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Pricing
Start free for 7 days. No card required, no setup fees. Every plan ships with the full attribution stack: multi-touch attribution, funnels, and dashboards. Upgrade only when you outgrow the volume.
Essential
Everything you need to start tracking lead source and journey for one brand.
What's inside:
Most popular
Professional
For a growing brand running paid ads and scaling its pipeline.
What's inside:
Agency Plan
For agencies and teams managing multiple brands, with white-label reporting.
What's inside:
Compare plans
The full attribution stack ships on every plan. Higher tiers unlock more volume, ad-platform sync, CRM connections, and white-label reporting.
| Essential $49/mo Start free trial | Professional $99/mo Start free trial | Agency $249/mo Start free trial | |
|---|---|---|---|
| Usage & limits | |||
| Websites | 1 | 1 | 3 |
| Page views / month | 30k | 100k | 2.5M |
| Tracked conversions | Unlimited | Unlimited | Unlimited |
| Team members | 1 | 3 | Unlimited |
| Data retention | 12 months | Unlimited | Unlimited |
| Conversion tracking | |||
| Website form tracking | |||
| Call tracking | |||
| Live chat tracking | |||
| Meeting & booking tracking | |||
| Payment & checkout revenue | |||
| Server-side Conversion API | |||
| Attribution & analytics | |||
| Multi-touch attribution | |||
| First & last-touch attribution | |||
| Full user-journey timeline | |||
| Channel & campaign attribution | |||
| Funnels & conversion paths | |||
| Lifetime value (LTV) analysis | |||
| Pre-built dashboards | |||
| Custom dashboards | – | ||
| Ad platform sync | |||
| Connect ad platforms | – | ||
| Auto-sync offline conversions | – | ||
| Meta CAPI (server-side) | – | ||
| Sync conversions by deal value | – | ||
| Integrations & data | |||
| Shopify revenue sync | |||
| Form & booking integrations | |||
| CRM sync | – | ||
| MCP access | – | ||
| Webhooks | |||
| API access | – | – | |
| CSV export | |||
| Agency & white-label | |||
| White-label reporting | – | – | |
| Custom domain | – | ||
| Extra website seats | |||
| Support | |||
| Email support | |||
| Priority support | – | ||
| Dedicated specialist | – | – | |
Why SourceLoop
Most teams pick between free analytics that barely work, form trackers that only see the last touch, or enterprise platforms that cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible | Form trackers Attributer, Leadsource.io | Enterprise attribution Ruler, Cometly, Heeet, Triple Whale, Northbeam | SourceLoop Enterprise-grade, without the price tag | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $49 / mo | $1,000+ / mo | $49 / mo |
Pricing FAQ
What the limits mean, what happens when you pass them, and how billing works. Anything else, just ask.
Book a demoNo. The 7-day trial needs no card and no sales call. You get the full attribution stack on the plan you pick, and if you do nothing at the end of the trial the account simply stops, with nothing charged.
Nothing breaks. SourceLoop keeps capturing leads and attribution past your plan limits, and we'll email you to upgrade when usage stays above the cap. No hard cutoffs, no missed conversions.
No. Tracked conversions are unlimited on every plan, including Essential. Page views are the only usage meter, so a spike in form fills, calls, or bookings never costs you more.
Paying yearly takes 25% off every plan. Essential drops from $49 to $37 a month, Professional from $99 to $74, and the Agency plan from $249 to $187, which is $744 a year back on the Agency tier.
Yes. Extra websites are $19 a month each and extra page views are $9 a month per additional 100k. That is usually cheaper than jumping a tier when you only need one more property or a bit more volume.
Essential covers a single brand that wants lead source and journey data. Pick Professional if you run paid ads, since that tier adds ad platform connections, CRM sync, conversion auto-sync, and MCP access. Choose the Agency plan if you manage several brands or need white-label reporting.
Upgrade, downgrade, or cancel at any point from your account settings. There is no contract, no minimum term, and no cancellation fee. Your historical attribution data stays intact when you switch tiers.
Multi-touch attribution, funnels, and the pre-built dashboards ship on all three tiers, so the core measurement is never paywalled. What the higher tiers add is reach: more websites and users, ad platform and CRM connections, custom dashboards, and white-label reporting.
Capture and send full attribution data from every signup, lead, booking, and sale to your CRM and ad platforms, so you know exactly what's driving revenue.
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