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Kayden Floyd
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Journey
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Reports
Benchmarks from real lead data
Original research on where leads come from and how they convert, built on SourceLoop data and the best public studies. Every stat is quotable, and every chart is free to download.
$14.25B spent online in the US on Cyber Monday 2025 Black Friday and Cyber Monday marketing statistics
Where Black Friday and Cyber Monday shoppers come from: spending, phones, AI assistants, social, email, and discounts, from the latest industry data.
Adobe, Salesforce, NRF, Shopify, and Klaviyo, 2025 season
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64% of leads convert on their first visit Marketing attribution statistics
How many visits and days it takes a visitor to become a lead, how often the channel changes on the way, and how much lands as Direct, from SourceLoop lead journeys.
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2.5% of visits become leads at the typical website Lead conversion rate benchmarks
What share of website visits become leads, by traffic channel and device, from SourceLoop data across the businesses that use it.
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3 in 4 leads from AI assistants come from ChatGPT AI search lead statistics
Which AI assistants send leads, what device they arrive on, and what kind of lead they become, from SourceLoop data and the latest public research.
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Quotable stats Every key finding has a Copy button with its source attached.
Charts to download Each chart saves as a PNG or as CSV data, branded and sourced.
A PDF of every report The full report, laid out for reading offline or sharing.
Free to cite Use anything with a link back. Methodology and sources are in each report.
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