# SourceLoop

> Track lead source, funnels, and revenue. The simple, affordable way.

SourceLoop captures every lead's source and journey, lets you build funnels, ties revenue back to channels, and syncs it all to your CRM and ad platforms, without the enterprise price tag.

## Key pages
- [Home](https://sourceloop.ai/)
- [About](https://sourceloop.ai/about)
- [Pricing](https://sourceloop.ai/pricing)
- [Book a demo](https://sourceloop.ai/demo)
- [Contact](https://sourceloop.ai/contact)
- [Affiliate program (30% lifetime recurring)](https://sourceloop.ai/affiliate)
- [Blog](https://sourceloop.ai/blog)
- [Help Center](https://sourceloop.ai/help)

## Features
- [Form tracking — UTM & lead source attribution for online forms (HubSpot, Webflow, WordPress, 30+ builders)](https://sourceloop.ai/features/form-tracking)
- [Chat tracking](https://sourceloop.ai/features/chat-tracking)
- [Meeting tracking](https://sourceloop.ai/features/meeting-tracking)
- [Payment tracking](https://sourceloop.ai/features/payment-tracking)
- [Marketing attribution (multi-touch)](https://sourceloop.ai/features/marketing-attribution)
- [Website analytics](https://sourceloop.ai/features/website-analytics)
- [Funnels](https://sourceloop.ai/features/funnels)
- [Dashboard](https://sourceloop.ai/features/dashboard)
- [Contacts hub (lightweight CRM)](https://sourceloop.ai/features/contacts-hub)
- [Server-side conversion tracking (CAPI to Google, Meta, LinkedIn)](https://sourceloop.ai/features/server-side-conversion-tracking)
- [CRM sync (lead source and revenue into HubSpot, Salesforce, Pipedrive, any CRM)](https://sourceloop.ai/features/crm-sync)
- [MCP server — query attribution data in Claude, ChatGPT, Cursor, and any MCP-compatible AI agent](https://sourceloop.ai/features/mcp)

## Solutions
- [For agencies](https://sourceloop.ai/solutions/agency)
- [For marketers](https://sourceloop.ai/solutions/marketers)
- [For SaaS brands](https://sourceloop.ai/solutions/saas)
- [For ecommerce brands](https://sourceloop.ai/solutions/ecommerce)

## Legal
- [Terms of Service](https://sourceloop.ai/terms)
- [Privacy Policy](https://sourceloop.ai/privacy)
- [Data Processing Addendum (DPA)](https://sourceloop.ai/dpa)
- [Sub-processors](https://sourceloop.ai/subprocessors)
- [Google API Disclosure](https://sourceloop.ai/google-api-disclosure)

## Help Center
### Getting started
- [What is SourceLoop and how does it work?](https://sourceloop.ai/help/what-is-sourceloop.md): SourceLoop is marketing attribution software that captures the source and full journey of every lead, then pushes it into your CRM, dashboards, and ad platforms.
- [How to sign up for SourceLoop](https://sourceloop.ai/help/how-to-sign-up-for-sourceloop.md): Two ways to create your SourceLoop account in under a minute, Google or email + password. No credit card needed for the free trial.
- [How to book a SourceLoop demo](https://sourceloop.ai/help/book-a-demo.md): Schedule a 30-minute walkthrough of SourceLoop against your real stack. See multi-touch attribution, CRM sync, and offline conversion uploads in your own funnel.
- [Install the SourceLoop tracking pixel](https://sourceloop.ai/help/install-the-tracking-pixel.md): Add the SourceLoop tracking script to your site in three steps. Once installed, every visitor's source, journey, and conversion gets captured automatically.
- [Verify the SourceLoop tracking pixel is installed](https://sourceloop.ai/help/verify-tracking-is-working.md): Two minutes to confirm the tracking pixel is firing on your site. Use the built-in Verify button in SourceLoop, or check the network tab in DevTools manually.
- [GDPR, cookies, and consent with SourceLoop](https://sourceloop.ai/help/gdpr-cookies-and-consent.md): Using SourceLoop does not put you at legal risk, and getting compliant is simple. Most sites need to do nothing or flip a single toggle. Pick from three setups in about a minute.
- [Install SourceLoop, script tag or npm SDK](https://sourceloop.ai/help/install-the-sourceloop-sdk.md): The two ways to add SourceLoop (no-code script tag vs npm SDK), where each one goes, and how to verify it is working.
- [Track SaaS signups, trials, and subscriptions](https://sourceloop.ai/help/track-saas-signups-and-subscriptions.md): Attribute the full SaaS journey, marketing visit, signup (form or Google/Facebook OAuth), free trial, and paid subscription, back to the original click. Copy-paste examples for Next.js and Stripe.
- [Cross-domain and cross-subdomain tracking](https://sourceloop.ai/help/cross-domain-and-subdomain-tracking.md): Keep one visitor identity when traffic moves between domains, automatic for subdomains, one config line for different root domains. Works for the script tag and the SDK.
- [How to invite team members to your SourceLoop workspace](https://sourceloop.ai/help/invite-team-members.md): Invite admins and editors to your SourceLoop workspace, scope their website access, and let them set up their account from a single email link.
- [Team member limits by plan](https://sourceloop.ai/help/team-member-limits-by-plan.md): How many team members you can invite on each SourceLoop plan, and what happens when you outgrow your seat count.
- [SourceLoop pricing and plans](https://sourceloop.ai/help/pricing-and-plans.md): A walkthrough of SourceLoop's three plans, what's included on each, how billing works, and how to pick the right tier.
- [Activate a subscription after the free trial](https://sourceloop.ai/help/activate-subscription-after-trial.md): Pick a plan, check out through Polar, and keep your workspace running once the 7-day trial ends.
- [Change your SourceLoop plan](https://sourceloop.ai/help/change-your-plan.md): Upgrade or downgrade between Essential, Professional, and Business in one click. Pro-rated charges are handled automatically by Polar.
- [Update your payment method](https://sourceloop.ai/help/update-your-payment-method.md): Add, change, or replace the card on file for your SourceLoop subscription via the Polar customer portal.
- [View and download SourceLoop invoices](https://sourceloop.ai/help/view-and-download-invoices.md): See every payment, find specific invoices, and download tax-compliant PDFs from the Polar customer portal.
- [Cancel your SourceLoop subscription](https://sourceloop.ai/help/cancel-your-subscription.md): Stop your SourceLoop subscription via the Polar customer portal, with what happens to your data, your access, and the billing period after cancel.

