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Journey
No touchpoints captured
Lead source attribution for healthcare
Lead Source & Marketing Attribution Software for Healthcare
Most patients still pick up the phone. See which campaigns actually drive calls, bookings, and inquiries, with first-party tracking that keeps your data on your own domain. Tie every patient touchpoint back to its source.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Channel attribution
Know which campaigns bring in patients
Multi-touch attribution on a single first-party dataset. Switch between first-touch, last-touch, and multi-touch models to see which ad, search, and campaign drove each patient inquiry, instead of crediting whatever they typed last.
- UTM, GCLID, and keyword on every inquiry
- Cost per booked patient, by campaign
Call tracking
Attribute the calls that book appointments
Patients call. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's web journey, with the recording attached for your front desk.
- CallRail, CallTrackingMetrics, and Invoca
- Source and campaign on every call
A
(415) 555-0142 · New patient call
3m 48s · recording attached
First touch 
Google · CPC ·
brand_search
Journey before the call
Google Ads click 2d ago
Visited /services 2d ago
Called to book just now
Patient journey
See the full path to every booking
Open a patient record and see every visit, page, form, and call in one timeline, with the source on each touch. Privacy-conscious by design: data stays first-party and is never shared across SourceLoop customers.
- Every touch stitched to one record
- First-party data, never shared
Conversion sync
Send booked patients back to your ads
Forward booked and qualified inquiries to Google Ads and Meta as server-side offline conversions so your campaigns optimize toward patients who actually book, not just clicks.
- Real-time, server-side via Conversions API
- No GTM, no DIY CAPI endpoint to babysit
Connected ad accounts
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Calls & forms
Every patient inquiry attributed
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First-party
Privacy-conscious by design
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30+
Ad & CRM integrations
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5 min
From snippet to first report
FAQ
Healthcare attribution questions
How do you attribute patients who call to book?
Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead next to your form and chat inquiries. SourceLoop matches the call to the caller's web session, so the phone booking carries the same source and campaign as an online form. Calls from offline sources still record, tagged as Direct.
Is SourceLoop HIPAA compliant?
SourceLoop tracks marketing touchpoints, the ads, pages, and campaigns that bring someone to your site, not medical records or clinical data. All tracking data stays first-party on your domain and is never sold or shared across customers. If your use case involves protected health information or you need a Business Associate Agreement, talk to our team before you start so we can scope it with you.
Which campaigns actually drive patient inquiries?
SourceLoop captures UTM parameters, GCLID, and the keyword on the first visit and keeps them through the session, so each inquiry shows the exact ad and campaign that produced it. You can report cost per booked patient by channel, not just cost per click.
Does this work for multi-location practices?
Yes. Track each location's site, numbers, and campaigns in one place, and compare which channels perform per location. Calls to each location's tracking number are attributed independently.
Do we need to change our booking tool or EHR?
No. SourceLoop runs from one snippet on your website plus your call tracking connection. It works alongside your existing booking forms, scheduling tools, and phone system without changing them.
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