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Kayden Floyd
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Journey
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Lead source attribution for home services
Lead Source & Marketing Attribution Software for Home Services
For HVAC, plumbing, roofing, and home services, the phone is the lead. SourceLoop shows you exactly which ad, search, or campaign made it ring, and ties every call, form, and booked job back to the source that earned it.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Channel attribution
Know which ads make the phone ring
Multi-touch attribution on one first-party dataset. See which campaigns, keywords, and Local Services Ads drive calls and booked jobs, instead of guessing from a last click.
- UTM, GCLID, and keyword on every job
- Cost per booked job, by channel
Call tracking
Every call tied to the ad that drove it
Most home-services leads call. Connect CallRail, CallTrackingMetrics, or Invoca and every inbound call becomes an attributed lead, matched to the caller's web journey, recording attached.
- CallRail, CallTrackingMetrics, and Invoca
- Source and campaign on every call
A
(415) 555-0142 · Service call
2m 51s · recording attached
First touch 
Google · CPC ·
brand_search
Journey before the call
Google Ads click 1d ago
Visited /emergency-repair 1d ago
Called the dispatch line just now
Job journey
See the path to every booked job
Open a lead and see every visit, page, form, and call with the source on each touch, so you know which channels send ready-to-book customers versus tire-kickers.
- Every touch stitched to one customer
- Source and area on every job
Conversion sync
Send booked jobs back to your ads
Forward booked and won jobs to Google Ads and Meta as server-side offline conversions so smart bidding chases real jobs, not the cheapest clicks.
- Real-time, server-side via Conversions API
- No GTM, no DIY CAPI endpoint to babysit
Connected ad accounts
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Calls & forms
Every job lead attributed
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Phone-first
Calls tied to the ad that rang
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30+
Ad & CRM integrations
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5 min
From snippet to first report
FAQ
Home services attribution questions
Which ad actually made the phone ring?
SourceLoop captures the source, UTM, GCLID, and keyword on a visitor's first page view and keeps them through the session. When that visitor calls a CallRail, CallTrackingMetrics, or Invoca tracking number, the call is matched to their session, so you see the exact ad and campaign that made the phone ring.
Does this work with Google Local Services Ads and Google Ads?
Yes. SourceLoop captures GCLID and campaign data from Google Ads and ties calls and form leads back to the campaign and keyword. You can then push booked jobs back as offline conversions so bidding optimizes toward real work.
Can I track multiple locations or a franchise?
Yes. Track each location's site, tracking numbers, and campaigns together and compare performance per location, with each number attributed independently.
What about calls from a yard sign or truck wrap?
Those still record as leads. With no web session behind them there's no journey to attach, so they show as Direct, while calls that started on your site carry full source and campaign detail.
Can I push booked jobs back to my ad platforms?
Yes. Forward booked and won jobs to Google Ads and Meta as server-side offline conversions so smart bidding optimizes toward jobs that close, not the cheapest clicks.
Paid Social
