# How to track lead source in WeForms Stamp every WeForms submission with the marketing source, campaign, and visitor journey so you can see exactly which channel produced each lead. Source: https://sourceloop.ai/help/track-lead-source-in-weforms/ Updated: 2026-05-28 --- WeForms is the WordPress form plugin from weDevs, the same team behind Dokan and ERP, which means it's particularly well-suited to multivendor stores, vendor onboarding, and HR-style workflows. The marketing piece is what it doesn't try to do. SourceLoop adds attribution to every submission with no WeForms-side changes. Three steps, under ten minutes, attribution flowing on every form fill afterwards. ## What SourceLoop captures from WeForms For each WeForms submission, SourceLoop attaches: - **The visitor's acquisition channel** (organic, paid, referral, social, direct) - **Full UTM stack** parsed from the landing URL - **Pages visited** in order before the form fill - **Time on site** ahead of the submission - **Number of distinct sessions** before conversion - **Email + name** from the WeForms fields - **First-touch landing page** of the visitor's history - **Source attributed to the converting session** - **Device, country, browser** ## Before you start You'll need: - A **SourceLoop workspace** ([free trial](https://app.sourceloop.ai/sign-up)) - **WordPress admin** access (or another way to edit `` markup) - A **WeForms** form embedded on a published WordPress page ## Step 1: Install SourceLoop's snippet on WordPress Inside SourceLoop, open **Setup -> Tracking code** in the left sidebar and copy the snippet. ![SourceLoop Setup page with the tracking code snippet ready to copy](/help/screenshots/sourceloop-tracking-code-script.png) Add it to the `` of your WordPress site: - A header-injection plugin like Insert Headers and Footers or WPCode - Your active theme's `header.php`, just before `` - The "Custom Code" panel in any SEO plugin - Google Tag Manager firing on All Pages The snippet should run on every page where a WeForms form might appear. ## Step 2: Confirm the form is on a published page There's no per-form switch to flip in WeForms. Once the snippet loads site-wide, every WeForms form on every published page is attributable automatically. Quick sanity pass: - The form is on a **published** page or post (not a draft) - The form **collects an email address**, used by SourceLoop to identify the lead - Performance plugins aren't deferring SourceLoop past the form's submit handler > **Unpublished or private pages can't be attributed** > Drafts, scheduled future posts, and password-protected pages typically don't expose the SourceLoop snippet to anonymous visitors. WeForms still records the submission but SourceLoop won't have a marketing source to attach. ## Step 3: Send a verification submission Open the form's page in an **incognito tab** with `?utm_source=test&utm_medium=verify&utm_campaign=weforms-check` glued to the URL. Submit a real entry using an email you can check. Within seconds, the lead should appear at the top of the **Contacts Hub** in SourceLoop with the three test UTM values stamped on the record. ## Where to see WeForms submissions in SourceLoop ### Contacts Hub Every WeForms submission becomes a contact row at [app.sourceloop.ai/contacts](https://app.sourceloop.ai/contacts). Open a contact to see the visitor's complete pre-submission browsing path. ![SourceLoop Contacts Hub showing a WeForms submission with the lead's full journey](/help/screenshots/sourceloop-lead-journey-demo.webp) ### Attribution dashboard For the rollup, [app.sourceloop.ai/dashboards/traffic](https://app.sourceloop.ai/dashboards/traffic) groups WeForms submissions by source, medium, and campaign so you can quickly see what's converting. ![SourceLoop attribution dashboard with WeForms submissions grouped by source and campaign](/help/screenshots/sourceloop-attribution-dashboard.webp) ### Funnel reports Build a funnel at [app.sourceloop.ai/funnels](https://app.sourceloop.ai/funnels/) ending in "WeForms submission". Slice by source, content, or device to find the routes that actually convert. ![SourceLoop funnel report ending in a WeForms submission conversion step](/help/screenshots/sourceloop-funnel.png) For paid acquisition, forward WeForms submissions to **Google Ads, Meta, and LinkedIn as offline conversions** so the bidding algorithms train on real form fills, not vanity clicks. [Connect your Google Ads account](/help/connect-google-ads/) covers the wiring. ## Frequently Asked Questions ### Does this work with the free WeForms plugin? Yes. SourceLoop's tracking is browser-side and works the same on the free plugin as on any WeForms Pro tier. ### I run a multivendor marketplace built on Dokan with WeForms for vendor signups. Does that get attributed? Yes. The vendor-signup submission is the conversion event, and SourceLoop attaches attribution to the lead exactly the same way as a standard contact form fill, complete with the visitor's pre-signup browsing journey. ### My WeForms forms have multi-step pages and conditional logic. Anything different? No. WeForms' in-form behavior runs entirely inside the plugin. SourceLoop only captures the final submission, so multi-step flows behave the same as single-page forms. ### Will my WeForms MailChimp, ActiveCampaign, and webhook integrations still fire? Yes. WeForms continues to forward submissions to every connected destination. SourceLoop saves an attribution-rich copy of the lead independently, no overlap. ### Can SourceLoop track WeForms used in a popup or modal? Yes. Popup, modal, and inline placements all fire the submission event the same way. As long as the host page loads the SourceLoop snippet, attribution attaches.