# How to track lead source in Tawk.to Add marketing attribution to every Tawk.to conversation so your free chat widget finally tells you which channel sent each visitor your way. Source: https://sourceloop.ai/help/track-lead-source-in-tawk-to/ Updated: 2026-05-28 --- Tawk.to has built a huge following by giving away a perfectly capable live chat widget for free, no tiers, no upsell wall. The trade-off is that its built-in analytics stay basic, you can see chats but not where the chatter came from. SourceLoop adds that missing context. Three steps, around five minutes, attribution flowing on every conversation afterwards. ## What SourceLoop captures from Tawk.to Each Tawk.to conversation that captures an email arrives in SourceLoop with: - **The visitor's acquisition source** (organic, paid, referral, social, direct) - **UTM parameter values** from the landing URL - **Pages browsed** in chronological order before the chat - **Total time on site** before they opened the widget - **Number of distinct sessions** before they finally engaged - **Email + name** captured during the conversation - **First-touch landing page** of the visitor's journey - **Source of the converting session** that produced the chat - **Device, country, browser** ## Before you start You'll need: - A **SourceLoop workspace** ([free trial](https://app.sourceloop.ai/sign-up)) - **Edit access** to your site's `` markup - A **Tawk.to account** with the widget code already embedded on your site ## Step 1: Install the SourceLoop snippet Open SourceLoop, go to **Setup -> Tracking code** in the sidebar, and copy the snippet. ![SourceLoop Setup page with the tracking code snippet ready to copy](/help/screenshots/sourceloop-tracking-code-script.png) Add it to the `` of your site. Easy ways: - WordPress: header-injection plugin or `header.php` - Webflow: Project Settings -> Custom Code -> Head Code - Framer: Site Settings -> General -> Custom Code -> Start of head - Shopify: Online Store -> Themes -> Edit code -> `theme.liquid` - Static / custom: the global layout template The SourceLoop snippet sits alongside the Tawk.to snippet, neither one cares about loading order, both just need to be on every page where the widget shows. ## Step 2: Confirm Tawk.to is loading on tracked pages Tawk.to doesn't need any per-widget configuration to integrate with SourceLoop. Once the SourceLoop snippet runs on the same page as the Tawk.to widget, conversations get attributed. Quick sanity check: - The Tawk.to widget **shows** on every page where you want chat leads (Settings -> Property -> Widget) - Your widget setup **captures email** somewhere (pre-chat form, post-chat survey, or directly mid-conversation) - No security plugins or aggressive ad blockers are stopping either Tawk.to or SourceLoop from loading > **Hosted Tawk.to direct-chat URLs aren't attributable** > Conversations started through Tawk.to's hosted direct-chat link bypass your site entirely. No tracking script loads, so SourceLoop can't pin a marketing source to the conversation. Always route campaigns to a page on your own site where the widget shows. ## Step 3: Send a verification chat Open your site in an **incognito tab** with `?utm_source=test&utm_medium=verify&utm_campaign=tawk-check` glued to the URL. Click the Tawk.to widget, start a conversation, and share an email you can access. Within seconds of the email being captured, the conversation should appear at the top of the **Contacts Hub** in SourceLoop with the three test UTM values stamped on the record. ## Where to see Tawk.to conversations in SourceLoop ### Contacts Hub Every Tawk.to chat that captures an email becomes a contact row at [app.sourceloop.ai/contacts](https://app.sourceloop.ai/contacts). Click into a contact to see the visitor's complete pre-chat browsing path. ![SourceLoop Contacts Hub showing a Tawk.to conversation lead with the visitor's full pre-chat journey](/help/screenshots/sourceloop-lead-journey-demo.webp) ### Attribution dashboard For the campaign-level rollup, [app.sourceloop.ai/dashboards/traffic](https://app.sourceloop.ai/dashboards/traffic) groups Tawk.to conversations by source, medium, and campaign. Quick read on which channels open the most dialogue. ![SourceLoop attribution dashboard with Tawk.to conversations grouped by source and campaign](/help/screenshots/sourceloop-attribution-dashboard.webp) ### Funnel reports In [app.sourceloop.ai/funnels](https://app.sourceloop.ai/funnels/), build a funnel ending in "Tawk.to conversation". Slice by source, landing page, or device to find the highest-converting paths from first visit to chat. ![SourceLoop funnel report ending in a Tawk.to conversation conversion step](/help/screenshots/sourceloop-funnel.png) If paid acquisition feeds the chat queue, mirror Tawk.to conversations back to **Google Ads, Meta, and LinkedIn as offline conversions** so the bidding algorithms train on real qualified conversations rather than vanity clicks. [Connect your Google Ads account](/help/connect-google-ads/) covers the wiring. ## Frequently Asked Questions ### Tawk.to is completely free. Does that affect SourceLoop's capability? No. SourceLoop's tracking is browser-side and totally unrelated to Tawk.to's pricing model. The free widget plays exactly the same way as a paid chat tool. ### I use Tawk.to with their paid "Hire an Agent" service. Are those conversations attributed too? Yes. The hired agent uses the same chat widget on your site, so any conversation that captures an email gets attribution attached, regardless of whether the agent is in-house or sourced through Tawk.to. ### Can I track Tawk.to's AI Assist (Apollo) responses? Yes. AI replies happen inside the Tawk.to widget, which loads on your tracked page. The attribution attaches to the contact once an email is shared, whether the visitor is talking to AI or a human. ### Does this affect Tawk.to's Departments and routing rules? No. Tawk.to's department routing, agent assignment, business hours, and triggers all continue to work normally. SourceLoop runs independently on its own side. ### I run Tawk.to on multiple sites under one account. Can each site get separate attribution? Yes. Create a website/workspace in SourceLoop for each site you operate, install that workspace's snippet on the corresponding site, and the attribution data stays separated per site.