Bookings by source
Attribution for travel brands
See which marketing actually fills your bookings
Marketing attribution built for travel brands. Trip planning runs long, so SourceLoop ties every booking, call, and inquiry to the channel that drove it across multi-touch journeys, attributes booking revenue back to source, and feeds value-based bidding so platforms chase high-value trips.
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Used by 750+ marketing teams, agencies, and SaaS companies
Built for travel
Every booking, call, and inquiry tied to the channel that earned it
See booking revenue and booking rate by channel, and capture conversions from web forms, phone, your booking engine, and live chat, all on one first-party dataset built for long trip-planning journeys.
Booking rate by source
Which channels send travelers who book, not just browse.
Booking sources
Form, phone, booking engine, and chat, every booking attributed.
Channel attribution
Know your true cost per booking, by channel
Multi-touch attribution on one first-party dataset. See which campaigns, keywords, and metasearch listings drive bookings and booking revenue, instead of guessing from a last click.
- UTM, GCLID, and keyword on every booking
- Cost per booking and ROAS, by channel
Bookings by channel · Last 30 days
Bookings| Channel | Spend | Bookings | ROAS |
|---|---|---|---|
 Google | $24K | 612 | 7.6x |
 Meta | $19K | 438 | 6.7x |
 TikTok | $11K | 196 | 4.9x |
 Metasearch | $8.2K | 174 | 5.4x |
 Email | $1.4K | 148 | 28x |
Traveler journey
The full path from inspiration to booked trip
Trip planning takes weeks. See every touch a traveler makes, from the first inspiration ad to the booking, with first touch, last touch, and everything between stitched into one timeline.
- Multi-touch journeys over long windows
- First and last touch on every booking
M
Maya R. · Trip inquiry
First seen 23 days ago
First touch
Instagram · Meta ·
iceland_inspo
Instagram · Meta ·
iceland_inspo Journey to booking
Instagram ad click 23d ago
Read /iceland-itineraries 16d ago
Searched trip dates 4d ago
Booked Iceland trip $4,200 just now
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Bookings
Every booking attributed
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Multi-touch
Across long booking windows
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30+
Ad & CRM integrations
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Phone + form
And booking engine, attributed
Bookings dashboard
Bookings and revenue, live by source
Watch bookings and revenue roll in by channel in real time. See which sources send travelers who book high-value trips versus window shoppers, all on pre-built dashboards, no GA4 setup or BigQuery joins.
- Real-time, full-fidelity, never sampled
- Bookings and revenue rolled up to source
Bookings by source Live
Bookings 1,284 +22%
Revenue $1.8M +19%
Trend
By source Google 612 Meta 438 TikTok 196 Metasearch 174 Email 148
Google 612 Meta 438 TikTok 196 Metasearch 174 Email 148 Booking funnel
See where travelers drop off before they book
Track the path from first visit to searched dates, inquiry, and booked trip. Slice by source so you see which channel sends travelers that actually book, and where to put more spend.
- Build any booking funnel in clicks, no SQL
- Source breakdown for every step
Booking funnel · Last 30 days
Conversion sync
Feed bookings back for value-based bidding
Forward bookings and their revenue to Google Ads, Meta, and more as server-side conversions so value-based bidding optimizes toward travelers who book high-value trips, not the cheapest clicks.
- Real-time, server-side via Conversions API
- Booking revenue sent as the conversion value
Booking conversions pushed
Google Ads 612 Live Meta CAPI 438 Live TikTok Ads 196 Live 
LinkedIn 61 Live FAQ
Travel attribution questions
Can you attribute bookings across a long trip-planning window?
Yes. Travel journeys often run for weeks, from first inspiration to booked trip. SourceLoop captures the source, UTM, GCLID, and keyword on a traveler's first visit and keeps the full multi-touch path through every return visit, so a booking weeks later still ties back to the channel that started it.
Do you track phone bookings?
Yes. Many high-value trips are booked over the phone. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed booking, matched to the caller's web journey so you see the exact ad, search, or campaign behind it.
Which booking sources can you cover?
Web forms, phone, your booking engine, and live chat all flow into one first-party dataset. Whether a traveler submits an inquiry, calls in, completes a booking online, or chats with an agent, each conversion is attributed to its true source.
Can I optimize ads for high-value trips, not just any booking?
Yes. Attribute booking revenue back to channel and forward those values to Google Ads, Meta, and more as server-side conversions. Value-based bidding then optimizes toward travelers who book high-value trips, instead of the cheapest clicks.
Does this still work with cookieless browsers and iOS?
Yes. SourceLoop uses first-party tracking and server-side conversions, so attribution holds up on Safari, iOS, and cookieless browsers where pixel-only setups lose the journey.
Can I compare seasonal campaigns over different windows?
Yes. Slice bookings, revenue, and cost per booking by channel over any date range, so you can measure a summer push against a winter-getaway campaign and see which channels actually fill the calendar.
