Terms of Service

These Terms of Service (the "Terms") form a binding agreement between you ("Customer", "you") and SourceLoop, Inc. ("SourceLoop", "we", "us", "our") and govern your access to and use of the SourceLoop website at sourceloop.ai, the SourceLoop application at app.sourceloop.ai, our APIs, snippets, integrations, and any related products and services (collectively, the "Service").

By accessing or using the Service, by clicking "I Accept" during account creation, or by signing an order form referencing these Terms, you agree to be bound by these Terms. If you do not agree, do not use the Service.

If you are entering into these Terms on behalf of a company, organization, or other legal entity, you represent that you have authority to bind that entity, and "Customer" refers to that entity.

1. Definitions

1.1 "Account" means the account you create with SourceLoop to access the Service.

1.2 "Customer Data" means data submitted by you to the Service, including your account information, billing details, and configuration.

1.3 "End User" or "Visitor" means a natural person who interacts with your website, application, forms, chat widgets, booking pages, or other properties on which you have installed the SourceLoop tracking snippet or otherwise use the Service.

1.4 "End User Data" means information collected from End Users through the Service, including page views, click events, form submissions, attribution touchpoints, IP address, user agent, referrer, and any unique identifiers stored in cookies or local storage.

1.5 "Documentation" means the technical documentation, API references, and integration guides published by SourceLoop or otherwise provided through the Service.

1.6 "Subscription" means your paid or trial subscription to the Service under one of our published plans (e.g., Essential, Professional, Business) or a custom plan agreed in an order form.

1.7 "Tracking Technologies" means cookies, local storage, session storage, web beacons, pixels, scripts, server-side tags, and any analogous mechanisms used to identify, observe, or attribute End Users.

2. Eligibility

2.1 You must be at least 18 years old and capable of entering into a binding contract to use the Service.

2.2 You may not use the Service if you are barred from doing so under applicable law, are located in a country subject to a U.S. or other applicable embargo, or are listed on a restricted-party list.

2.3 You may not use the Service to monitor, identify, profile, or track minors under the age of 16. You are responsible for excluding any such audiences from your tracked properties.

3. Account Registration and Security

3.1 To use the Service you must create an Account. You agree to provide accurate, current, and complete information and to keep your Account information up to date.

3.2 You are responsible for maintaining the confidentiality of your credentials, including any API keys and OAuth tokens. You are responsible for all activity under your Account, whether or not authorized by you. Notify us immediately at [email protected] of any unauthorized access.

3.3 SourceLoop may suspend or terminate your Account if we reasonably believe your credentials have been compromised, or if you have violated these Terms.

4. Subscription, Free Trial, Billing, and Cancellation

4.1 Plans. The Service is offered under monthly or annual subscription plans described at sourceloop.ai/pricing. Pricing is shown in U.S. dollars and excludes applicable taxes.

4.2 Free Trial. SourceLoop may offer a 7-day free trial of the Service. No credit card is required during the trial. At the end of the trial, your Account will be downgraded to a free tier or paused unless you upgrade to a paid plan.

4.3 Billing. Paid subscriptions are billed in advance on a monthly or annual basis. By providing payment details, you authorize us to charge your payment method on each renewal date. All fees are non-refundable except as expressly required by law.

4.4 Renewal. Subscriptions automatically renew at the end of each billing period at the then-current rates unless either party terminates in accordance with Section 16.

4.5 Plan Limits and Overages. Each plan includes a stated allowance for tracked conversions, page views, websites, and users. SourceLoop will not stop tracking when you exceed your allowance; we will notify you and may upgrade your plan to a higher tier if usage remains above the cap for two consecutive billing periods.

4.6 Taxes. You are responsible for all sales, use, VAT, GST, withholding, and similar taxes, excluding taxes on SourceLoop's net income.

