How to Track UTM Parameters in Creatio CRM

Struggling to track where your leads are really coming from in Creatio CRM?

Without proper UTM tracking, it’s almost impossible to understand the effectiveness of different marketing activities.

Good news?

With SourceLoop.ai, you can easily capture and track UTM parameters inside Creatio — without complicated setups.

In this post, we’ll show you exactly how to track UTM parameters in Creatio CRM.

Let’s dive in!

4 Easy Steps to Track UTM Parameters in Creatio CRM

Here are 4 simple steps to capture UTM parameters in Creatio CRM:

1. Add SourceLoop.ai on Your Website

First, you will need add SourceLoop.ai on your website.

Here’s how:

• Sign up for a free account at SourceLoop.ai.
• Copy your unique tracking script.
• Paste it into your website’s global header.

Once installed, SourceLoop.ai starts automatically monitoring UTM tags embedded in any URL that users use to visit your website.

Whether someone comes from a Meta ad, an Organic Google search, or a newsletter, theirUTM value is recorded with complete accuracy.

Example of how SourceLoop records UTM data:

Imagine Nike is running a Google Ads campaign to promote their new running shoes.

When a user clicks on the ad and visits the Nike website, SourceLoop organizes and stores the data like this:

• Channel: Paid Search
• Channel Drilldown 1: Google Ads
• Channel Drilldown 2: Running Shoes Launch
• Channel Drilldown 3: Text Ad
• Landing Page: www.nike.com/running-shoes
• Landing Page Folder: running-shoes
• Last Seen: April 27, 2025

2. Add UTM Parameters to Your Links

For SourceLoop to track source of lead, your marketing campaigns links need to have UTM parameters.

So, every time you share a link in your social media post, performance marketing ads, email, or anything else, make sure it has UTM parmeters added.

For example, if you’re running a TikTok ad campaign, a link to your landing page might look like this:

https://yourwebsite.com/signup?utm_source=tiktok&utm_medium=paid&utm_campaign=brand_campaign

Resources: How to Create UTM Tracking URLs

3. Add Hidden Fields to Your Lead Form

Next, make sure your lead forms can catch that UTM data when a visitor becomes a lead.

So, add a few hidden fields to your forms for each UTM attribute you want to track.

Standard hidden fields that SourceLoop.ai supports:

1. channel
2. channeldrilldown1
3. channeldrilldown2
4. channeldrilldown3
5. landingpage
6. landingpagefolder
7. lastseen

Optional: Capture First-Touch Attribution & Find How a Lead First Found You

Want to know not just the last click, but the very first marketing campaign that helped someone discovered your website?

That’s called first-touch attribution, and it can be surprisingly insightful—especially if people hop around between ads, search results, and emails before submitting your lead form.

Here are 7 additional.hidden fields you can add to get the attribution data of a user’s first visit to your site.

1. first_channel
2. first_channeldrilldown1
3. first_channeldrilldown2
4. first_channeldrilldown3
5. first_landingpage
6. first_landingpagefolder
7. firstseen

4. Sync UTM Data with Creatio CRM in Real-Time

That is it!

Whenever a visitor submits the form, SourceLoop.ai automatically pass the UTM data to lead capture form along with other information like name, email phone, etc.

You can simply use this information to sync with Creatio CRM while creating a new contact/record for the lead.