submission". Slice by source, landing page, or device to discover the highest-converting routes. ![SourceLoop funnel report ending in a Forminator submission conversion step](/help/screenshots/sourceloop-funnel.png) For paid acquisition, mirror those Forminator submissions back to **Google Ads, Meta, and LinkedIn as offline conversions** so the bidding algorithms have real lead-generation signals to train on. Setup is covered in [Connect your Google Ads account](/help/connect-google-ads/). ## Frequently Asked Questions ### Does this also cover Forminator's quizzes, polls, and payment forms? Yes. Anything Forminator submits, contact forms, lead quizzes, polls, calculation forms, Stripe/PayPal payments, gets captured the same way. The submission event is what SourceLoop attaches attribution to. ### Does Forminator's free version work, or do I need Forminator Pro? Either works. SourceLoop runs in the browser, completely independent of which Forminator tier or add-on bundle you're on. ### I use Forminator quizzes to score leads (knowledge or personality). Are quiz completions captured? Yes. When a quiz captures an email and submits, SourceLoop treats it as a lead the same way a contact form would, attaching the visitor's full marketing journey. ### Does this interfere with my Forminator integrations (Mailchimp, ActiveCampaign, HubSpot, Zapier)? No. Those integrations continue to send submissions to your connected tools. SourceLoop layers attribution on top inside its own dashboard, no overlap. ### What about Forminator's anti-spam (Akismet, hCaptcha, honeypot)? Will those block tracking? No. Once a submission gets through your spam protection (real users always do), SourceLoop attaches its data. Submissions blocked as spam never count, which is what you want.