4.7 Disputed Charges. Notify us within thirty (30) days of any disputed charge or you waive your right to dispute.

5. Description of the Service

5.1 SourceLoop provides a marketing attribution and analytics platform that:

1. collects page-view, session, and conversion events from properties you control via a JavaScript snippet, server-side endpoints, and integrations;
2. attributes those events to acquisition sources, channels, campaigns, content, and search terms;
3. builds funnels, dashboards, and reports from the resulting data;
4. syncs lead, contact, and customer records to your customer relationship management ("CRM") and other downstream systems; and
5. pushes offline conversions and lead-quality signals back to advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).

5.2 Specific features available depend on your plan. SourceLoop reserves the right to modify, add, or discontinue features, provided that any material reduction in core functionality during a paid term will entitle you to a pro-rata refund of prepaid fees for the affected period.

6. Customer Data and End User Data

6.1 Ownership. As between you and SourceLoop, you retain all right, title, and interest in Customer Data and End User Data collected through your tracked properties.

6.2 License to SourceLoop. You grant SourceLoop a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and use Customer Data and End User Data solely as necessary to (a) provide and improve the Service, (b) generate aggregated, de-identified statistics that cannot reasonably be used to identify any End User or Customer, (c) prevent fraud and abuse, and (d) comply with law.

6.3 Roles Under Data Protection Law. With respect to End User Data, Customer is the "controller" or "business" and SourceLoop is the "processor" or "service provider" as those terms are defined under the EU General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA), as amended. Our processing of End User Data on your behalf is governed by our Data Processing Addendum at sourceloop.ai/dpa, which is incorporated into these Terms.

6.4 Customer Obligations. You represent and warrant that:

1. you have all rights and lawful basis to collect, transmit, and process End User Data through the Service, including providing all required notices and obtaining all required consents from End Users;
2. you will display a clear and accurate privacy notice and, where required, a cookie consent banner that meets the standards of GDPR, the ePrivacy Directive, the UK Data Protection Act, the CCPA, and any other applicable law in the jurisdictions in which your End Users reside;
3. you will honor End User rights to access, correct, delete, and port their data, and you will use the Service's controls to action these requests within statutory deadlines; and
4. you will not transmit Sensitive Personal Information to the Service, including without limitation government-issued identifiers, full payment card numbers, biometric data, health information, precise geolocation, or data revealing race, ethnicity, religion, sexual orientation, or political views.

6.5 End User Data Retention. SourceLoop retains End User Data for the duration of your Subscription plus a thirty (30) day grace period after termination, unless a longer or shorter retention is configured in your Account or required by law.

6.6 Data Export. You may export Customer Data and End User Data through the Service's export tools or our API at any time during your Subscription. Upon termination, you have thirty (30) days to export your data, after which SourceLoop will delete or anonymize it within ninety (90) days.

7. Cookies, Local Storage, and Tracking Technologies

7.1 The Service uses Tracking Technologies to operate. Specifically, the SourceLoop tracking snippet may set:

1. First-party cookies on your domain to store a visitor identifier, session identifier, attribution touchpoints (UTM parameters, referrer, landing page), and consent state. These cookies persist for up to thirteen (13) months unless you configure a shorter lifetime or the End User clears them;
2. Local Storage and Session Storage entries on the End User's browser to store the same identifiers and additional event data when cookies are unavailable, blocked, or shorter-lived than required for accurate attribution; and
3. Server-side identifiers generated and stored on SourceLoop systems and tied to events received via our API or server-side endpoints.

7.2 No Third-Party Cookies. SourceLoop does not set third-party cookies in End User browsers, does not engage in cross-site tracking outside your tracked properties, and does not sell or rent End User Data.

7.3 Consent Mode. The Service supports a consent-aware mode that respects signals from common consent management platforms ("CMPs"). When the End User has not provided consent for analytics or marketing cookies, the snippet will collect only minimal, aggregated, non-identifying data to the extent permitted by applicable law. You are responsible for configuring consent integration correctly.

7.4 Customer Disclosure. You must disclose your use of the Service in your privacy notice and, where required, your cookie policy, including: (a) that SourceLoop is your processor, (b) the categories of data collected, (c) the cookie and local-storage names and lifetimes, and (d) a link to SourceLoop's privacy policy at sourceloop.ai/privacy.

