Lead source attribution for real estate

Lead Source & Marketing Attribution Software for Real Estate

Agents, teams, and brokerages get leads from listings, portals, ads, and the phone. SourceLoop ties every buyer and seller lead back to the channel that drove it, by call, form, and chat, and connects it through to closed deals.

Free 7-day trial. No credit card required.

SourceLoop dashboard showing real estate buyer and seller leads attributed by channel

Used by 750+ marketing teams, agencies, and SaaS companies

Channel attribution

See which channels drive buyer and seller leads

Multi-touch attribution on one first-party dataset. Compare portals, paid search, social, and listings on equal footing, and credit the channels that drive real inquiries.

UTM, GCLID, and keyword on every lead
Cost per closed deal, by channel

Learn more about attribution

SourceLoop channel attribution view showing real estate leads by source

Call tracking

Attribute the calls on every listing

Buyers and sellers call. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's journey, recording attached.

CallRail, CallTrackingMetrics, and Invoca
Source and campaign on every call

Learn more about call tracking

(415) 555-0142 · Listing call

3m 22s · recording attached

First touch

Google · CPC · brand_search

Journey before the call

Facebook Ads click 2d ago

Viewed a listing 1d ago

Called about the listing just now

Lead journey

Follow every buyer and seller touch

Open a lead and see every listing viewed, page, form, and call with the source on each touch, so you know which channels send serious buyers and motivated sellers.

Every touch stitched to one lead
Buyer or seller intent on every record

Learn more about Contacts Hub

SourceLoop contact panel showing a real estate lead journey

Conversion sync

Push closed deals back to your ads

Forward qualified and closed leads to Google Ads, Meta, and LinkedIn as server-side offline conversions so bidding optimizes toward deals, not clicks.

Real-time, server-side via Conversions API
No GTM, no DIY CAPI endpoint to babysit

Learn more about conversion sync

Connected ad accounts

Google Ads Last sync 8s ago 2,140 Live

Meta CAPI Last sync 12s ago 1,820 Live

LinkedIn CAPI Last sync 22s ago 624 Live

Buyer & seller

Every lead attributed
Listing calls

Tied to the channel that drove them
30+

Ad & CRM integrations
5 min

From snippet to first report

FAQ

Real estate attribution questions

How do you attribute leads from portals and listings?

SourceLoop captures the source on the first visit and keeps it through the session, so a lead that arrives from a portal, a paid ad, or a listing link carries that source on the form, chat, or call it later submits. Compare every channel on the same dataset.

Can I attribute calls about a listing?

Yes. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's web session, so a call about a listing carries the same source and campaign as an online inquiry. Offline calls still record, tagged as Direct.

Can I separate buyer leads from seller leads?

Yes. Tag and segment leads by the page and campaign that drove them, so buyer and seller funnels report separately and you can see which channels feed each side.

Does it sync to my CRM?

Yes. Push attributed leads and their full journey to HubSpot, Salesforce, or Pipedrive so agents see the source and history on every record.

Can I push closed deals back to my ad platforms?

Yes. Forward qualified and closed leads to Google Ads, Meta, and LinkedIn as server-side offline conversions so smart bidding optimizes toward deals that close, not raw clicks.