9 Best Cometly Alternatives: I Tested for 2026

After iOS 14 broke pixels and cookies started to die, paid-ads attribution turned into a separate category of software.

Cometly sits inside that category. Server-side tracking, full-funnel multi-touch, offline conversions back to Meta and Google. It works.

The reasons agencies and DTC brands shop around tend to be the bill, the dashboard depth, or whether a paid-ads-only tool is actually what their team needs. I tested nine alternatives over the last three months. Here's the honest breakdown.

Quick comparison

Tool	Best for	Starts at	Setup	Dashboards	Multi-touch	Ads sync
SourceLoop	Most teams, full funnel	$49 / mo	~1 hour	Built-in	Yes	Yes
Hyros	DTC + info-product paid ads	~$499 / mo	1-3 days	Built-in	Yes	Yes
Northbeam	Mid-to-large DTC	~$999 / mo	1-2 weeks	Built-in	Yes	Yes
Triple Whale	Shopify DTC	$129 / mo	~1 day	Built-in	Yes	Yes
HockeyStack	B2B SaaS	~$1,000 / mo	1-2 weeks	Built-in	Yes	Yes
Wicked Reports	DTC + info-product LTV	~$1,000 / mo	2-4 weeks	Built-in	Yes	Yes
Polar Analytics	Shopify analytics	~$300 / mo	~1 day	Built-in	Limited	Limited
Madgicx	Meta-ads optimization	$54 / mo	~1 hour	Built-in	Limited	Meta
Attribution	Cheap source-only	Free / $99 / mo	~1 hour	Light	Yes	Limited

1. SourceLoop

SourceLoop does the paid-ads job Cometly does. Server-side tracking, multi-touch, conversions pushed back to the platforms.

It also covers the rest of the funnel. Forms, chats, meetings, calls, payments, content.

If most of your spend is paid but you care about organic and content being in the same picture, this is where I would start.

What you can find out before a sales call

Cometly does not publish pricing. Plans are quoted, metered on website sessions, and start at 50,000 sessions a month. From what we could gather the entry point lands around $750/mo even if your traffic is well under that, and there is no free trial.

SourceLoop publishes its prices, meters conversions rather than sessions, and gives you seven days with no card.

For a content-heavy site the meter matters as much as the number. Sessions are the thing you are paying to grow.

What the tracking script captures

One script, and every visitor gets a first-party session: referrer, landing page, UTMs and the ad platform's click ID.

Nine click IDs are read (gclid, gbraid, wbraid, msclkid, fbclid, li_fat_id, ttclid, epik, rdt_cid), ahead of the referrer. That ordering keeps an iOS Safari ad click out of the Direct bucket.

Conversions arrive from around 70 tools with no event code. Calendly, Cal.com, HubSpot Meetings, Chili Piper, Gravity Forms, WPForms, Typeform, Jotform, Webflow, Intercom, Crisp, CallRail, CallTrackingMetrics, Invoca, Stripe, Paddle, Polar and Lemon Squeezy among them.

The journey behind every conversion

Open any conversion and you get the full path. Every session in order, how they arrived each time, which pages they read, and the visit that converted.

Identity stitching merges devices and browsers the moment an email, phone or user ID connects them, so weekend mobile research and a Tuesday desktop signup are one person.

Subdomains share identity automatically through a first-party cookie on your root domain. Separate root domains need one config line.

There is also a Visitors view for people who have not converted yet, with their own attribution already attached.

Attribution models and channel reports

Seven models on one stored journey: first touch, last touch, linear, position-based, time decay, first non-direct and last non-direct. The data is captured once and the model is applied at read time, so switching costs nothing.

The conversion-path-by-channel report puts first touch, multi-touch and last touch on the same screen. Channel rollups give pipeline, revenue and CAC by source.

Content attribution runs at page level, and the Paths view shows the actual touch sequences that end in conversions.

CRM sync and pipeline reporting

Native two-way sync with HubSpot, Salesforce, Pipedrive and Zoho.

Source, campaign, UTMs and click IDs get written onto the contact or lead record. On HubSpot the sourceloop_* properties are created automatically the first time it writes to them, and every field is remappable across contacts, companies and deals.

Deal stages and closed-won values come back the other way, with explicit mapping for Salesforce lead status, HubSpot lifecycle stages and Pipedrive labels. So "qualified" means the same thing on both sides.

The Contacts Hub is where that lands. One row per real person, with source, campaign, CRM status and revenue, filterable and exportable. Contacts roll up by company once someone identifies themselves.

Revenue also arrives directly from Stripe, Paddle, Polar, Lemon Squeezy and Dodo Payments for self-serve motions.

Sending conversions to ad platforms

Server-side delivery to Google Ads Enhanced Conversions, Meta CAPI, LinkedIn CAPI, Microsoft, TikTok, Pinterest and Reddit.