8. Third-Party Services and Integrations

8.1 The Service interoperates with third-party services such as Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Pipedrive, Stripe, and others (each, a "Third-Party Service"). Use of a Third-Party Service is governed by that provider's own terms and privacy policy.

8.2 OAuth Authorization. When you connect a Third-Party Service via OAuth, you authorize SourceLoop to access, read, and write to that service on your behalf within the scopes you grant. You may revoke access at any time through that service's authorization settings or through the SourceLoop dashboard.

8.3 Disclaimer. SourceLoop is not responsible for the availability, accuracy, or behavior of Third-Party Services. Where a Third-Party Service changes its API, deprecates a feature, or revokes access, the corresponding functionality of the Service may be affected, and SourceLoop's obligations to you will be reduced accordingly.

9. Google Ads, Google API Services, and Other Google Integrations

9.1 SourceLoop's integration with Google Ads, Google Analytics, Google Tag Manager, and other Google services makes use of Google APIs and is subject to the Google API Services User Data Policy, including the Limited Use requirements.

9.2 Limited Use Disclosure. SourceLoop's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

1. data obtained from Google APIs is used only to provide or improve user-facing features of the Service that are prominent in the user-facing experience;
2. data obtained from Google APIs is not transferred to third parties except (i) as necessary to provide or improve user-facing features of the Service, (ii) to comply with applicable law, or (iii) as part of a merger, acquisition, or sale of assets, and only with the user's explicit consent;
3. data obtained from Google APIs is not used or transferred for serving advertising, including retargeting, personalized advertising, or interest-based advertising; and
4. data obtained from Google APIs is not used to determine credit-worthiness or for lending purposes, and humans do not read this data unless (i) we have obtained the user's affirmative agreement, (ii) it is necessary for security purposes, (iii) it is necessary to comply with applicable law, or (iv) the data has been aggregated and is used for internal operations.

9.3 Google Ads API. SourceLoop's use of the Google Ads API is governed by, and we commit to comply with, the Google Ads API Terms of Service and the Required Minimum Functionality requirements applicable to attribution and offline-conversion partners. We do not store Google Ads API data longer than necessary, and we do not use it for any purpose other than the features expressly authorized by you.

9.4 Offline Conversion Sync. When you enable offline conversion sync, SourceLoop will transmit conversion events to Google Ads on your behalf using the Google Click Identifier (GCLID), Wbraid, Gbraid, or hashed user identifiers as applicable. You represent that you have a lawful basis to share this data with Google Ads and that End Users have been informed of and, where required, consented to such sharing.

9.5 Revocation. You can revoke SourceLoop's access to your Google account at any time via your Google Account permissions page. Revocation will disable any features that depend on the affected Google API.

10. Acceptable Use

10.1 You agree not to, and not to permit any third party to:

1. use the Service to violate any applicable law, regulation, or third-party right;
2. install the SourceLoop snippet on a property you do not own or control, or on a property that contains content prohibited under Section 10.2;
3. reverse-engineer, decompile, disassemble, or attempt to derive source code from the Service, except to the extent expressly permitted by law;
4. probe, scan, or test the vulnerability of the Service, or breach any security or authentication measures;
5. use the Service to send unsolicited commercial communications;
6. submit malicious code, viruses, or other harmful components to the Service;
7. impersonate any person or entity, or misrepresent your affiliation;
8. use the Service to compete with SourceLoop or build a competing product; or
9. resell, sublicense, or otherwise commercially exploit the Service except as expressly permitted in a written reseller or partner agreement signed by SourceLoop.

10.2 Prohibited Content. You may not use the Service to track or attribute traffic to properties that contain or promote: child sexual abuse material; non-consensual intimate imagery; material that incites violence; unlicensed sale of regulated products; deceptive or fraudulent schemes; intellectual-property infringement; or any content that violates the rights of others.

