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Lead source attribution for law firms
Lead Source & Marketing Attribution Software for Law Firms
Legal clicks are among the most expensive in marketing, so every intake call has to be accounted for. SourceLoop ties each call and case inquiry back to the campaign and keyword that earned it, by practice area, with the full client journey.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Channel attribution
See which campaigns earn real cases
Multi-touch attribution on one first-party dataset, sliceable by practice area. Know which keywords and campaigns drive signed cases, not just clicks on a costly legal keyword.
- UTM, GCLID, and keyword on every inquiry
- Cost per signed case, by practice area
Call tracking
Attribute every intake call
Most case inquiries start with a call. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's journey, recording attached for intake review.
- CallRail, CallTrackingMetrics, and Invoca
- Source and campaign on every call
A
(415) 555-0142 · Intake call
7m 16s · recording attached
First touch 
Google · CPC ·
brand_search
Journey before the call
Google Ads click 3d ago
Visited /personal-injury 3d ago
Called for a consult just now
Case journey
See the path to every signed case
Open an inquiry and see every visit, page, form, and call with the source on each. Hand intake a real story and know which channels send qualified matters.
- Every touch stitched to one matter
- Source and practice area on every inquiry
Conversion sync
Send signed cases back to your ads
Forward qualified and signed cases to Google Ads and Meta as server-side offline conversions so bidding optimizes toward matters that sign, not raw form fills.
- Real-time, server-side via Conversions API
- No GTM, no DIY CAPI endpoint to babysit
Connected ad accounts
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By practice area
Calls & inquiries attributed
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Intake calls
Tied to the campaign that earned them
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30+
Ad & CRM integrations
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5 min
From snippet to first report
FAQ
Law firm attribution questions
How do you attribute intake calls?
Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead alongside your form and chat inquiries. SourceLoop matches the call to the caller's web session, so an intake call carries the same source and campaign as an online inquiry. Offline calls still record, tagged as Direct.
Can I see ROI per practice area?
Yes. Slice attribution by landing page, campaign, and keyword so you can compare cost per signed case across practice areas and shift budget to the matters that pay.
Legal clicks are expensive, how does this help?
Because every dollar matters, SourceLoop ties each costly click through to the call or inquiry it produced and on to whether the case signed. You stop optimizing toward cheap clicks and start optimizing toward signed cases.
Does it work for multi-location firms?
Yes. Track each office's site, numbers, and campaigns together and compare performance per location, each number attributed independently.
Can I push signed cases back to my ad platforms?
Yes. Forward qualified and signed cases to Google Ads and Meta as server-side offline conversions so smart bidding optimizes toward matters that sign, not raw form fills.
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