Marketing attribution software
Capture every conversion across forms, calls, chats, meetings, and payments, then sync accurate marketing attribution to your CRM and ad platforms.
Free 7-day trial.
Used by 750+ marketing teams, agencies, and SaaS companies
Track
Know the complete journey behind every lead. SourceLoop captures each visit and shows which marketing efforts drive conversions, even for direct and organic traffic.
Form tracking
Capture full lead source on every form submission.
+75 more 
Meeting tracking
Tie every booking back to the original marketing source.
+8 more Chat tracking
Attribute chat-driven leads back to the right campaign.
+12 more 
Payment tracking
Connect every payment back to the channel that drove it.
+2 more 
Call tracking
Tie every inbound phone call to the campaign that drove it.
+ more soon Who it's for
Some teams close straight from a form, chat, or call. Others work the lead in a CRM for months. The dashboard builds itself around the conversions you actually get.
Lead-led
Leads arrive as
You want to know
Insurance, real estate, healthcare, home services, events, trades, clinics, and anywhere else a lead starts with a form, a call, or a booking.
Deal-led
Leads arrive as
Then move through
B2B SaaS, agencies, consultancies, and anywhere a lead becomes an opportunity before it becomes revenue.
Measure
See which channels, campaigns, and content drive pipeline and revenue. SourceLoop ties every visit and conversion to channel-level performance, so you can stop guessing.
See where your traffic comes from and which channels actually convert
See the channel path to every conversion ranked by conversion rate and revenue
Tie ad spend to real ROAS across Google, Meta, TikTok, and more
See which creatives drive revenue by format, asset, and ad variant
Find the content that converts pages and posts ranked by pipeline
Break revenue down by location across country, region, and city
See lifetime value by source which channels bring your best customers
Attribute recurring revenue subscriptions, renewals, and MRR by source
Attribute every stage, not just the sale contact stage, deal status, and subscription state
Act
Stop optimizing ads for form fills. Push qualified leads, demos, and closed-won deals back through each platform's Conversions API (CAPI), so the algorithms learn what a real customer looks like and go find more.
Google Ads sync
Push offline conversions automatically.
Meta CAPI
Server-side conversion tracking.
LinkedIn Ads
Qualified leads back to the algorithm.
Score by deal value
Optimize for revenue, not form fills.
Connect & extend
Conversions synced server-side to your ad platforms, source and revenue into your CRM, plus AI agents, Slack, webhooks, the API, and white-labeled client reporting. One first-party dataset behind all of it.
Marketing lead
Where did the Acme deal come from??
VP Marketing
Need ad spend ROI by EOD
Sales rep
This lead has no source... again 🙃
CFO
What's our true cost per qualified lead?
Marketing manager
Quick Q about Q3 attribution...
Founder
LinkedIn or YouTube next quarter?
Sales
Was that lead from the webinar?
Agency partner
Need report on which channels closed
Ops
Form is broken, attribution didn't fire 😭
Marketing
Is paid social actually working?
Sales ops
HubSpot says one thing, Salesforce another
Growth
Just split budget evenly... who knows?
Pricing
Start free for 7 days. No card required. Cancel anytime. All plans include multi-touch attribution, funnels, and dashboards.
Essential
Everything you need to start tracking lead source and journey for one brand.
What's inside:
Shopify 
ads 
CRM Most popular
Professional
For a growing brand running paid ads and scaling its pipeline.
What's inside:
Shopify ads CRM Agency Plan
For agencies and teams managing multiple brands, with white-label reporting.
What's inside:
Shopify ads CRM Why SourceLoop
Free analytics stop at page views. Form trackers see only the last touch. Big platforms cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible   | Form trackers Attributer, Leadsource.io   | Mid-market & enterprise Ruler, Cometly, Heeet, Northbeam     | SourceLoop Enterprise-grade, without the price tag  | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $29 / mo | $400+ / mo | $49 / mo |
FAQ
Quick answers to common questions. Still need help? Talk to us.
Book a demoSourceLoop is marketing attribution and lead source tracking software that ties every form, call, chat, booked meeting, and payment back to the campaign that produced it, then syncs that attribution to your CRM and ad platforms. It sits between free analytics that stop at page views and enterprise attribution platforms that cost as much as a hire, starting at $49 a month with a 7-day free trial and no sales call.
We install one lightweight snippet on your site. From then on, every page view, click, and form submission is associated with a visitor and a session. When a lead converts on any form, chat, or booking, we attach all 8+ attribution data points to the lead and push it to your CRM.
No. SourceLoop sits alongside the tools you already use. We work with HubSpot, Salesforce, Pipedrive, Webflow, Typeform, Jotform, Calendly, Cal.com, and dozens more, with no rebuilds.
Yes. We use referrer data, landing-page heuristics, and direct-traffic detection so even leads from organic search, LinkedIn posts, or direct visits get an attributed source.
Google Analytics tracks anonymous visits. SourceLoop ties that visit data to specific leads in your CRM and to closed revenue, so marketing and sales can see channel-level pipeline and ROI.
Big platforms charge enterprise prices for the same outcome. SourceLoop is built for teams that want lead-source, funnel, revenue, and ad-sync data without a six-figure contract or a six-month rollout.
Most teams are tracking attribution within an hour: install the snippet, connect your CRM, point your forms at us. No code beyond a single script tag.
Yes. SourceLoop is GDPR compliant. We act as a data processor for your visitor data, never sell or share it, and provide tools for consent management, data deletion, and right-to-be-forgotten requests.
Yes, and it is not agency-only. The full REST API, reads and writes both, is included from Professional up. Pull lead, attribution, and journey data programmatically, chart it in Looker Studio, or push conversions in from your own systems. What changes between plans is the monthly allowance: 100k reads and 100k writes on Professional, 1M of each on the Agency plan, uncapped on Enterprise. Full docs ship with every plan.
Capture and send full attribution data from every signup, lead, booking, and sale to your CRM and ad platforms, so you know exactly what's driving revenue.
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With SourceLoop
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