10.3 Suspension. SourceLoop may suspend the Service or your Account immediately upon notice for violation of this Section 10.

11. Intellectual Property

11.1 SourceLoop and its licensors retain all right, title, and interest in and to the Service, including the software, snippets, dashboards, documentation, and any modifications or derivatives. Subject to your compliance with these Terms, SourceLoop grants you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Service during your Subscription.

11.2 Feedback. If you provide feedback, suggestions, or ideas about the Service, you grant SourceLoop a perpetual, irrevocable, royalty-free license to use them without restriction.

11.3 Trademarks. "SourceLoop" and the SourceLoop logo are trademarks of SourceLoop, Inc. You may not use them without prior written consent except to factually identify SourceLoop as your service provider.

12. Confidentiality

12.1 "Confidential Information" means any non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would understand to be confidential. Customer Data is your Confidential Information; the Service's non-public features, performance, and roadmap are SourceLoop's Confidential Information.

12.2 Each party will (a) use the other's Confidential Information only to perform under these Terms, (b) protect it with at least the care it uses for its own confidential information of similar importance (no less than reasonable care), and (c) disclose it only to employees, contractors, and agents who have a need to know and are bound by similar confidentiality obligations.

12.3 Confidentiality obligations do not apply to information that is or becomes publicly known through no fault of the receiving party, was already known to the receiving party without restriction, is independently developed without use of the disclosing party's Confidential Information, or is rightfully received from a third party without restriction.

13. Security

13.1 SourceLoop maintains administrative, physical, and technical safeguards designed to protect Customer Data and End User Data, including encryption in transit (TLS 1.2+) and at rest, role-based access controls, audit logging, vulnerability management, and annual third-party security testing.

13.2 SourceLoop will notify you without undue delay, and in any event within seventy-two (72) hours, of any confirmed unauthorized access to or disclosure of Customer Data or End User Data.

13.3 You are responsible for security on your side, including securing the credentials and OAuth tokens for your integrations and the devices used to access the Service.

14. Service Availability

14.1 SourceLoop targets 99.9% monthly uptime for the dashboard and the data-collection endpoints. Scheduled maintenance, force majeure events, and unavailability caused by Customer or Third-Party Service failures are excluded.

14.2 Service credits, if any, are described in your order form or our published service-level commitments and are your sole remedy for unavailability.

15. Modifications to the Service and to These Terms

15.1 SourceLoop may modify the Service at any time. We will provide reasonable notice (typically thirty (30) days) before any change that materially reduces core functionality during a paid term.

15.2 SourceLoop may modify these Terms by posting an updated version with a new "Last updated" date. Material changes will be communicated by email to your Account contact at least thirty (30) days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

16. Term and Termination

16.1 These Terms commence when you first accept them and continue until terminated.

16.2 Termination for Convenience. Either party may terminate by canceling the Subscription at the end of the then-current billing period. Cancellation must be done from within your Account.

16.3 Termination for Cause. Either party may terminate immediately if the other party (a) materially breaches these Terms and fails to cure within thirty (30) days of written notice, (b) becomes insolvent, makes a general assignment for the benefit of creditors, or has a receiver appointed, or (c) violates Section 10 (Acceptable Use).

16.4 Effect of Termination. Upon termination: (i) your right to use the Service ends immediately; (ii) prepaid fees for unused periods are not refundable except as required by law or expressly stated in your order form; (iii) you have thirty (30) days to export Customer Data and End User Data; and (iv) SourceLoop will delete or anonymize your data as described in Section 6.6. Sections 4.7, 6, 7, 11, 12, 13, 17, 18, 19, 20, 21, and 22 survive termination.

17. Indemnification

17.1 By Customer. You will defend, indemnify, and hold SourceLoop harmless from any third-party claim, loss, damage, fine, or expense (including reasonable attorneys' fees) arising out of or related to (a) Customer Data, End User Data, or your tracked properties, (b) your breach of Section 6.4 (Customer Obligations) or Section 10 (Acceptable Use), or (c) any allegation that data you provided infringes or misappropriates a third party's rights.