### Marketing attribution tracking
- [How SourceLoop classifies marketing channels](https://sourceloop.ai/help/channel-definitions.md): How SourceLoop classifies a visit as Paid Search, Organic, Paid Social, Email, Referral, or Direct, the signals it reads, and how to override them.
- [9 Click ID and their Ad Platforms [With Example]](https://sourceloop.ai/help/click-ids-explained.md): Plain-English reference for every paid click ID SourceLoop reads, gclid, gbraid, wbraid, msclkid, fbclid, li_fat_id, ttclid, epik, rdt_cid.
- [UTM best practices for clean marketing attribution](https://sourceloop.ai/help/utm-best-practices.md): Tag campaigns with UTM parameters that produce clean attribution. The five standard parameters, naming conventions, common mistakes, and the templates to copy.
- [How SourceLoop stitches identities and deduplicates contacts](https://sourceloop.ai/help/identity-stitching-and-dedup.md): How SourceLoop merges multiple browser sessions, devices, and form submissions into one contact. The signals it uses, when merges happen, and how to handle duplicate leads.
- [How SourceLoop defines a session](https://sourceloop.ai/help/session-definition.md): When SourceLoop starts a new session, when it ends one, and how that affects every per-visit metric on every dashboard. Plus the differences from Google Analytics 4.
- [7 Types of Attribution Models That Marketers Should Know](https://sourceloop.ai/help/types-of-attribution-models.md): A visual guide to the 7 attribution models every marketer should know, last touch, first touch, last/first non-direct, linear, U-shaped, and time decay.
- [How to track lead source in Web Form submission](https://sourceloop.ai/help/track-web-form-submissions.md): Capture the marketing source and pre-conversion journey behind every form submission. Automated for embedded forms, semi-automated for hosted form tools.
- [How to track lead source in Typeform](https://sourceloop.ai/help/track-lead-source-in-typeform.md): Connect every Typeform submission back to the channel that produced it, ad, post, email, podcast, with the visitor's full pre-submission journey saved on each lead.
- [How to track lead source in HubSpot Forms](https://sourceloop.ai/help/track-lead-source-in-hubspot-forms.md): Add real attribution to every HubSpot form submission so your marketing reports show which ad, search, or content actually generated each lead, not just "Direct" everywhere.
- [How to track lead source in Jotform](https://sourceloop.ai/help/track-lead-source-in-jotform.md): Get full attribution on every Jotform submission, with channel, source, campaign, click ID, and landing page captured as hidden fields right inside the form data.
- [How to track lead source in 123FormBuilder](https://sourceloop.ai/help/track-lead-source-in-123formbuilder.md): Tie every 123FormBuilder submission back to the marketing channel that produced it, with the full pre-submission journey saved on each lead.
- [How to track lead source in Formstack](https://sourceloop.ai/help/track-lead-source-in-formstack.md): Capture the channel, campaign, and full journey behind every Formstack submission so you can credit the marketing efforts that produce real leads.
- [How to track lead source in Youform](https://sourceloop.ai/help/track-lead-source-in-youform.md): Capture the channel, campaign, and full visitor journey behind every Youform submission, no API keys, no custom code.
- [How to track lead source in Zoho Forms](https://sourceloop.ai/help/track-lead-source-in-zoho-forms.md): Capture the marketing channel, campaign, and full pre-submission journey behind every Zoho Forms entry, with full attribution flowing into the entry record.
- [How to track lead source in Fillout](https://sourceloop.ai/help/track-lead-source-in-fillout.md): Bake the marketing channel, campaign, and full journey into every Fillout form submission, with attribution data living right next to the visible answers.
- [How to track lead source in GoHighLevel Forms](https://sourceloop.ai/help/track-lead-source-in-gohighlevel-form.md): Bake the marketing channel, campaign, and journey into every GoHighLevel form submission so each contact in your CRM arrives with full attribution attached.
- [How to track lead source in involve.me](https://sourceloop.ai/help/track-lead-source-in-involve-me.md): Capture the marketing channel, campaign, and full visitor journey behind every involve.me funnel submission as hidden field values.
- [How to track lead source in Webflow Forms](https://sourceloop.ai/help/track-lead-source-in-webflow.md): Tie every Webflow form submission back to the campaign, content, or channel that actually drove it, with the visitor's pre-submission journey attached.
- [How to track lead source in WPForms](https://sourceloop.ai/help/track-lead-source-in-wpforms.md): Add real source attribution to every WPForms submission so your WordPress site reveals which channel actually drives leads, not just clicks.
- [How to track lead source in Gravity Forms](https://sourceloop.ai/help/track-lead-source-in-gravity-forms.md): Capture which marketing channel drove every Gravity Forms submission, with the complete visitor journey saved alongside each lead.
- [How to track lead source in Tally](https://sourceloop.ai/help/track-lead-source-in-tally.md): Tie every Tally form submission back to the marketing channel that drove it, complete with the visitor's pre-submission journey.
- [How to track lead source in Mailchimp for WordPress](https://sourceloop.ai/help/track-lead-source-in-mailchimp-for-wp.md): See exactly which channel, content, or campaign drives every signup through your Mailchimp for WordPress (MC4WP) forms.
- [How to track lead source in ConvertKit (Kit)](https://sourceloop.ai/help/track-lead-source-in-convertkit.md): Find out which channel, podcast, or piece of content actually drove every ConvertKit signup, with the full pre-signup journey saved on each subscriber.
- [How to track lead source in Klaviyo Forms](https://sourceloop.ai/help/track-lead-source-in-klaviyo.md): Find out which channel drove every Klaviyo signup, whether it came from a popup, flyout, or embedded form, with the visitor's pre-signup journey attached.
- [How to track lead source in Framer Forms](https://sourceloop.ai/help/track-lead-source-in-framer.md): Capture the channel, campaign, and full visitor journey behind every Framer form submission with a single hidden field.
- [How to track lead source in Contact Form 7](https://sourceloop.ai/help/track-lead-source-in-contact-form-7.md): Attribute every Contact Form 7 submission to the campaign or channel that produced it, with the visitor's pre-submission journey attached.
- [How to track lead source in Elementor Forms](https://sourceloop.ai/help/track-lead-source-in-elementor.md): Capture which marketing channel drove every Elementor form submission, with the visitor's full journey saved next to the lead.
- [How to track lead source in Ninja Forms](https://sourceloop.ai/help/track-lead-source-in-ninja-forms.md): Pair every Ninja Forms submission with the marketing channel that produced it, plus the visitor's full browsing path before they filled out the form.
- [How to track lead source in Fluent Forms](https://sourceloop.ai/help/track-lead-source-in-fluent-forms.md): Stop guessing which campaign drove your Fluent Forms entries. Stamp every submission with its true acquisition source, UTMs, and the visitor's path on the way in.
- [How to track lead source in Formidable Forms](https://sourceloop.ai/help/track-lead-source-in-formidable-forms.md): Wire your Formidable Forms submissions into a complete attribution picture, source, campaign, journey, and device, all attached to every lead automatically.
- [How to track lead source in Forminator Forms](https://sourceloop.ai/help/track-lead-source-in-forminator-forms.md): Add real campaign attribution to every Forminator form, quiz, poll, or payment submission, with the visitor's entire pre-conversion journey attached.
- [How to track lead source in Happyforms](https://sourceloop.ai/help/track-lead-source-in-happyforms.md): Layer marketing attribution on top of every Happyforms submission so you can finally see which channel earned each lead, not just that the form was submitted.
- [How to track lead source in Cognito Forms](https://sourceloop.ai/help/track-lead-source-in-cognito-form.md): Get the missing marketing dimension on every Cognito Forms entry, which channel, campaign, and landing page produced it, paired with the visitor's full pre-submission journey.
- [How to track lead source in Omnisend](https://sourceloop.ai/help/track-lead-source-in-omnisend.md): Find out which marketing channel grew your Omnisend list, lead by lead, by tying every signup form, popup, and wheel-of-fortune capture back to its true source.
- [How to track lead source in Paperform](https://sourceloop.ai/help/track-lead-source-in-paperform.md): Match every Paperform submission with the marketing channel that earned it, all without touching your form or signing up for a separate analytics tool.
- [How to track lead source in QuestionScout](https://sourceloop.ai/help/track-lead-source-in-questionscout.md): Layer marketing attribution on top of every QuestionScout form so each response carries the source, campaign, and journey that produced it.
- [How to track lead source in AidaForm](https://sourceloop.ai/help/track-lead-source-in-aidaform.md): Stamp every AidaForm response with the marketing source, campaign, and pre-submission journey so you finally know which channels grow your lead list.
- [How to track lead source in ARForms](https://sourceloop.ai/help/track-lead-source-in-arforms.md): Stop losing the marketing context behind every ARForms submission. Tie each lead back to the campaign and journey that delivered it.
