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Website analytics
Website analytics software that ties traffic to revenue
Privacy-first, first-party website analytics with built-in lead and revenue attribution. A Google Analytics alternative that connects every visitor to a source, lead, and customer.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
What you get
Analytics that go all the way from page view to closed revenue
Replace GA4 plus a stitch of pixels and tag managers with one first-party tool.
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First-party and GDPR-friendly by default
Every visitor identifier, page view, and conversion event lives in a first-party cookie or local-storage entry on your own domain. No third-party scripts, no cross-site profiling, no consent banner gymnastics.
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Tied to leads and revenue, not just page views
Most analytics tools stop at the visit. SourceLoop connects every page view to a lead, every lead to a deal, and every deal to revenue, so the same dashboard answers "how much traffic" and "how much pipeline".
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Real-time, full-fidelity, no sampling
GA4 samples high-traffic accounts and silently truncates reports. SourceLoop processes every event in real time and never samples, so the numbers tie out to your CRM and ad spend.
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Built for marketers, not data engineers
No custom dimensions, no event-config gauntlets, no BigQuery joins. Sources, pages, conversions, and revenue all show up in pre-built reports the moment you install the snippet.
Pre-built reports
Six reports your team will actually use, ready out of the box
No custom event setup, no dashboard building. Open the app and the reports your team needs are already there.
- 12,840 24%Visits, last 30 daysApr 1 Apr 30
Traffic overview
Visits, sessions, and unique visitors over time, with week-over-week and month-over-month deltas.
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Traffic channels
Visits, conversions, and revenue by source, medium, and campaign. Group by paid, organic, social, email, or your own bucket.
- /pricing 8,420/blog/utm-guide 5,210/features/marketing-attribution 3,140/blog/google-ads-attribution 1,820/features/funnels 1,180
Top pages
Which pages, posts, and landing experiences pull traffic, and which ones convert visitors into pipeline.
- Demo booked 47 / 50Trial signup 184 / 250Pricing visit → CTA 62% CRAnnual revenue $184K / 250K
Conversion goals
Define goals for forms, sign-ups, demos, and revenue events. Track progress against monthly and quarterly targets.
- DevicesDesktop64% Mobile32% Tablet4%Top countriesUnited States 42%United Kingdom 18%India 11%Germany 7%
Devices & locations
Device, browser, and country breakdown for every visit, conversion, and customer in your funnel.
- Form submittedDemo bookedPayment receivedCTA clicked
Conversion tracking
Form fills, button clicks, demo bookings, and payment events captured automatically and tied to source.
How it works
Three steps from snippet to website analytics with revenue
One script tag, no event configuration, no schema redesign.
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<script src="https://cdn.sourceloop.ai/sl.js" defer></script>
01Install the snippet
Drop one script tag in your <head>. Five minutes, no engineer required.
- /
Top pages
- /pricing 8,420
- /blog/utm-guide 5,210
- /features/... 3,140
02We track every visit and event
Page views, sessions, click events, conversions, and revenue events captured with full first-party fidelity.
- $
Last 30 days
- Google Ads $48.2K
- LinkedIn $32.4K
- Organic $19.8K
03Traffic, behavior, and revenue in one place
Sources, pages, funnels, conversions, and revenue, all in pre-built dashboards.
FAQ
Website analytics, FAQ
What is website analytics software?
Website analytics software measures how people find, navigate, and convert on your website. It typically tracks visits, sources, page performance, and conversion events. SourceLoop is website analytics built around a first-party dataset that also ties every visit to a lead, deal, and dollar of revenue, so the same tool answers traffic questions and pipeline questions.
How is SourceLoop different from Google Analytics (GA4)?
GA4 is a free generalist analytics tool. It samples high-traffic accounts, truncates reports, breaks attribution at the 90-day mark, and stores data Google's way. SourceLoop is a marketing analytics tool: full-fidelity (no sampling), persistent attribution beyond 90 days, conversion and revenue events from forms, chat, meetings, payments, and a first-party data model that ties every visit to a person, lead, and customer.
How is SourceLoop different from Plausible, Fathom, or Simple Analytics?
Privacy-friendly analytics tools like Plausible, Fathom, and Simple Analytics give you clean visitor counts but stop at page views. They don't tie traffic to leads, deals, or revenue, and they don't run multi-touch attribution. SourceLoop ships the same privacy-first, first-party model and adds the marketing-and-revenue layer they leave out.
Is SourceLoop cookieless?
SourceLoop uses first-party cookies and local storage on your domain only. No third-party cookies, no cross-site tracking. When a visitor declines analytics consent through your CMP, we fall back to a cookieless aggregated mode that still gives you traffic and source counts in line with GDPR and the ePrivacy Directive.
Can I track conversions and revenue, not just pageviews?
Yes. Form fills, chat opens, demo bookings, and payment events all flow into the same analytics layer alongside page views, so you can build reports like 'visits to /pricing that converted into signups by source' without a custom data team.
Will it slow down my site or affect Core Web Vitals?
The snippet is under 8 KB gzipped, loads asynchronously, and runs after page load. Zero impact on LCP, FID, INP, or CLS.
Can I export the raw data to a warehouse?
Yes. Every event can be exported to BigQuery, Snowflake, Postgres, or your warehouse of choice via our API or scheduled S3 export, with a stable schema that doesn't break when we ship features.
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