# How to track lead source in YouCanBookMe Connect every YouCanBookMe booking to the channel, content, or campaign that actually produced it, with the visitor's full pre-booking journey attached. Source: https://sourceloop.ai/help/track-lead-source-in-youcanbookme/ Updated: 2026-05-28 --- YouCanBookMe is the booking tool of choice for coaches, educators, consultants, and small-business owners who want straightforward per-calendar pricing without the enterprise overhead. The blind spot most users hit: YouCanBookMe shows you when a booking happens, but not what brought the prospect to the calendar in the first place. This guide adds that layer. The setup is four steps, around ten minutes start to finish. The webhook step requires YouCanBookMe Professional or Teams. ## What SourceLoop captures from YouCanBookMe After setup, each YouCanBookMe booking lands in SourceLoop alongside: - **Marketing channel origin** plus the full UTM set captured on the visitor's first session - **Page sequence visited** before the booking, in chronological order - **Days since first visit** at the moment the booking was made - **Session count** prior to the conversion (handy for spotting nurture-heavy paths) - **Contact email, first name, last name, and phone** pulled from the YouCanBookMe booking form - **Direct entry page** and the referring URL from the original session - **Most recent session source** right before the booking - **Device, location, and browser** ## Before you start You'll need: - A **SourceLoop workspace** ([free trial](https://app.sourceloop.ai/sign-up)) - **Edit access** to the website where the YouCanBookMe widget will be embedded - A **YouCanBookMe account on the Professional or Teams plan** (Free and Personal plans don't include webhooks, which this guide depends on) - At least one booking page set up in YouCanBookMe ## Step 1: Install the SourceLoop tracking script Sign in to SourceLoop, open **Setup** from the left navigation, and click the **Tracking code** tab. Copy the snippet you see. ![SourceLoop Setup page with the tracking code snippet to copy](/help/screenshots/sourceloop-tracking-code-script.png) Add the snippet to the `` of every page on your site. Site-wide installation gives SourceLoop the full picture of each visitor's journey before they land on the page where you embed YouCanBookMe. ## Step 2: Add a hidden question to your YouCanBookMe form YouCanBookMe uses **Hidden Questions** with **shorthand codes** to capture URL parameters and attach them to bookings. Add one that SourceLoop can use to identify each visitor. 1. In YouCanBookMe, open your booking page and click **Booking Form** in the left sidebar. 2. Click **Add Question**. ![YouCanBookMe Booking Form sidebar with the Add Question button highlighted](/help/screenshots/0m5e58lz8xdo.png) 3. Choose **Hidden Question** as the question type. ![YouCanBookMe question type picker with Hidden Question selected](/help/screenshots/oaffgqg19e.png) 4. Set the **Shorthand** to exactly: ``` SL_AID ``` 5. Save the form. > **Shorthand must be UPPERCASE** > YouCanBookMe is case-sensitive on shorthand codes. `sl_aid` or `Sl_Aid` will be silently dropped and bookings will reach SourceLoop without an identifier to match against. Use `SL_AID` exactly as shown above. That's the only field you need to add. SourceLoop fills in the channel, source, journey, and other attribution details on its side using the value of this one identifier. ## Step 3: Embed your booking page on your site YouCanBookMe ships several embed flavors, any of them work: 1. In YouCanBookMe, click the **three-dot icon** on your booking page and choose **Share**. ![YouCanBookMe booking page menu with Share highlighted](/help/screenshots/zon94o6xymd.png) 2. Pick the embed style that fits your site, **inline**, **button popup**, or **text-link popup**. ![YouCanBookMe Share dialog showing the three embed types](/help/screenshots/iilb2m7gpnf.png) 3. Copy the embed code and paste it onto the page on your site where you want bookings to happen. > **External youcanbook.me links can't be attributed** > A booking made through a raw `.youcanbook.me` link, the kind you'd paste into client emails, share in a Slack DM, or include in a calendar invite, **won't show up in SourceLoop**. The visitor never lands on a tracked page, so there's no session for SourceLoop to attribute. Route those campaigns through a landing page that embeds the booking widget instead. ## Step 4: Configure the YouCanBookMe webhook The webhook is what delivers each new booking from YouCanBookMe to SourceLoop, where it gets matched to the visitor's journey and turned into a fully-attributed lead. 1. In SourceLoop, go to **Setup -> Incoming Webhooks** and copy your webhook URL. ![SourceLoop Setup page on the Incoming Webhooks tab with the webhook URL ready to copy](/help/screenshots/pxojz6z3zw.png) 2. In YouCanBookMe, open your booking page and go to **Integrations -> Webhooks**. 