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Funnels
Conversion funnel analytics from first visit to closed revenue
Build multi-step funnels in clicks. See exactly where leads drop off, which sources convert best at every stage, and how funnel performance ties back to closed pipeline.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
What you get
Funnel analytics built for marketers, not data engineers
Drag, drop, slice. No SQL, no warehouse rebuild, no waiting on data ops.
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Build funnels in clicks, not SQL
Drag-and-drop funnel builder. Pick any sequence of page views, clicks, form fills, or custom events as steps. No analytics engineer, no warehouse query.
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See drop-off at every step
Exact conversion percentages between every stage. Spot the moment leads drop, the page that loses them, and the channel they came from when they did.
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Source breakdown, per step
Slice every step by source, campaign, or content. Find out which channel converts best at the top of the funnel and which one closes at the bottom.
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Compare funnels and cohorts
Run any two funnels side-by-side. Compare cohorts by signup month, plan tier, source, or any custom dimension to spot patterns that don't show up in averages.
Conversion funnel · Last 7 days
Compare
Current vs previous day
Current vs previous week
Current vs previous month
Custom range
Breakdown
Source
Channel
Campaign
Location
Country
Device
Browser
Insights at a glance
Compare and break down every step
Compare any funnel against the previous day, week, month, or a custom range. Break down every step by source, channel, country, device, or any custom dimension. Analysis that takes a data analyst a week ships in two clicks.
- Compare any range, side-by-side
- Break down by source, channel, country, or device
Create conversion funnel
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Funnel name Demo booked funnel
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Audience Visitor · User · Account
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Funnel steps Visit → Pricing → Form → Signup
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Step order Sequential
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Funnel window 7 days
Build any funnel
Pick the audience, steps, order, and window
Audience by visitor, user, or account. Steps from any page view, click, form fill, or custom event. Order strict or any-sequence. Window from one day to ninety. Reuse, duplicate, or lock funnels for the team.
- Visitor, user, or account-level audiences
- Sequential or any-order step matching
How it works
Three steps from raw events to a working funnel
Snippet, drag, read. No analytics engineer required.
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<script src="https://cdn.sourceloop.ai/sl.js" defer></script>
01Install the snippet
Page views, clicks, form fills, and custom events captured automatically.
- Visit 12,840 · 100%Pricing view 6,920 · 54%Form view 3,580 · 28%Signup 1,810 · 14%02
Pick your steps
Drag any sequence of pages, clicks, or events into the builder. Reorder and filter.
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Drop-off insights
- Best source LinkedIn / 21%
- Worst source Direct / 6%
- Drop-off rate 49%
03Read drop-off and act
See drop-off at every step, broken down by source. Export, or sync stage status to your CRM.
FAQ
Conversion funnels, FAQ
What is conversion funnel software?
Conversion funnel software lets you define a sequence of steps a visitor takes (for example, visit → pricing → form → signup → paid) and shows the percentage that makes it through each stage. SourceLoop ties every step back to the visitor's source, so you can see not just where leads drop off, but which channel sent the leads who did.
How is this different from a Google Analytics goal funnel?
GA4's funnel reports work on hits and sessions, often sampled, with limited filtering and no native source-by-step breakdown. SourceLoop builds funnels on a first-party, person-level dataset, so you can compare cohorts, segment by source per step, and tie funnels back to closed revenue.
Can I build funnels for ecommerce, SaaS, or content sites?
Yes. Funnels work the same regardless of business model. Ecommerce: visit → product → add-to-cart → checkout → paid. SaaS: visit → pricing → signup → trial → paid. Content: visit → article → newsletter signup → return visit. Define any sequence of events.
Can I segment funnels by traffic source?
Yes, segmentation by source is the point. Every step can be sliced by source, medium, campaign, content, search keyword, or your own custom dimension. Find the channel that converts best from visit to signup, the one that pays off at trial-to-paid, and the gap between them.
Do funnels work with custom events?
Yes. Any event you fire through our snippet, server-side endpoint, or integration becomes a funnel step. Build funnels around feature usage, in-app activation milestones, or any event your team cares about.
Can I push funnel results to my CRM or warehouse?
Yes. Funnel-stage status syncs to HubSpot, Salesforce, and Pipedrive as contact properties. Raw funnel data can be exported to BigQuery, Snowflake, or Postgres on a scheduled basis.
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