How SourceLoop Works

Capture and send source data for every lead to your CRM & marketing tools —so you know exactly where they came from and what’s driving conversions.

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Step #1

Install SourceLoop tracking code on your website

Sign up for SourceLoop and add our lightweight tracking script to your website. That’s all it takes. SourceLoop will automatically start capturing lead source data whenever someone visits your site, using UTM parameters, referring websites, landing pages, and more.

We then intelligently store this data in the visitor’s browser cookies (fully GDPR compliant), ensuring the lead source information remains intact as they navigate across different pages of your site.

Step #2

View lead source & Journey data

SourceLoop shows you exactly where each lead came from, when they visited, and how they interacted with your site.

You get full visibility into campaign sources, traffic channels, and page visits—all in one place. No more guessing or relying on incomplete attribution.

Step #3

Manage your leads seamlessly inside SourceLoop

No need for a separate CRM just to track leads. SourceLoop includes a built-in lead manager to keep everything organized.

You can update lead status, assign sales and conversion values, apply lead scores, and more; without switching tools.

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Step #4

Sync lead source data with your CRM and marketing tools

Already using a CRM? SourceLoop lets you set up webhooks to automatically send lead source data to your CRM and marketing platforms.

This keeps your systems in sync and your team always up to date with accurate, real-time lead data.

Step #5

Turn lead source data into actionable dashboards

No need for a separate CRM just to track leads. SourceLoop includes a built-in lead manager to keep everything organized.

You can update lead status, assign sales and conversion values, apply lead scores, and more; without switching tools.

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Frequently asked questions

Things, you probably wonder.

We’re here to help. Reach out to us for guidance on how to integrate SourceLoop for lead source tracking.

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How does SourceLoop track where my leads come from?

Do I need to change my form builder to use SourceLoop?

Does SourceLoop work with my CRM?

Yes, SourceLoop works with virtually any CRM. You don’t need to connect your CRM directly to use its lead source tracking features.

When a lead is captured, it appears inside SourceLoop, and you can use its webhook feature to sync lead attribution data with any CRM through third-party automation tools like Zapier, Make.com, or Automate.io.

Alternatively, SourceLoop can send lead attribution data directly to your form hidden fields, and you can configure automation to pass those attribution fields into your CRM.

Can I track lead sources without UTM parameters?

Yes! Even if a visitor arrives without UTM tags—such as from organic search, LinkedIn posts, or direct visits—SourceLoop still identifies the source using referrer data. You’ll see details like:

Channel (e.g., Organic Search, Paid Social)
Source (e.g., Google, Bing)
Landing Page (where the visitor first arrived)
Landing Page Folder (e.g., blog, services page)
Last Visit, etc.

What type of data does SourceLoop capture?

SourceLoop tracks up to eight key attribution data points for every visit a lead makes to your site, helping you understand where they came from and what influenced their conversion.

Channel
Source
Medium
Campaign
Term
Landing Page
Landing Page Folder
Lastseen

If a user visits your site multiple times (for example, five times in the last 12 months), SourceLoop records these attribution details for each individual visit.

How is SourceLoop different from Google Analytics?

How do I install SourceLoop on my website?

What if I need help setting up SourceLoop?