3. Click **+ Add Webhook**. 4. Configure it as follows: - **URL**: the SourceLoop webhook URL from step 1 - **Method**: `POST` - **Content Type**: `application/json` 5. For the request **Body**, paste this JSON template: ```json { "sl_aid": "{SL_AID}", "email": "{EMAIL}", "first_name": "{FNAME}", "last_name": "{LNAME}", "phone": "{PHONE}", "scheduled_date": "{START_DATE_TIME}", "meeting_title": "{TYPE-NAME}", "booking_id": "{BOOKING-ID}" } ``` YouCanBookMe interpolates each `{SHORTHAND}` placeholder with the actual value from the booking. The Hidden Question shorthand you set up in step 2 (`{SL_AID}`) works the same way as the built-in ones. 6. Set **Trigger** to **Booked**. 7. Save. Submit a test booking through your embedded page to confirm the conversion appears in SourceLoop as a Meeting with source, channel, and landing page populated. ## Where to see YouCanBookMe bookings Once the integration is live, three SourceLoop views give you complementary cuts of the same data: ### Contacts Hub Visit [app.sourceloop.ai/contacts](https://app.sourceloop.ai/contacts) and every YouCanBookMe booking appears as a contact row. Click into a row to unpack the prospect's full pre-booking arc, the search term, the blog post, the case study, and finally the calendar booking. ![SourceLoop Contacts Hub with a YouCanBookMe booking expanded to show the lead's full pre-booking journey](/help/screenshots/sourceloop-lead-journey-demo.webp) ### Attribution dashboard The traffic dashboard at [app.sourceloop.ai/dashboards/traffic](https://app.sourceloop.ai/dashboards/traffic) rolls up your YouCanBookMe bookings by source, medium, and campaign. Useful when you need to defend a marketing spend, the dashboard shows exactly which channels translate into real bookings versus which only deliver traffic. ![SourceLoop attribution dashboard with YouCanBookMe bookings grouped by source and campaign](/help/screenshots/sourceloop-attribution-dashboard.webp) ### Funnel reports Inside [app.sourceloop.ai/funnels](https://app.sourceloop.ai/funnels/), configure a funnel ending in a "YouCanBookMe booking" step. Slice it by `utm_source` or landing page to see your most-efficient paths from first visit to booked call. ![SourceLoop funnel report ending in a YouCanBookMe booking conversion step](/help/screenshots/sourceloop-funnel.png) If paid acquisition is part of your mix, you can also push YouCanBookMe bookings as **offline conversions** to Google Ads, Meta, and LinkedIn so the bidding algorithms optimize for booked meetings instead of clicks. [Connect your Google Ads account](/help/connect-google-ads/) covers that setup. ## Frequently Asked Questions ### Does this require a paid YouCanBookMe plan? The hidden-question and embed steps work on every YouCanBookMe plan including Free, but the webhook step in this guide requires the Professional or Teams plan. Without webhooks enabled, bookings won't reach SourceLoop and attribution can't be stitched. ### Why does the Hidden Question shorthand need to be UPPERCASE? YouCanBookMe is case-sensitive on shorthand codes and silently drops lowercase or mixed-case variants. Set the shorthand exactly to `SL_AID` (all uppercase, with the underscore) so the URL parameter is captured correctly. ### I have a team YouCanBookMe account with several calendars. Do I need to set this up for each one? The SourceLoop tracking script only needs to be installed once on your site. The Hidden Question and webhook, however, are configured per booking page, so each calendar your team books on needs its own setup. ### I share my YouCanBookMe link in client emails. Will those bookings be captured? No. When prospects click a `.youcanbook.me` link directly, they reach YouCanBookMe without first visiting your website, so there's no journey data for SourceLoop to attach. Embed the booking page on a landing page if you want those bookings tracked. ### Does this support YouCanBookMe's group bookings? Yes. Group sessions, one-on-one bookings, and multi-host appointments all flow into SourceLoop the same way, as long as the embed lives on a tracked page and the webhook is configured.