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SourceLoop

Pricing

Predictable pricing for full-stack attribution

Start free for 7 days. No card required, no setup fees. Every plan ships with the full attribution stack: multi-touch attribution, funnels, and dashboards. Upgrade only when you outgrow the volume.

  • Essential

    Everything you need to start tracking lead source and journey for one brand.

    $49 /month
    Start free trial

    What's inside:

    • 1 website
    • Up to 30k page views
    • Unlimited tracked conversions
    • Multi-touch attribution
    • Pre-built dashboards
    • Funnels
    • 1 user
    • Connect Shopify
    • MCP access
    • Connect ads
    • Auto-sync conversions (CAPI)
    • Sync with CRM
    • Custom dashboards
    • Whitelabel agency reporting
  • Most popular

    Professional

    For a growing brand running paid ads and scaling its pipeline.

    $99 /month
    Start free trial

    What's inside:

    • 1 website
    • Up to 100k page views
    • Unlimited tracked conversions
    • Multi-touch attribution
    • Pre-built dashboards
    • Funnels
    • MCP access
    • 3 users
    • Connect Shopify
    • Connect ads
    • Auto-sync conversions (CAPI)
    • Sync with CRM
    • Custom dashboards
    • Whitelabel agency reporting
  • Agency Plan

    For agencies and teams managing multiple brands, with white-label reporting.

    $249 /month
    Start free trial

    What's inside:

    • 3 websites
    • Up to 2.5M page views
    • Unlimited tracked conversions
    • Multi-touch attribution
    • Pre-built dashboards
    • Funnels
    • MCP access
    • Unlimited users
    • Connect Shopify
    • Connect ads
    • Auto-sync conversions (CAPI)
    • Sync with CRM
    • Custom dashboards
    • Whitelabel agency reporting

Compare plans

Every feature, side by side

The full attribution stack ships on every plan. Higher tiers unlock more volume, ad-platform sync, CRM connections, and white-label reporting.

Essential
$49/mo
Start free trial
Professional
$99/mo
Start free trial
Agency
$249/mo
Start free trial
Usage & limits
Websites 1 1 3
Page views / month 30k 100k 2.5M
Tracked conversions Unlimited Unlimited Unlimited
Team members 1 3 Unlimited
Data retention 12 months Unlimited Unlimited
Conversion tracking
Website form tracking
Call tracking
Live chat tracking
Meeting & booking tracking
Payment & checkout revenue
Server-side Conversion API
Attribution & analytics
Multi-touch attribution
First & last-touch attribution
Full user-journey timeline
Channel & campaign attribution
Funnels & conversion paths
Lifetime value (LTV) analysis
Pre-built dashboards
Custom dashboards
Ad platform sync
Connect ad platforms
Auto-sync offline conversions
Meta CAPI (server-side)
Sync conversions by deal value
Integrations & data
Shopify revenue sync
Form & booking integrations
CRM sync
MCP access
Webhooks
API access
CSV export
Agency & white-label
White-label reporting
Custom domain
Extra website seats
Support
Email support
Priority support
Dedicated specialist

Why SourceLoop

Serious attribution. Without the serious price tag

Most teams pick between free analytics that barely work, form trackers that only see the last touch, or enterprise platforms that cost as much as a hire. SourceLoop is the fourth option.

Free analytics
GA4, Plausible
Google AnalyticsPlausible
Form trackers
Attributer, Leadsource.io
AttributerLeadsource.io
Enterprise attribution
Ruler, Cometly, Heeet, Triple Whale, Northbeam
Ruler AnalyticsCometlyHeeetTriple WhaleNorthbeam
SourceLoop
Enterprise-grade, without the price tag
SourceLoop
Lead source on every form, chat & meeting
Full multi-touch journey
Funnel & cohort analysis Limited
Revenue attribution
CRM sync Limited
Offline conversions to ad platforms
Setup in minutes
Starting price Free $49 / mo $1,000+ / mo $49 / mo

Pricing FAQ

Questions about plans and billing

What the limits mean, what happens when you pass them, and how billing works. Anything else, just ask.

Book a demo
Do I need a credit card to start the free trial?

No. The 7-day trial needs no card and no sales call. You get the full attribution stack on the plan you pick, and if you do nothing at the end of the trial the account simply stops, with nothing charged.

What happens if I exceed my plan's page views or tracked conversions?

Nothing breaks. SourceLoop keeps capturing leads and attribution past your plan limits, and we'll email you to upgrade when usage stays above the cap. No hard cutoffs, no missed conversions.

Are conversions metered separately from page views?

No. Tracked conversions are unlimited on every plan, including Essential. Page views are the only usage meter, so a spike in form fills, calls, or bookings never costs you more.

How much does annual billing save?

Paying yearly takes 25% off every plan. Essential drops from $49 to $37 a month, Professional from $99 to $74, and the Agency plan from $249 to $187, which is $744 a year back on the Agency tier.

Can I add websites or page views without moving up a plan?

Yes. Extra websites are $19 a month each and extra page views are $9 a month per additional 100k. That is usually cheaper than jumping a tier when you only need one more property or a bit more volume.

Which plan should I start on?

Essential covers a single brand that wants lead source and journey data. Pick Professional if you run paid ads, since that tier adds ad platform connections, CRM sync, conversion auto-sync, and MCP access. Choose the Agency plan if you manage several brands or need white-label reporting.

Can I change plans or cancel later?

Upgrade, downgrade, or cancel at any point from your account settings. There is no contract, no minimum term, and no cancellation fee. Your historical attribution data stays intact when you switch tiers.

Is every attribution feature available on the cheapest plan?

Multi-touch attribution, funnels, and the pre-built dashboards ship on all three tiers, so the core measurement is never paywalled. What the higher tiers add is reach: more websites and users, ad platform and CRM connections, custom dashboards, and white-label reporting.

Track every conversion to its true source

Capture and send full attribution data from every signup, lead, booking, and sale to your CRM and ad platforms, so you know exactly what's driving revenue.

Without SourceLoop

Untagged

Kayden Floyd

kayden@abc.com

  • SourceUnknown
  • MediumUnknown
  • CampaignUnknown
  • Landing pageUnknown
Journey
No touchpoints captured

With SourceLoop

Auto-tagged

Kayden Floyd

kayden@abc.com · Acme Co.

  • Channel Paid Social
  • CampaignFree_demo
  • Landing page/pricing
Journey
Synced to HubSpot Google Ads Meta