Alex Morgan
Sarah Chen
Marcus Lee
Priya Patel
Tom Wright
CRM sync
Marketing attribution software
Know which marketing actually drives your leads, calls, and demos
Capture every conversion across forms, calls, chats, meetings, and payments, then sync accurate marketing attribution to your CRM and ad platforms.
Free 7-day trial. No credit card required.
Used by 750+ marketing teams, agencies, and SaaS companies
Track
Track every conversion’s source and entire journey across forms, chats, calls, and meetings
Know the complete journey behind every lead. SourceLoop captures each visit and shows which marketing efforts drive conversions, even for direct and organic traffic.
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Source Google · CPCForm tracking
Capture full lead source on every form submission.
+75 more -
Source LinkedIn AdsMeeting tracking
Tie every booking back to the original marketing source.
+8 more - Source Organic search
Chat tracking
Attribute chat-driven leads back to the right campaign.
+12 more -
Revenue Meta AdsPayment tracking
Connect every payment back to the channel that drove it.
+2 more -
Source Google AdsCall tracking
Tie every inbound phone call to the campaign that drove it.
+ more soon
Measure
Measure the impact of every channel, campaign, and touchpoint
See which channels, campaigns, and content drive pipeline and revenue. SourceLoop ties every visit and conversion to channel-level performance, so you can stop guessing.
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See where your traffic comes from and which channels actually convert
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See the channel path to every conversion ranked by conversion rate and revenue
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Tie ad spend to real ROAS across Google, Meta, TikTok, and more
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See which creatives drive revenue by format, asset, and ad variant
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Find the content that converts pages and posts ranked by pipeline
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Break revenue down by location across country, region, and city
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See lifetime value by source which channels bring your best customers
Act
Send qualified leads and revenue back to Google, Meta, and LinkedIn
Stop optimizing ads for form fills. Push qualified leads, demos, and closed-won deals back to your ad platforms so the algorithms can find more of your real customers, automatically.
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Google Ads sync
Push offline conversions automatically.
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Meta CAPI
Server-side conversion tracking.
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LinkedIn Ads
Qualified leads back to the algorithm.
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Score by deal value
Optimize for revenue, not form fills.
Connect & extend
Your attribution data, wired into every tool you run
Sync conversions server-side to your ad platforms, push source and revenue into your CRM, query it from AI agents, fire Slack alerts and webhooks, pull it over the API, and resell it white-labeled to clients. Same first-party data, everywhere your team and clients work.
Attio
Zapier
Server-side tracking
Recover conversions lost to iOS 14, ad blockers, and cookie loss.
Triggers & alerts
Slack, email, or webhook the moment a metric moves.
AI chat (MCP)
Ask in Claude, ChatGPT, or any MCP-compatible agent.
API & webhooks
Same data, scriptable from any terminal or service.
Client workspaces
Switch between every client in a click, no juggling logins, no per-seat fees.
White-label reports
Your logo, your colors, your domain, ready to resell as your own.
🔕
Things you won't hear anymore
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Marketing lead
Where did the Acme deal come from??
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VP Marketing
Need ad spend ROI by EOD
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Sales rep
This lead has no source... again 🙃
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CFO
What's our true cost per qualified lead?
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Marketing manager
Quick Q about Q3 attribution...
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Founder
LinkedIn or YouTube next quarter?
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Sales
Was that lead from the webinar?
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Agency partner
Need report on which channels closed
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Ops
Form is broken, attribution didn't fire 😭
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Marketing
Is paid social actually working?
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Sales ops
HubSpot says one thing, Salesforce another
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Growth
Just split budget evenly... who knows?
Pricing
Simple plans, full attribution stack on every tier
Start free for 7 days. No card required. Cancel anytime. All plans include multi-touch attribution, funnels, and dashboards.
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Essential
Everything you need to start tracking lead source and journey for one brand.
