# How to track lead source in Wufoo

Capture the channel, campaign, and full browsing journey behind every Wufoo entry, so you know which marketing fills your forms.

Source: https://sourceloop.ai/help/track-lead-source-in-wufoo/
Updated: 2026-10-10

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Wufoo has been collecting entries for small businesses and teams for well over a decade, and its reports tell you how many came in each day. They can't tell you which ad, search, or newsletter sent each person. SourceLoop adds that, with nothing to change inside Wufoo.

## What SourceLoop records for each Wufoo entry

- **The channel and campaign** that brought the person to your site, first and most recent
- **UTM tags and ad click IDs** from their landing page
- **Every page they viewed** before submitting, in order
- **How many visits** it took, and how long they spent on your site
- **Their name and email** from the Wufoo fields
- **Country, device, and browser**

## Before you start

- A SourceLoop workspace ([free trial](https://app.sourceloop.ai/sign-up))
- Access to edit the page where your Wufoo form will live
- A published Wufoo form

## Step 1: Add the SourceLoop tracking code to your site

In SourceLoop, open **Setup -> Tracking code** and copy your snippet.

![SourceLoop Setup Tracking code page with the snippet ready to copy](/help/screenshots/app/tracking-code.webp)

Paste it into the `<head>` of every page that could host the form, using your theme's header, your site builder's custom code setting, or a tag manager tag that fires on all pages.

## Step 2: Embed the Wufoo form with its JavaScript code

1. In Wufoo, open the **Form Manager**, find your form, and click **Share**.
2. Copy the **JavaScript** embed code.
3. Paste it into the page on your site where the form should appear, the same page that loads the SourceLoop snippet.

> **Links to wufoo.com can't be attributed**
> Sending visitors to your form's address on wufoo.com takes them off your site, so SourceLoop never sees how they arrived. Point ads, emails, and buttons at the page on your domain that embeds the form.

## Step 3: Send a test entry

Open the page in a private window with `?utm_source=test&utm_medium=check&utm_campaign=wufoo-test` on the end of the address. Fill in the form with an email you can recognise and submit it.

The entry shows up in SourceLoop's **Contacts** within a few seconds, with the test campaign on it.

## Where to see Wufoo entries in SourceLoop

### Contacts

Each entry appears at [app.sourceloop.ai/contacts](https://app.sourceloop.ai/contacts). Open one to read the person's visits from their first arrival to the moment they hit Submit.

![SourceLoop contact with a Wufoo entry and the visitor's journey before submitting](/help/screenshots/app/contact-journey.webp)

### Traffic and Revenue report

[app.sourceloop.ai/reports/traffic](https://app.sourceloop.ai/reports/traffic) totals Wufoo entries by channel, source, and campaign. Set Measuring to Conversions by type to see Wufoo next to your other forms.

![SourceLoop Traffic and Revenue report with Wufoo entries credited to channels and campaigns](/help/screenshots/app/traffic-and-revenue-report.webp)

### Funnels

At [app.sourceloop.ai/funnels](https://app.sourceloop.ai/funnels), end a funnel on the Wufoo submission to see how many visitors reach the form page and how many finish it, by source.

![SourceLoop funnel ending in a Wufoo form submission](/help/screenshots/app/funnel-overview.webp)

Running ads? Send Wufoo entries back to Google Ads and Meta with [conversion sync](/help/conversion-sync-overview/), so bidding learns which clicks turn into real entries.

## Frequently Asked Questions

### Do I need a paid Wufoo plan?

No. Capture depends on the form being embedded on your own page with the SourceLoop tracking code, which works on any Wufoo plan.

### Does the iframe embed work, or only the JavaScript embed?

Use Wufoo's JavaScript embed code. It renders the form into your page, which is what lets SourceLoop tie the entry to the visit. A bare link to your form on wufoo.com bypasses your site and can't be attributed.

### Will my Wufoo notifications and integrations keep working?

Yes. Entries still reach your Wufoo inbox, email notifications, and any connected apps. SourceLoop records its own copy with the attribution added.

### Can I keep a Wufoo form out of my leads, such as a job application?

Yes. Add the form under Setup -> Tracking code -> Exclusions, or exclude the page it lives on with Visits only.