Cost per unit
Lead source tracking tool for automotive
Lead source tracking tool for dealerships and auto groups
Shoppers browse inventory for weeks, then call. Put a real source on every test drive, trade-in request, and phone-up, follow it through to the sold unit, and stop crediting the marketplace that got there last.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Built for dealerships
From first inventory page to signed deal, one source the whole way
Cost per sold unit by channel, marketplace leads kept separate from your own marketing, and reporting per rooftop, built for single stores, dealer groups, and service departments.
Marketplace vs. your ads
See what your own marketing brings in, next to what you pay the listings for.
Every rooftop
Each store reports on its own, and rolls up to the group.
Source on every lead
See cost per sold unit, by source
Every lead sits on one first-party record built from the shopper's whole path, the ad, the search, the marketplace listing, and the inventory pages they kept coming back to. Divide spend by units sold instead of by form fills and the ranking of your channels changes.
- Campaign, keyword, and listing site on every lead
- Cost per sold unit, per rooftop
Sold units · by lead source
Last 30 days| Lead source | Spend | Sold | Cost/unit |
|---|---|---|---|
 Google Ads | $12.8K | 60 | $214 |
| Autotrader | $9.6K | 31 | $310 |
 Meta | $6.4K | 24 | $268 |
 Organic search | $0 | 42 | $0 |
| Repeat / referral | $0 | 25 | $0 |
Call tracking
Phone-ups keep the campaign that started them
A shopper watches one vehicle for a week, then rings the store to ask if it is still there. Connect CallRail, CallTrackingMetrics, or Invoca and that call arrives as a tracked lead joined to everything they browsed first, including the specific unit they kept returning to.
- CallRail, CallTrackingMetrics, and Invoca
- A number per rooftop, attributed per rooftop
NP
(312) 555-0177 · Inbound sales call
Northside Honda · matched to web session
First touch
Google · CPC ·
brand_search
Google · CPC ·
brand_search Journey before the call
Google Ads click 2d ago
Viewed 2023 CR-V EX-L 2d ago
Called the store 1d ago
Booked a test drive just now
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Units
Sold units tied back to source
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Calls
Phone-ups matched to sessions
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30+
Ad, call & CRM integrations
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Rooftops
Store and group reporting
Showroom dashboard
See today's leads and where they came from
Leads, appointments, cost per unit, and the sources behind them, live and already connected to your calls and forms. No tagging project, no month-end spreadsheet, and no lookback window that expires halfway through a shopper's decision.
- Real-time, full-fidelity, never sampled
- Filter by rooftop, new or used, or model line
Leads by source Live
Leads 642 +21%
Cost/unit $241 -9%
Trend
By source Google Ads 200 Organic search 121 Meta 90
Google Ads 200 Organic search 121 Meta 90 Autotrader 84
Repeat 37
Direct 110
Shopper journey
Watch where shoppers fall out before the sale
Set the path out in a few clicks: inventory view, lead, appointment set, showed, sold. Break each step by source and the weak link is obvious, one channel sends plenty of leads that never turn up, another sends half as many and closes them.
- Build any funnel in clicks, no SQL
- Lead source breakdown at every step
Inventory view to sold · Last 30 days
Conversion sync
Send sold units back to the ad platforms
Once a deal closes, the sale goes back to Google Ads and Meta as a server-side offline conversion with hashed identifiers only. Campaigns then optimize toward the shoppers who actually buy a car, rather than the ones who fill in a trade-in form and vanish.
- Real-time, server-side via Conversions API
- Deal value included, so bidding follows gross
Sold units sent back to ads
Google Ads 642 Live Meta CAPI 418 Live Organic search 121 Live 
Microsoft Ads 87 Live 
TikTok Ads 53 Live FAQ
Questions from dealership marketing teams
Can we tell marketplace leads apart from our own marketing?
Yes, and it is usually the first thing groups look at. Leads arriving from Autotrader, Cars.com, or CarGurus stay labelled as those sources rather than blending into Direct, so you can put marketplace subscription costs next to your own paid search and see which one is genuinely cheaper per sold unit.
Most of our leads are phone-ups. Are those tracked?
They are. Connect CallRail, CallTrackingMetrics, or Invoca and each inbound call is matched back to the shopper's browsing session, so a call after three days of looking at inventory still carries the campaign that started it. Calls with no matching session are recorded as Direct rather than dropped.
Does it work across multiple rooftops?
Each rooftop reports on its own while rolling up to a group view, so you can compare Honda against Ford in the same market or one store against another on the same campaign. Tracking numbers and inventory pages stay tied to the store they belong to.
Can we see which sources produce sold units, not just leads?
That is the point of it. Once a deal closes in your CRM, the sale flows back onto the original lead with its source intact, so a campaign is measured on units and gross rather than on form fills. Deals that take five weeks to close still keep the click that started them.
Do we need to change our website provider or CRM?
No. SourceLoop runs from one snippet on your site, whatever platform it sits on, plus your call tracking connection. Your inventory pages, trade-in tool, finance application, and CRM keep working exactly as they do now.
