Marketing attribution software
SourceLoop captures the source and full journey of every visitor that converts, so you can see what marketing actually works. Built for SaaS, lead-gen, and agencies.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Track
Know the complete journey behind every lead. SourceLoop captures each visit and shows which marketing efforts drive conversions, even for direct and organic traffic.
Form tracking
Capture full lead source on every form submission.
+75 more 
Meeting tracking
Tie every booking back to the original marketing source.
+8 more Chat tracking
Attribute chat-driven leads back to the right campaign.
+12 more 
Payment tracking
Connect every payment back to the channel that drove it.
+2 more Measure
See which channels, campaigns, and content drive pipeline and revenue. SourceLoop ties every visit and conversion to channel-level performance, so you can stop guessing.
Every conversion's source and journey, in one view
The exact path each lead took to convert
Tie every ad click to closed revenue
Conversions by country, region, and city
Pages and posts that drive pipeline
Desktop, mobile, and tablet conversion
Optimize
Stop optimizing ads for form fills. Push qualified leads, demos, and closed-won deals back to your ad platforms so the algorithms can find more of your real customers, automatically.
Google Ads sync
Push offline conversions automatically.
Meta CAPI
Server-side conversion tracking.
LinkedIn Ads
Qualified leads back to the algorithm.
Score by deal value
Optimize for revenue, not form fills.
Extend
SourceLoop fits the stack you already run, from your CRM and AI agents to Slack, webhooks, and your terminal. No rebuilds, no rewiring, same attribution data everywhere your team works.
Marketing lead
Where did the Acme deal come from??
VP Marketing
Need ad spend ROI by EOD
Sales rep
This lead has no source... again 🙃
CFO
What's our true cost per qualified lead?
Marketing manager
Quick Q about Q3 attribution...
Founder
LinkedIn or YouTube next quarter?
Sales
Was that lead from the webinar?
Agency partner
Need report on which channels closed
Ops
Form is broken, attribution didn't fire ðŸ˜
Marketing
Is paid social actually working?
Sales ops
HubSpot says one thing, Salesforce another
Growth
Just split budget evenly... who knows?
Pricing
Start free for 7 days. No card required. Cancel anytime. All plans include multi-touch attribution, funnels, and dashboards.
Essential
Everything you need to start tracking lead source and journey.
What's inside:
Most popular
Professional
For growing teams running paid ads and scaling pipeline.
What's inside:
Business
For mid-market teams with multiple sites and high volume.
What's inside:
Why SourceLoop
Most teams pick between free analytics that barely work, form trackers that only see the last touch, or enterprise platforms that cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible   | Form trackers Attributer, Leadsource.io   | Enterprise attribution Ruler, Cometly, Heeet, Triple Whale, Northbeam      | SourceLoop Enterprise-grade, without the price tag  | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $49 / mo | $1,000+ / mo | $49 / mo |
FAQ
Quick answers to common questions. Still need help? Talk to us.
Book a demoWe install one lightweight snippet on your site. From then on, every page view, click, and form submission is associated with a visitor and a session. When a lead converts on any form, chat, or booking, we attach all 8+ attribution data points to the lead and push it to your CRM.
No. SourceLoop sits alongside the tools you already use. We work with HubSpot, Salesforce, Pipedrive, Webflow, Typeform, Jotform, Calendly, Cal.com, and dozens more, with no rebuilds.
Yes. We use referrer data, landing-page heuristics, and direct-traffic detection so even leads from organic search, LinkedIn posts, or direct visits get an attributed source.
Google Analytics tracks anonymous visits. SourceLoop ties that visit data to specific leads in your CRM and to closed revenue, so marketing and sales can see channel-level pipeline and ROI.
Big platforms charge enterprise prices for the same outcome. SourceLoop is built for teams that want lead-source, funnel, revenue, and ad-sync data without a six-figure contract or a six-month rollout.
Most teams are tracking attribution within an hour: install the snippet, connect your CRM, point your forms at us. No code beyond a single script tag.
Yes. SourceLoop is GDPR compliant. We act as a data processor for your visitor data, never sell or share it, and provide tools for consent management, data deletion, and right-to-be-forgotten requests.
Yes. We expose a full REST API so you can pull lead, attribution, and journey data programmatically or push custom events from your own apps. Full docs ship with every plan.
Nothing breaks. SourceLoop keeps capturing leads and attribution past your plan limits, and we'll email you to upgrade when usage stays above the cap. No hard cutoffs, no missed conversions.
Capture and send full attribution data from every signup, lead, booking, and sale to your CRM and ad platforms, so you know exactly what's driving revenue.
Without SourceLoop
UntaggedKayden Floyd
With SourceLoop
Auto-taggedKayden Floyd
Paid Social
Alex Morgan
Sarah Chen
Synced
Marcus Lee
Priya Patel
Tom Wright
ChatGPT
Pipedrive
Attio
Zapier