- [How to track lead source in Everest Forms](https://sourceloop.ai/help/track-lead-source-in-everest-forms.md): Wire Everest Forms submissions into proper marketing attribution. Every entry arrives tagged with source, campaign, and the visitor's complete journey.
- [How to track lead source in FormAssembly](https://sourceloop.ai/help/track-lead-source-in-formassembly.md): Bring marketing attribution into FormAssembly without compromising compliance. Every submission still flows where it always did, just with the source and campaign attached.
- [How to track lead source in Formester](https://sourceloop.ai/help/track-lead-source-in-formester.md): Pair every Formester response with the marketing channel that delivered it so you can finally answer where your leads actually come from.
- [How to track lead source in Formsite](https://sourceloop.ai/help/track-lead-source-in-formsite.md): Add real marketing attribution to every Formsite submission so each lead is paired with the source, campaign, and journey behind it.
- [How to track lead source in HTML Forms](https://sourceloop.ai/help/track-lead-source-in-html-forms.md): Wire up source attribution for every HTML Forms entry so each submission carries the campaign, channel, and visitor journey that produced it.
- [How to track lead source in JetFormBuilder](https://sourceloop.ai/help/track-lead-source-in-jetformbuilder.md): Pair every JetFormBuilder submission with proper marketing attribution so each lead arrives with its source, campaign, and complete visitor journey.
- [How to track lead source in Kali Forms](https://sourceloop.ai/help/track-lead-source-in-kali-forms.md): Attach proper lead-source attribution to every Kali Forms submission so each entry tells you where the visitor came from, not just what they typed.
- [How to track lead source in MetForm](https://sourceloop.ai/help/track-lead-source-in-metform.md): Tie every MetForm submission to the marketing channel that drove it so your Elementor forms finally tell you where the leads came from.
- [How to track lead source in MightyForms](https://sourceloop.ai/help/track-lead-source-in-mightyforms.md): Add marketing attribution to every MightyForms submission so each lead arrives with the source, campaign, and journey behind the form fill.
- [How to track lead source in Quill Forms](https://sourceloop.ai/help/track-lead-source-in-quill-forms.md): Match every Quill Forms response with the marketing source and journey behind it. Conversational forms with the attribution context they were missing.
- [How to track lead source in SureForms](https://sourceloop.ai/help/track-lead-source-in-sureforms.md): Tie every SureForms submission to the campaign, channel, and journey behind it so each lead arrives with full marketing context, not just answers.
- [How to track lead source in WeForms](https://sourceloop.ai/help/track-lead-source-in-weforms.md): Stamp every WeForms submission with the marketing source, campaign, and visitor journey so you can see exactly which channel produced each lead.
- [How to track lead source in WS Form](https://sourceloop.ai/help/track-lead-source-in-ws-form.md): Equip every WS Form submission with the marketing context behind it, source, campaign, landing page, and full visitor journey, all attached automatically.
- [How to track lead source in Calendly](https://sourceloop.ai/help/track-lead-source-in-calendly.md): Capture the lead source, campaign, and full journey behind every Calendly booking so you can tie pipeline back to the channel that drove it.
- [How to track lead source in Cal.com](https://sourceloop.ai/help/track-lead-source-in-cal-com.md): Tie every Cal.com booking back to the campaign, channel, or content that drove it, with the full pre-booking journey attached to each invitee.
- [How to track lead source in GoHighLevel Calendar](https://sourceloop.ai/help/track-lead-source-in-gohighlevel-calendar.md): See exactly which marketing channel sourced every appointment booked through your GoHighLevel calendar, ad, organic, email, or referral.
- [How to track lead source in HubSpot Meetings](https://sourceloop.ai/help/track-lead-source-in-hubspot-meetings.md): Add real attribution to every meeting booked through your HubSpot Meetings link, so your reps know which campaign or content actually drove the call.
- [How to track lead source in TidyCal](https://sourceloop.ai/help/track-lead-source-in-tidycal.md): Pin every TidyCal booking to the marketing channel that produced it so you can stop guessing which content, ad, or referral actually drives your calls.
- [How to track lead source in Zoom Scheduler](https://sourceloop.ai/help/track-lead-source-in-zoom-scheduler.md): Find out which channel, campaign, or content actually drives every meeting booked through Zoom Scheduler, with full visitor journey attached to each invitee.
- [How to track lead source in YouCanBookMe](https://sourceloop.ai/help/track-lead-source-in-youcanbookme.md): Connect every YouCanBookMe booking to the channel, content, or campaign that actually produced it, with the visitor's full pre-booking journey attached.
- [How to track lead source in Zoho Bookings](https://sourceloop.ai/help/track-lead-source-in-zoho-bookings.md): See exactly which marketing investment produces each Zoho Bookings appointment, with the full visitor journey saved next to every booking record.
- [How to track lead source in CallRail](https://sourceloop.ai/help/track-lead-source-in-callrail.md): Turn every CallRail phone call into an attributed lead. Connect once with an API key and each call lands in SourceLoop with the source, campaign, UTMs, and the caller's full pre-call journey.
- [How to track lead source in CallTrackingMetrics](https://sourceloop.ai/help/track-lead-source-in-calltrackingmetrics.md): Attribute every CallTrackingMetrics call to the marketing channel behind it. Connect with your API keys, point CTM's webhook at SourceLoop, and each call lands with source, UTMs, and the caller's full journey.
- [How to track lead source in Invoca](https://sourceloop.ai/help/track-lead-source-in-invoca.md): Connect Invoca to SourceLoop so every tracked call arrives with its marketing source, UTMs, the caller's full journey, and Invoca's AI signals mapped to lead tags and status.
- [How to track lead source in Crisp](https://sourceloop.ai/help/track-lead-source-in-crisp.md): Every Crisp conversation, paired with the marketing channel that brought the visitor to your site. No more cold replies to leads with no context.
- [How to track lead source in GoHighLevel Chat](https://sourceloop.ai/help/track-lead-source-in-gohighlevel-chat.md): Bring real source attribution into your GoHighLevel chat workflow so each conversation surfaces which campaign or channel actually drove the lead.
- [How to track lead source in LiveChat](https://sourceloop.ai/help/track-lead-source-in-livechat.md): Give your LiveChat reps the marketing context they need before they reply. Every conversation, paired with the source, campaign, and pre-chat journey behind it.
- [How to track lead source in Tawk.to](https://sourceloop.ai/help/track-lead-source-in-tawk-to.md): Add marketing attribution to every Tawk.to conversation so your free chat widget finally tells you which channel sent each visitor your way.
- [How to track lead source in Tidio](https://sourceloop.ai/help/track-lead-source-in-tidio.md): Stop replying to Tidio chats with no context. Every conversation arrives tagged with the marketing channel, campaign, and journey that delivered the visitor.
- [How to track lead source in Intercom](https://sourceloop.ai/help/track-lead-source-in-intercom.md): Track lead source in Intercom with a one-click OAuth connection. Every chat that captures an email gets full marketing attribution, UTMs, and the visitor's pre-chat journey.
- [How to disconnect Intercom from SourceLoop](https://sourceloop.ai/help/disconnect-intercom-from-sourceloop.md): Disconnect SourceLoop from Intercom. What stops, what's retained on each side, what to clean up manually, and how to request full GDPR data removal.
- [How to track lead source in HubSpot Chat](https://sourceloop.ai/help/track-lead-source-in-hubspot-chat.md): Track lead source in HubSpot Chat with the same OAuth connection that powers HubSpot CRM sync. Every chat captures full marketing attribution, UTMs, and the pre-chat journey.
- [How to track lead source in Zendesk Chat](https://sourceloop.ai/help/track-lead-source-in-zendesk-chat.md): Track lead source in Zendesk Chat by piping every Messaging ticket to SourceLoop with the visitor's marketing attribution attached as conversation tags.
- [How to track lead source in Stripe](https://sourceloop.ai/help/track-lead-source-in-stripe.md): Tie every Stripe charge, subscription, and renewal back to the marketing channel that drove it. Real revenue attribution, MRR by source, not just contact counts.
- [How to track lead source in Lemon Squeezy](https://sourceloop.ai/help/track-lead-source-in-lemonsqueezy.md): Tie every Lemon Squeezy order, subscription, and renewal back to the marketing channel that drove it. Real revenue attribution for indie SaaS and digital products.
- [How to track lead source in Paddle](https://sourceloop.ai/help/track-lead-source-in-paddle.md): Tie every Paddle transaction, subscription, and adjustment back to the marketing channel that drove it. Real revenue attribution for global SaaS, with tax compliance handled.
- [How to track lead source in Polar](https://sourceloop.ai/help/track-lead-source-in-polar.md): Tie every Polar order, subscription, and renewal back to the marketing channel that drove it. Revenue attribution for open-source maintainers and developer-tool SaaS.
- [How to track lead source in Dodo Payments](https://sourceloop.ai/help/track-lead-source-in-dodo-payments.md): Tie every Dodo Payments transaction and recurring billing event back to the marketing channel that drove it. Global revenue attribution for SaaS and digital products.

