Without SourceLoop
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Kayden Floyd
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Journey
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About
Attribution shouldn't cost more than your ad budget
We're building SourceLoop so every marketing team can see where every signup, sale, and customer comes from, what converts, and why. Without enterprise contracts, six-month rollouts, or three full-time analysts.
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750+
Marketing teams, agencies & brands
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1.8B
Page views processed per quarter
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4M+
Conversions attributed to source
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$180M
Customer revenue tied to channel
Why we built it
Attribution today is broken at both ends
On one side, big attribution platforms charge $50k to $200k a year, take a quarter to roll out, and hand you a black box that engineering can't audit. Most marketing teams can't justify the spend, and the ones who can spend the next six months waiting for a dashboard.
On the other side, free analytics tools track anonymous page views. Form and checkout trackers stop at the conversion. Neither follows the visitor through to closed revenue, neither pushes that revenue back to the ad platforms, and neither gives marketers a single source of truth.
So most teams sit somewhere in the middle: spreadsheets, Looker dashboards stitched together by ops, and a quiet acceptance that nobody really knows which ads are working. We're building SourceLoop because that gap shouldn't exist, and because the tooling to close it doesn't need to cost six figures.
What we believe
Four principles that shape every decision we make
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Track everything, hide nothing
Every conversion should be traceable to its first touch, last touch, and every step in between. No black-box attribution, no proprietary scoring you can't audit.
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Marketers should own attribution
Not engineering. Not data ops. Not a $200k consultant. The team running the campaigns should be the team that sees how they perform.
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Pricing should match the value
Tracking 5,000 conversions a month shouldn't cost what an enterprise CRM costs. We price for the volume you actually have.
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Setup measured in hours, not months
One snippet, one CRM or store connection, point your forms and checkout at us. Most teams are tracking attribution before lunch.
Team
Built by people who've lived the spreadsheet life
SourceLoop is a small, focused team of marketers, engineers, and designers who've spent years building, scaling, and reporting on paid acquisition. We've sat in the rooms where the CMO asks "how much of last quarter's pipeline came from SEO, and how much of that closed after a Google Ads retarget" and watched the silence that follows.
We're building the tool we wished we'd had: one snippet, every signup and sale attributed, every conversion synced, every dollar tied back to a campaign. No reporting layer that takes six months to deploy.
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