Tie every Stripe, Shopify, and Paddle payment back to its source

Install the SourceLoop snippet on your site and connect Stripe via OAuth. We match each new Stripe customer to the visitor session that brought them in, then attach the source, medium, campaign, and full journey to the customer record. The same flow works for Shopify, Paddle, Polar.sh, Lemon Squeezy, and WooCommerce.

Stripe sees the checkout, not the visitor's journey. By the time someone clicks an ad, browses your site, signs up, trials, and then pays a few weeks later, the original UTM is long gone from the URL. SourceLoop captures it on the first page view, persists it across the entire customer lifecycle, and writes it to the Stripe customer record at the moment of payment.

Yes. SourceLoop ties source data to the customer, not just the first invoice, so MRR, ARR, churn, and expansion all roll up by acquisition channel. Subscription billing through Stripe, Paddle, Polar.sh, and Lemon Squeezy reports revenue movement back to the source automatically.

Yes. SourceLoop captures attribution on first visit, persists it through add-to-cart and checkout, and attaches it to each Shopify or WooCommerce order. Thank-you-page tracking, post-purchase upsell flows, and multi-currency checkouts are all supported out of the box.

Yes. With Conversion Sync, we push revenue events back to Google Ads (using GCLID, Wbraid, Gbraid), Meta CAPI, and LinkedIn CAPI so Smart Bidding optimizes against actual revenue, not just leads.

SourceLoop ties every payment, every renewal, and every expansion event back to the original source, so LTV and ROAS by channel become standard reports in the dashboard. You can break them down by source, campaign, content, and landing page.

Yes. We integrate with OneTrust, Cookiebot, Iubenda, Osano, and custom CMPs. When a visitor declines analytics or marketing cookies, we collect only minimal aggregated data in line with GDPR and the ePrivacy Directive. All cookies and local storage are first-party on your domain.