### CRM Syncing
- [How to track lead source in HubSpot](https://sourceloop.ai/help/connect-hubspot-to-sourceloop.md): Sync lead source, UTMs, and the full marketing journey from SourceLoop into HubSpot contact, company, and deal records. OAuth-based, 5-minute setup.
- [How to push UTM parameters to HubSpot](https://sourceloop.ai/help/push-utms-to-hubspot.md): Map SourceLoop's UTM and source fields to HubSpot contact, company, and deal properties. Default mapping, custom properties, inbound vs outbound direction.
- [How to map HubSpot lifecycle stages and lead status](https://sourceloop.ai/help/map-hubspot-lifecycle-stages.md): Translate SourceLoop's internal lifecycle stages into HubSpot's lifecyclestage and hs_lead_status properties. Custom stages supported.
- [How to troubleshoot HubSpot sync issues with SourceLoop](https://sourceloop.ai/help/troubleshoot-hubspot-sync.md): A checklist for diagnosing HubSpot sync problems, missing contacts, stuck syncs, OAuth errors, scope rejections, and how to disconnect or reconnect when needed.
- [How to disconnect HubSpot from SourceLoop](https://sourceloop.ai/help/disconnect-hubspot-from-sourceloop.md): Disconnect SourceLoop from your HubSpot account. What stops, what's deleted, what's retained, and how to request full data removal under GDPR.
- [How to track lead source in Salesforce](https://sourceloop.ai/help/connect-salesforce-to-sourceloop.md): Push UTMs, lead source, and the full visitor journey into Salesforce Lead, Contact, Account, and Opportunity records. OAuth integration with sandbox and production support.
- [How to push UTM parameters to Salesforce](https://sourceloop.ai/help/push-utms-to-salesforce.md): Map SourceLoop's UTM and source fields to Salesforce Lead, Contact, Account, and Opportunity records. Default mapping, custom fields, and the standard LeadSource field.
- [How to map Salesforce Lead Status](https://sourceloop.ai/help/map-salesforce-lead-status.md): Translate SourceLoop's internal lifecycle stages into Salesforce's Lead Status picklist values. Both directions, custom picklist values supported.
- [How to troubleshoot Salesforce sync issues with SourceLoop](https://sourceloop.ai/help/troubleshoot-salesforce-sync.md): Checklist for diagnosing Salesforce sync problems, OAuth errors, FLS restrictions, sandbox/production mix-ups, missing records, and how to disconnect cleanly.
- [How to disconnect Salesforce from SourceLoop](https://sourceloop.ai/help/disconnect-salesforce-from-sourceloop.md): Disconnect SourceLoop from your Salesforce org. What stops, what data is deleted, what's retained for 30 days, and how to request full data removal under GDPR.
- [How to track lead source in Pipedrive](https://sourceloop.ai/help/connect-pipedrive-to-sourceloop.md): Push UTMs and lead source from SourceLoop into Pipedrive Person, Organization, and Deal records. Native OAuth integration that handles regional API domains automatically.
- [How to push UTM parameters to Pipedrive](https://sourceloop.ai/help/push-utms-to-pipedrive.md): Map SourceLoop's UTM and source fields to Pipedrive Person, Organization, and Deal custom fields. Default mapping, custom fields, and the API field types Pipedrive supports.
- [How to map Pipedrive labels and deal stages](https://sourceloop.ai/help/map-pipedrive-labels.md): Translate SourceLoop's internal lifecycle stages into Pipedrive Person labels (label_ids) and align inbound deal pipelines, both directions.
- [How to troubleshoot Pipedrive sync issues with SourceLoop](https://sourceloop.ai/help/troubleshoot-pipedrive-sync.md): Checklist for diagnosing Pipedrive sync problems, OAuth errors, API domain mismatches, missing Persons, custom field write failures, and how to disconnect cleanly.
- [How to disconnect Pipedrive from SourceLoop](https://sourceloop.ai/help/disconnect-pipedrive-from-sourceloop.md): Disconnect SourceLoop from your Pipedrive company. What stops, what data is deleted, what's retained for 30 days, and how to request full data removal under GDPR.