17.2 By SourceLoop. SourceLoop will defend, indemnify, and hold you harmless from any third-party claim that the Service, when used in accordance with these Terms, infringes a U.S. patent, copyright, or trade secret of a third party. SourceLoop's indemnification obligation does not apply to claims arising from (a) modifications to the Service not made by SourceLoop, (b) combination of the Service with other products or services not provided by SourceLoop, or (c) Customer Data or End User Data.

17.3 Procedure. The indemnified party must (a) promptly notify the indemnifying party in writing of the claim, (b) give the indemnifying party sole control of the defense and settlement (provided that the indemnifying party may not settle a claim that imposes liability on the indemnified party without consent), and (c) provide reasonable cooperation at the indemnifying party's expense.

18. Disclaimers

18.1 EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT ANY WARRANTY OF ANY KIND. SOURCELOOP DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

18.2 SOURCELOOP DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FULLY ACCURATE. ATTRIBUTION IS A PROBABILISTIC ACTIVITY AND DEPENDS ON BROWSER, NETWORK, AND THIRD-PARTY BEHAVIOR; SOURCELOOP DOES NOT GUARANTEE THE COMPLETENESS OR ACCURACY OF ANY INDIVIDUAL ATTRIBUTION DECISION OR REPORT.

19. Limitation of Liability

19.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, REVENUE, GOODWILL, OR DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

19.2 EACH PARTY'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS WILL NOT EXCEED THE FEES PAID OR PAYABLE BY CUSTOMER TO SOURCELOOP IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

19.3 The limitations in this Section 19 do not apply to (a) Customer's payment obligations, (b) either party's indemnification obligations under Section 17, (c) Customer's breach of Section 10 (Acceptable Use) or Section 11 (Intellectual Property), or (d) liability that cannot be excluded under applicable law.

20. Governing Law and Dispute Resolution

20.1 These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws principles.

20.2 The parties will attempt to resolve any dispute through good-faith negotiation for at least thirty (30) days. If unresolved, disputes will be finally resolved by binding arbitration under the Rules of Arbitration of the American Arbitration Association ("AAA"), held in Wilmington, Delaware, before a single arbitrator. Each party may seek injunctive relief in any court of competent jurisdiction for actual or threatened infringement of intellectual property or breach of confidentiality.

20.3 Class Action Waiver. To the maximum extent permitted by law, the parties waive any right to bring claims as a class, collective, or representative action.

21. Force Majeure

Neither party will be liable for delays or failures in performance caused by events beyond its reasonable control, including natural disasters, acts of war or terrorism, civil disturbance, government action, internet or power outages, or third-party service failures, provided that the affected party promptly notifies the other and uses commercially reasonable efforts to resume performance.

22. General

22.1 Entire Agreement. These Terms, together with the DPA, any order form, and any policies referenced herein, constitute the entire agreement between the parties.

22.2 Severability. If any provision is held unenforceable, the remaining provisions will remain in effect.

22.3 Assignment. You may not assign these Terms without SourceLoop's prior written consent. SourceLoop may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of substantially all of its assets.

22.4 No Waiver. A failure to enforce any right is not a waiver of that right.

22.5 No Third-Party Beneficiaries. These Terms do not create any third-party beneficiary rights.

22.6 Independent Contractors. The parties are independent contractors. Nothing here creates a partnership, joint venture, agency, or employment relationship.

22.7 Notices. Notices to SourceLoop must be sent to [email protected]. Notices to Customer will be sent to the email address on the Account.

22.8 Export Controls. You will not use the Service in violation of U.S. or other applicable export-control laws, and will not allow access from countries subject to U.S. embargo.

22.9 U.S. Government Customers. The Service is "commercial computer software" and "commercial computer software documentation" as defined in 48 C.F.R. § 12.212 and § 227.7202.

23. Contact

Questions about these Terms can be sent to [email protected].