$49 /month Save $144/yrStart free trialWhat's inside:
- 1 website
- Up to 30k page views
- Unlimited tracked conversions
- Multi-touch attribution
- Pre-built dashboards
- Funnels
- MCP access
- 1 user
- Connect
Shopify
- Connect
ads
- Auto-sync conversions
- Sync with
CRM - Custom dashboards
- Whitelabel agency reporting
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Most popular
Professional
For a growing brand running paid ads and scaling its pipeline.
$99 /month Save $300/yrStart free trialWhat's inside:
- 1 website
- Up to 100k page views
- Unlimited tracked conversions
- Multi-touch attribution
- Pre-built dashboards
- Funnels
- MCP access
- 3 users
- Connect
- Connect
- Auto-sync conversions
- Sync with CRM
- Custom dashboards
- Whitelabel agency reporting
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Agency Plan
For agencies and teams managing multiple brands, with white-label reporting.
$249 /month Save $744/yrStart free trialWhat's inside:
- 3 websites
- Up to 2.5M page views
- Unlimited tracked conversions
- Multi-touch attribution
- Pre-built dashboards
- Funnels
- MCP access
- Unlimited users
- Connect
- Connect
- Auto-sync conversions
- Sync with CRM
- Custom dashboards
- Whitelabel agency reporting
Why SourceLoop
Serious attribution. Without the serious price tag
Most teams pick between free analytics that barely work, form trackers that only see the last touch, or enterprise platforms that cost as much as a hire. SourceLoop is the fourth option.
| Free analytics GA4, Plausible   | Form trackers Attributer, Leadsource.io   | Enterprise attribution Ruler, Cometly, Heeet, Triple Whale, Northbeam      | SourceLoop Enterprise-grade, without the price tag  | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ||||
| Full multi-touch journey | ||||
| Funnel & cohort analysis | Limited | |||
| Revenue attribution | ||||
| CRM sync | Limited | |||
| Offline conversions to ad platforms | ||||
| Setup in minutes | ||||
| Starting price | Free | $49 / mo | $1,000+ / mo | $49 / mo |
FAQ
Frequently asked questions
Quick answers to common questions. Still need help? Talk to us.
Book a demoHow does SourceLoop track where my leads come from?
We install one lightweight snippet on your site. From then on, every page view, click, and form submission is associated with a visitor and a session. When a lead converts on any form, chat, or booking, we attach all 8+ attribution data points to the lead and push it to your CRM.
Do I need to change my forms or CRM?
No. SourceLoop sits alongside the tools you already use. We work with HubSpot, Salesforce, Pipedrive, Webflow, Typeform, Jotform, Calendly, Cal.com, and dozens more, with no rebuilds.
Can I track leads from sources that aren't tagged with UTMs?
Yes. We use referrer data, landing-page heuristics, and direct-traffic detection so even leads from organic search, LinkedIn posts, or direct visits get an attributed source.
How is SourceLoop different from Google Analytics?
Google Analytics tracks anonymous visits. SourceLoop ties that visit data to specific leads in your CRM and to closed revenue, so marketing and sales can see channel-level pipeline and ROI.
How is SourceLoop different from a big attribution platform?
Big platforms charge enterprise prices for the same outcome. SourceLoop is built for teams that want lead-source, funnel, revenue, and ad-sync data without a six-figure contract or a six-month rollout.
How long does setup take?
Most teams are tracking attribution within an hour: install the snippet, connect your CRM, point your forms at us. No code beyond a single script tag.
Is SourceLoop GDPR compliant?
Yes. SourceLoop is GDPR compliant. We act as a data processor for your visitor data, never sell or share it, and provide tools for consent management, data deletion, and right-to-be-forgotten requests.
Does SourceLoop have an API?
Yes. We expose a full REST API so you can pull lead, attribution, and journey data programmatically or push custom events from your own apps. Full docs ship with every plan.
What happens if I exceed my plan's page views or tracked conversions?
Nothing breaks. SourceLoop keeps capturing leads and attribution past your plan limits, and we'll email you to upgrade when usage stays above the cap. No hard cutoffs, no missed conversions.