### Ads
- [Google Ads Conversion Tracking & Attribution Setup Guide](https://sourceloop.ai/help/connect-google-ads.md): OAuth Google Ads to push offline conversions back to your campaigns. Enhanced Conversions, GCLID upload, multi-account MCC support, all from one connection.
- [How to Sync Revenue and Offline Conversions in Google Ads](https://sourceloop.ai/help/configure-google-ads-offline-conversions.md): Pick which SourceLoop events push to which Google Ads conversion action, configure value mapping, dedup window, and Enhanced Conversions.
- [How to troubleshoot Google Ads sync issues](https://sourceloop.ai/help/troubleshoot-google-ads-sync.md): Checklist for diagnosing Google Ads connection and conversion-push issues. OAuth errors, GCLID mismatches, missing conversions in Google Ads, MCC permissions.
- [How to disconnect Google Ads from SourceLoop](https://sourceloop.ai/help/disconnect-google-ads-from-sourceloop.md): Disconnect SourceLoop from your Google Ads account. What stops, what data is deleted immediately, what's deleted within 30 days, and how to confirm full removal.
- [Meta Ads Conversion Tracking & Attribution Setup Guide](https://sourceloop.ai/help/connect-meta-ads.md): Connect Facebook and Instagram Ads to push real conversions back to your Meta Pixel via the Conversions API. Multi ad-account support, automatic Lead Ads capture.
- [How to Sync Revenue and Offline Conversions in Meta Ads](https://sourceloop.ai/help/configure-meta-conversions-api.md): Set up Meta Conversions API push from SourceLoop. Find your Pixel ID, generate a System User Access Token, map SourceLoop events to Meta event names, and test the flow.
- [How to troubleshoot Meta Ads sync issues](https://sourceloop.ai/help/troubleshoot-meta-ads-sync.md): Checklist for Meta Ads sync problems, OAuth token expiry, missing CAPI events, match quality issues, business permission errors, and how to verify pushes in Events Manager.
- [How to disconnect Meta Ads from SourceLoop](https://sourceloop.ai/help/disconnect-meta-ads-from-sourceloop.md): Disconnect SourceLoop from your Facebook and Instagram Ads. What stops, what gets deleted immediately, what clears within 30 days, and how to confirm full removal.
- [TikTok Ads Conversion Tracking & Attribution Setup Guide](https://sourceloop.ai/help/connect-tiktok-ads.md): Connect TikTok Ads to push offline conversions back to your Pixel via the TikTok Events API. Multi-advertiser support, hashed PII matching, ttclid tracking.
- [How to Sync Revenue and Offline Conversions in TikTok Ads](https://sourceloop.ai/help/configure-tiktok-events-api.md): Set up TikTok Events API push from SourceLoop. Find your Pixel ID, generate an Events API access token, map SourceLoop events to TikTok event names, and verify.
- [How to troubleshoot TikTok Ads sync issues](https://sourceloop.ai/help/troubleshoot-tiktok-ads-sync.md): Checklist for TikTok Ads sync problems. Pixel ID errors, Events API token expiry, missing CAPI events, Event Match Score, advertiser permission errors.
- [How to disconnect TikTok Ads from SourceLoop](https://sourceloop.ai/help/disconnect-tiktok-ads-from-sourceloop.md): Disconnect SourceLoop from your TikTok Business Center. What stops, what gets deleted immediately, what clears within 30 days, and how to confirm full removal.
- [LinkedIn Ads Conversion Tracking & Attribution Setup Guide](https://sourceloop.ai/help/connect-linkedin-ads.md): Connect LinkedIn Ads to push offline conversions via the Conversions API and capture Lead Gen Form submissions in real time. Multi ad-account support, li_fat_id matching.
- [How to Sync Revenue and Offline Conversions in LinkedIn Ads](https://sourceloop.ai/help/configure-linkedin-offline-conversions.md): Set up LinkedIn Conversions API push by creating a Conversion Rule in Campaign Manager, finding its ID, and mapping SourceLoop events to it.
- [How to capture LinkedIn Lead Gen Form submissions](https://sourceloop.ai/help/capture-linkedin-lead-gen-forms.md): Real-time webhook-based capture of LinkedIn Lead Gen Form submissions. Every Lead Ads response flows into SourceLoop with full attribution and CRM sync, no Zapier required.
- [How to troubleshoot LinkedIn Ads sync issues](https://sourceloop.ai/help/troubleshoot-linkedin-ads-sync.md): Checklist for LinkedIn Ads sync issues. Conversion Rule ID errors, missing CAPI events, Lead Gen webhook delivery, identity matching, OAuth token issues.
- [How to disconnect LinkedIn Ads from SourceLoop](https://sourceloop.ai/help/disconnect-linkedin-ads-from-sourceloop.md): Disconnect SourceLoop from your LinkedIn Ads account. What stops, what gets deleted immediately, what clears within 30 days, including Lead Gen webhook unsubscribe.
- [Microsoft Ads Conversion Tracking & Attribution Setup Guide](https://sourceloop.ai/help/connect-microsoft-ads.md): Connect Microsoft Ads (formerly Bing Ads) to push offline conversions via msclkid. Multi-account support, automatic token refresh, Smart Bidding optimisation.
- [How to Sync Revenue and Offline Conversions in Microsoft Ads](https://sourceloop.ai/help/configure-microsoft-ads-offline-conversions.md): Set up Microsoft Ads offline conversion push from SourceLoop. Create a Conversion Goal in Microsoft Ads, find the Goal Name, and map SourceLoop events to push via msclkid.
- [How to troubleshoot Microsoft Ads sync issues](https://sourceloop.ai/help/troubleshoot-microsoft-ads-sync.md): Checklist for Microsoft Ads sync issues. Goal Name mismatches, msclkid missing, OAuth token errors, Auto-tagging configuration, and how to verify pushes.
- [How to disconnect Microsoft Ads from SourceLoop](https://sourceloop.ai/help/disconnect-microsoft-ads-from-sourceloop.md): Disconnect SourceLoop from your Microsoft Ads (Bing) account. What stops, what gets deleted immediately, what clears within 30 days, and how to confirm full removal.

