How to Track UTM Parameters in Happyforms

Follow 4 easy steps to capture UTM parameters in Happyforms and track where each leads & customers come from

Shivam Kumar March 24, 2025 3 min read

In this article

4 Easy Steps to Track UTM Parameters in Happyforms
1. Install SourceLoop on Your Website
2. Add UTM Parameters to Your Links
3. Add Hidden Fields to Your Forms
4. UTM Parameters Are Passed for Each Happyforms Submission

Are you having trouble capturing UTM parameters in Happyforms so that you can track where each lead is coming from?

Unfortunately, Happyforms doesn’t have a built-in feature for UTM tracking.

However, in this guide, we’ll walk you through a step-by-step process to track UTM parameters in Happyforms using SourceLoop.ai.

Let’s dive in.

4 Easy Steps to Track UTM Parameters in Happyforms

Here are four simple steps to capture UTM parameters in Happyforms:

1. Install SourceLoop on Your Website

SourceLoop-Lead-Source-UTM-Tracking-Software

First, create your SourceLoop.ai account and add the SourceLoop tracking code to the <head> section of your website.

SourceLoop.ai is a simple tool that captures information about how a visitor arrives on your website (including any UTM parameters present in the URL, the referring site, etc.), stores it in the user’s browser cookies, and passes it along when the user submits a form.

For each website visitor, it categorizes UTM tags into easy-to-understand marketing attributes.

Example:

Let’s say Airbnb is using SourceLoop.ai, and a user clicks on one of their Facebook ads.

SourceLoop.ai will capture and organize the user’s visit information like this:

Channel = Paid Social
Channel Drilldown 1 = Facebook
Channel Drilldown 2 = Infleuncer Campaign
Channel Drilldown 3 = Hotels in London
Landing Page = www.airbnb.com/hotels/london-united-kingdom
Landing Page Folder = hotels
Last Seen = Aug 29, 2025

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2. Add UTM Parameters to Your Links

Next, you need to add UTM tags to your performance marketing ads, such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and more. All these platforms offer features to dynamically add UTM tags to your URLs.

Apart from ads, you should also add UTM tags to other marketing channel links, such as sales emails, social media posts, YouTube, etc. This ensures that all visitors landing on your website have descriptive context about their source.

Here’s what a link with UTM parameters looks like:

https://website.com?utm_source=paid_search&utm_medium=Bing&utm_campaign=prime_offer

Resources:

3. Add Hidden Fields to Your Forms

Next, you need to add a few hidden fields to all of your forms.

These hidden fields won’t be visible to your visitors, but SourceLoop.ai will use them to pass UTM and other marketing attribute data before form submission.

Adding hidden fields in Happyforms is super easy.

Open your form and click on the “Add New Field” button.
Choose the “Hidden Fields” block, and it will be added to the end of your form.
Click on the block to edit the hidden field’s default value according to SourceLoop.ai’s recommendations.

Hidden fields in Happyforms for UTM tracking

Ideally, you should add seven hidden fields with the following default values that SourceLoop.ai will use to pass lead attribution data:

channel
channeldrilldown1
channeldrilldown2
channeldrilldown3
landingpage
landingpagefolder
lastseen

If a lead visits your website multiple times before filling out the form, you can also add additional hidden fields to capture their first visit details.

SourceLoop.ai stores both the first and latest visit data for each lead.

firstseen
first_channel
first_channeldrilldown1
first_channeldrilldown2
first_channeldrilldown3
first_landingpage
first_landingpagefolder

More Tutorials:

4. UTM Parameters Are Passed for Each Happyforms Submission

Finally, when a user submits a Happyforms form on your WordPress website, SourceLoop.ai will automatically pass the lead attribution (UTM) data in their form submission.

Once you receive a new form submission, you can:

View it inside Happyforms – Navigate to the Submissions section of Happyforms to see the lead along with their tracked UTM data.
Send it to an Email Marketing Tool – Happyforms integrates with email marketing tools like ConvertKit, AWeber, Constant Contact, Mailchimp, MailerLite, and SendGrid. If you’ve integrated your email marketing tool, you can directly add leads with their marketing attribution data.
Set up automation with Zapier – Since Happyforms’ built-in integrations are limited, you can use Zapier or Make.com to send lead attribution data to your CRM or analytics tool. This allows you to generate robust lead attribution reports and charts to understand the ROI of different marketing campaigns.