### Reporting & analytics
- [How to Read the SourceLoop Traffic Dashboard](https://sourceloop.ai/help/traffic-dashboard.md): The Traffic dashboard, the marketing-attribution view tying every visitor session, conversion, and dollar of revenue back to the channel that produced it.
- [How to Read the SourceLoop Content Dashboard](https://sourceloop.ai/help/content-dashboard.md): Walk through the Content dashboard, the landing-page attribution view that shows which pages on your site actually drive conversions and revenue, not just pageviews.
- [How to Read the SourceLoop Locations Dashboard](https://sourceloop.ai/help/locations-dashboard.md): Walk through the Locations dashboard, the geographic attribution view that shows which countries, regions, and cities convert into leads, meetings, chats, and revenue.
- [How to Read the SourceLoop Devices Dashboard](https://sourceloop.ai/help/devices-dashboard.md): The Devices dashboard, see whether mobile, desktop, or tablet visitors convert better, and which browsers and operating systems they use.
- [How to Analyse Conversion Paths and Customer Journeys](https://sourceloop.ai/help/paths-dashboard.md): The Paths dashboard, see the exact sequence of channels, sources, and pages every converting visitor went through before they converted.
- [How to Read the Ads Performance Dashboard](https://sourceloop.ai/help/ads-performance-dashboard.md): Tie spend on Google Ads, Meta, TikTok, LinkedIn, and Microsoft Ads to real conversions and revenue in one cross-platform reporting view.
- [How to Build and Analyse Conversion Funnels](https://sourceloop.ai/help/conversion-funnels-guide.md): Build step-by-step conversion sequences, read the drop-off chart, compare two periods, and break down by channel, device, country, or attribution model.
- [How to Create a Conversion Funnel Analysis](https://sourceloop.ai/help/how-to-create-a-conversion-funnel.md): A focused walkthrough of building a conversion funnel in SourceLoop, naming, picking step types, configuring scope and order, and saving. Live match counts at every step.
- [How SourceLoop Computes Funnels](https://sourceloop.ai/help/how-sourceloop-computes-funnels.md): How SourceLoop turns your funnel definition into Entered, Completed, and per-step drop-off numbers, with how scope, order, and window affect the math.
- [How to Use the SourceLoop Contacts (Leads) Table](https://sourceloop.ai/help/contacts-leads-table.md): The Contacts table, one row per identified lead with first-touch and last-touch attribution, lifecycle status, revenue, and the full visitor journey.
- [How to Use the SourceLoop Anonymous Visitors View](https://sourceloop.ai/help/contacts-anonymous-visitors.md): The Visitors view, every anonymous browser that came to your site. See engagement, location, device, attribution, and the full pre-conversion journey.

### Integrations
- [How to use SourceLoop Incoming Webhooks](https://sourceloop.ai/help/incoming-webhooks-overview.md): Send new leads into SourceLoop from any tool that can fire a webhook. One URL per conversion type (form, meeting, chat). Auto-detects email and phone from any payload shape.
- [How to use SourceLoop Outgoing Webhooks](https://sourceloop.ai/help/outgoing-webhooks-overview.md): Forward every new or updated SourceLoop lead to your backend, Slack, Zapier, or Make. Up to 5 endpoints, signed deliveries, per-event subscriptions.
- [How to connect SourceLoop to Zapier and Make](https://sourceloop.ai/help/connect-zapier-and-make.md): Route SourceLoop leads through Zapier or Make to 6,000+ destinations, Slack, Sheets, Notion, custom CRMs. Both directions, full recipes.

## Recent blog posts
- [11 Best Marketing Attribution Software: Compared in 2026](https://sourceloop.ai/blog/best-marketing-attribution-software-compared): A practical comparison of 11 attribution tools, who they're built for, and what you'll actually pay.

- [10 Best Hyros Alternatives: Compared for 2026](https://sourceloop.ai/blog/best-hyros-alternatives): 10 attribution tools compared on price, features, and where each one fits.
- [7 Best Full Circle Insights Alternatives - Compared for 2026](https://sourceloop.ai/blog/best-full-circle-insights-alternatives): A practical look at the attribution tools modern marketing teams are actually choosing in 2026, and how to pick the right one for your stack.
- [10 Best Rockerbox Alternatives: Compared for 2026](https://sourceloop.ai/blog/best-rockerbox-alternatives): 10 attribution tools compared on price, features, and where each one fits.
- [10 Best Wicked Reports Alternatives - Tested for 2026](https://sourceloop.ai/blog/best-wicked-reports-alternatives): Find the right attribution tool for your stack, whether you sell on Shopify, run B2B, or anything in between.
- [10 Best Multi-Touch Attribution Tools: Compared in 2026](https://sourceloop.ai/blog/best-multi-touch-attribution-tools): A practical comparison of 10 multi-touch attribution tools across rules-based, data-driven, and ML-powered models, who they're built for, and what you'll actually pay.
- [10 Best Conversion Tracking Tools: Compared in 2026](https://sourceloop.ai/blog/best-conversion-tracking-tools): A practical comparison of 10 conversion tracking tools across web analytics, ad platforms, ecommerce, and CRO use cases, who they're built for, and what you'll actually pay.
- [10 Best Customer Journey Analytics Tools: Compared in 2026](https://sourceloop.ai/blog/best-customer-journey-analytics-tools): A practical comparison of 10 customer journey analytics tools across cross-channel, product, and digital experience use cases, who they're built for, and what you'll actually pay.
- [10 Best Marketing Measurement Tools: Compared in 2026](https://sourceloop.ai/blog/best-marketing-measurement-tools): A practical comparison of 10 marketing measurement tools across MMM, incrementality, and unified measurement, who they're built for, and what you'll actually pay.
- [10 Best B2B Marketing Analytics Tools: Compared in 2026](https://sourceloop.ai/blog/best-b2b-marketing-analytics-tools): A practical comparison of 10 B2B analytics tools across attribution, connectors, intent data, and product analytics, who they're built for, and what you'll actually pay.
- [10 Best Ad Tracking Platforms for Accurate Attribution in 2026](https://sourceloop.ai/blog/best-ad-tracking-platforms): A practical comparison of 10 ad tracking platforms, who they're built for, and what you'll actually pay.
- [10 Best Lead Source Tracking Software: Compared in 2026](https://sourceloop.ai/blog/best-lead-source-tracking-software): A practical comparison of 10 lead source tracking tools, who they're built for, and what you'll actually pay.
- [10 Best UTM Parameter Tracking Tools: Compared in 2026](https://sourceloop.ai/blog/best-utm-parameter-tracking-tools): A practical comparison of 10 UTM tracking tools, who they're built for, and what you'll actually pay.
- [11 Best Ad Conversion Tracking Software: Compared in 2026](https://sourceloop.ai/blog/best-ad-conversion-tracking-software): A practical comparison of 10 conversion tracking tools, who they're built for, and what you'll actually pay.
- [11 Best Attribution App Alternatives: Compared for 2026](https://sourceloop.ai/blog/best-attribution-app-alternatives): Eleven Attribution.app alternatives compared on price, features, and the kind of business each one fits.
- [12 Best Heeet.io Alternatives: Compared for 2026](https://sourceloop.ai/blog/best-heeet-alternatives): Twelve research-backed Heeet.io alternatives compared on price, features, and the kind of business each one fits.
- [11 Best SegMetrics Alternatives: Compared for 2026](https://sourceloop.ai/blog/best-segmetrics-alternatives): Eleven SegMetrics alternatives compared on price, features, and the kind of business each one fits.
- [12 Best Usermaven Alternatives: Compared for 2026](https://sourceloop.ai/blog/best-usermaven-alternatives): Twelve Usermaven alternatives compared on price, features, and where each one actually fits.
- [11 Best Triple Whale Alternatives: I Tested in 2026](https://sourceloop.ai/blog/triple-whale-alternatives): Triple Whale alternatives compared honestly. Eleven DTC analytics and attribution tools across price tiers, with the right pick for each kind of Shopify store.
- [9 Best Adobe Marketo Measure Alternatives I Tested for 2026](https://sourceloop.ai/blog/adobe-marketo-measure-alternatives): Adobe Marketo Measure alternatives compared honestly. Nine attribution tools across price tiers, with the option that ships clean CRM sync without the Adobe lock-in.
- [7 Best Funnel.io Alternatives I Tested for 2026](https://sourceloop.ai/blog/funnel-io-alternatives): Funnel.io alternatives compared honestly. Seven tools across data pipelines and attribution, with the one that ships ready-made reports instead of asking you to build them.
- [9 Best Demandbase Alternatives I Tested for 2026](https://sourceloop.ai/blog/demandbase-alternatives): Demandbase alternatives compared honestly. Nine ABM and B2B attribution tools across price tiers, with the option that handles ad sync at one-fiftieth the cost.
- [9 Best HockeyStack Alternatives I Tested for 2026](https://sourceloop.ai/blog/hockeystack-alternatives): HockeyStack alternatives compared honestly. Nine attribution tools across price tiers, with the option that ships modern multi-touch at one-tenth the cost.
- [7 Best Fibbler Alternatives: I Tested in 2026](https://sourceloop.ai/blog/fibbler-alternatives): Fibbler alternatives compared honestly. Seven attribution tools across price tiers, with the one that ships full-funnel reporting at the entry tier.
- [LeadsRX Shutdown: 7 Alternatives I Tested for 2026](https://sourceloop.ai/blog/leadsrx-alternatives): LeadsRX is closing in October 2026. Seven alternatives tested for the migration, with the one that gets attribution flowing fastest.
- [9 Best Factors.ai Alternatives I Tested in 2026](https://sourceloop.ai/blog/factors-ai-alternatives): Factors.ai alternatives compared honestly. Nine B2B attribution tools across account ID, ABM, and multi-touch revenue, with the option I'd start with for most teams.
- [11 Best Dreamdata Alternatives: I Tested for 2026](https://sourceloop.ai/blog/dreamdata-alternatives): Eleven Dreamdata alternatives compared honestly. From enterprise ABM to lean multi-touch attribution, with the simpler option I'd start with for most B2B teams.
- [9 Best Cometly Alternatives: I Tested for 2026](https://sourceloop.ai/blog/cometly-alternatives): Cometly alternatives tested honestly. Nine paid-ads and full-funnel attribution tools, with the one I'd actually recommend for most teams.
- [7 Best WhatConverts Alternatives: I Tested for 2026](https://sourceloop.ai/blog/whatconverts-alternatives): WhatConverts alternatives tested honestly. Seven tools across call tracking, multi-touch attribution, and lead-gen reporting, with the one I'd actually pay for.
- [7 Best Attributer.io Alternatives: I Tested for 2026](https://sourceloop.ai/blog/attributer-io-alternatives): Attributer.io is fine until you need real dashboards, multi-touch attribution, or to push conversions back to Google and Meta. Seven alternatives I tested, with the one I'd actually pay for.
- [Ruler Analytics Alternatives: 7 Attribution Tools Marketers Actually Use](https://sourceloop.ai/blog/ruler-analytics-alternatives): Looking for a Ruler Analytics replacement? Seven attribution platforms, from lean lead-source trackers to enterprise B2B suites, with honest pros, cons, and pricing.
- [How to Track UTM Parameters in TeamLeader CRM (2026)](https://sourceloop.ai/blog/track-utm-parameters-teamleader-crm): Simple 5-step guide to capture marketing attribution data inside TeamLeader CRM
- [Track UTM Parameters in Buildxact CRM [5 Simple Steps]](https://sourceloop.ai/blog/track-utm-parameters-buildxact-crm): Step-by-step guide to capture UTM parameters (and leads) for Buildxact CRM.
- [How to Track UTM Parameters in Wise Agent CRM (2026 Guide)](https://sourceloop.ai/blog/track-utm-parameters-wise-agent): Step-by-step guide to capture lead sources and measure campaign ROI effectively.
- [How to Track UTM Parameters in Marketo CRM (4 Quick Steps)](https://sourceloop.ai/blog/track-utm-parameters-marketo-crm): 4 Quick steps for UTM tracking in Marketo CRM to capture campaign data and measure ROI.
- [How to Track UTM Parameters in Redtail CRM [4 Quick Steps]](https://sourceloop.ai/blog/track-utm-parameters-redtail-crm): 5 Easy steps to capture marketing attribution data in Redtail CRM and measure campaign ROI effectively.
- [Track UTM Parameters in Outplay CRM (4 Quick Steps)](https://sourceloop.ai/blog/track-utm-parameters-outplay-crm-2): Capture UTM parameters in Outplay CRM to track campaigns, leads, and ROI accurately.
- [Track UTM Parameters in BoomTown CRM (4 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-boomtown-crm-2): 4 quick steps to capture UTM parameters in BoomTown CRM to identify your best lead sources.
- [How to Track UTM Parameters in ChiroTouch CRM (2026 Guide)](https://sourceloop.ai/blog/track-utm-parameters-chirotouch-crm): Capture UTM parameters in ChiroTouch CRM in 4 easy steps and find which marketing campaigns generate the most patients.
- [How to Track UTM Parameters in Salesmate CRM (2026 Guide)](https://sourceloop.ai/blog/track-utm-parameters-salesmate-crm): Capture UTM attributes automatically in Salesmate CRM and measure campaign ROI.
- [How to Track UTM Parameters in Streak CRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-streak-crm): Capture UTM attributes automatically in Streak CRM and measure campaign ROI.
- [How to Track UTM Parameters in NetHunt CRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-nethunt-crm): Capture lead sources in NetHunt CRM automatically, improve ROI tracking, and boost conversions.
- [Track UTM Parameters in Nutshell CRM (5 Steps for 2026)](https://sourceloop.ai/blog/track-utm-parameters-nutshell-crm): Capture attribution data from all marketing campaigns and boost ROI visibility.
- [How to Track UTM Parameters in CiviCRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-civicrm): Learn how to capture UTM parameters in CiviCRM with SourceLoop’s no-code solution.
- [How to Track UTM Parameters in Flowlu CRM (4 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-flowlu-crm): Capturerack UTM parameters in Flowlu CRM with SourceLoop to measure campaign ROI, and optimize marketing efforts.
- [Track UTM Parameters in Oracle NetSuite CRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-oracle-netsuite-crm): Track UTM parameters in Oracle NetSuite CRM with SourceLoop and capture sources, improve attribution, and boost ROI.
- [Track UTM Parameters in Pipeliner CRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-pipeliner-crm): Capture lead sources, measure campaign ROI, and improve attribution in 5 simple steps.
- [How to Track UTM Parameters in InsightSquared CRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-outreach-crm): Capture lead sources automatically and see which campaigns drive real results.
- [How to Track UTM Parameters in Outreach CRM (5 Easy Steps)](https://sourceloop.ai/blog/track-utm-parameters-in-outreach-crm): Capture UTM parameters in InsightSquared CRM with SourceLoop to boost campaign ROI, and automate attribution tracking.
- [How to Track UTM Parameters in GoHighLevel](https://sourceloop.ai/blog/gohighlevel-utm-tracking): Here are 4 simple steps to capture UTM parameters in GoHighLevel

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