Each mapping picks its trigger, can filter to one source, chooses first or last touch, and sends your CRM's quote or actual sales value. Hashed email and phone go with every push, so matching survives an expired click ID.

Watch-outs

Three honest ones.

It is not a Shopify-only DTC tool. If your question is cost per acquisition by channel for orders over $80 broken out by repeat-purchase cohort, Triple Whale or Northbeam ship more specific features.

There is no marketing mix modelling and no incrementality testing. Different disciplines, worth buying separately at high spend.

Tracked conversions are unlimited on every plan, but the entry tier covers 30k page views a month, so a high-traffic site starts at Professional.

Pricing

• Essential: $49 / month, 30k page views
• Professional: $99 / month, 100k page views
• Agency: $249 / month

7-day free trial. No card.

Best for: Teams whose paid-ads attribution problem is real but not the only attribution problem they have. Lead gen, SaaS, hybrid funnels, and most agencies. Create a free SourceLoop account.

2. Hyros

Hyros is the closest direct competitor to Cometly. It's built for one job: tracking ad spend to actual revenue, server-side, with cookieless persistence. The DTC and info-product world is where it earned its reputation.

If you came to Cometly because Meta's reported ROAS stopped matching your bank account, Hyros solves the same problem with longer history.

Key capabilities

• Server-side ad tracking that survives iOS 17 ATT, Safari ITP, and ad blockers
• Long-window attribution (90+ days) for funnels with delay between click and purchase
• Native sync to Meta, Google, TikTok, YouTube, Snapchat for offline conversion uploads
• Customer-LTV reporting by ad source

Watch-outs

Onboarding takes a real call. Pricing isn't transparent. The UI is more functional than pretty.

It's not a great fit for B2B lead gen, where you'd be paying for ad-tracking infrastructure that mostly applies to consumer purchases.

Pricing

From ~$499 / month, scales by ad spend tracked.

Best for: DTC brands, info-product creators, and ad agencies running serious paid spend (north of $20k/month) where ad-platform reporting is leaving real money on the table.

3. Northbeam

Northbeam is the higher-end DTC attribution platform. It's built for stores doing $5M+ in annual revenue where the wrong ad-mix decision costs six figures a quarter.

The core pitch is "real ROAS." Northbeam stitches first-party server-side data to a multi-touch model and tells you which channels are actually driving incremental revenue, not just last-clicking attributed orders.

Key capabilities

• Multi-touch attribution at DTC scale with creative-level breakdowns
• Server-side tracking with native iOS workarounds
• Incrementality testing built into the platform
• Deep Shopify, Klaviyo, Meta, Google integration

Watch-outs

It's expensive, and the implementation is real. Most teams budget 1-2 weeks of setup with help from Northbeam's onboarding team.

The product is built for DTC. If you're a SaaS, lead-gen agency, or B2B service, the dashboards aren't going to make sense.

Pricing

From ~$999 / month, scales with ad spend tracked.

Best for: DTC brands doing $5M+ annual revenue where ad-mix decisions need real ROAS data, not just attributed orders.

4. Triple Whale

Triple Whale is the Shopify DTC analytics tool, with attribution built in. It's the broadest of this group: revenue, cohorts, ROAS, creatives, customer LTV, all under one dashboard.

For a small or mid-size Shopify brand, Triple Whale is one of the few tools that gives you genuinely useful data on day one without needing a data team.

Key capabilities

• Native Shopify integration that pulls orders, customers, and product-level revenue
• Pixel + server-side tracking with offline sync to Meta and Google
• Cohort and LTV reporting with retention curves
• Creative-level performance for Meta, TikTok, and Google ads

Watch-outs

Pricing scales fast. The $129 entry tier is fine for very small stores, but most growing brands end up at $399 or higher quickly.

Multi-touch attribution is good, not great. Northbeam is deeper if pure attribution accuracy is the entire point.

Pricing

From $129 / month. Higher tiers from $399.

Best for: Shopify DTC brands under $5M revenue who want one dashboard for everything (revenue, ads, attribution, cohorts) without paying enterprise pricing.

5. HockeyStack

HockeyStack started as account-based analytics for B2B SaaS and grew into one of the deeper multi-touch attribution platforms in that segment.

If your "paid ads attribution problem" is actually a B2B SaaS problem (ABM, long sales cycles, account-level journeys), HockeyStack is closer to the answer than Cometly.

Key capabilities

• Account-level journeys that stitch anonymous traffic to target accounts
• Native HubSpot and Marketo with warehouse-grade query speed
• AI assistant ("Odin") that returns real charts and summaries
• Multi-touch and pipeline-weighted attribution with deal-size respect

Watch-outs

It's expensive. Pro starts around $1,000 a month. Enterprise can reach $50k a year for mid-market.

It's also designed for B2B SaaS specifically. DTC brands and lead-gen agencies will pay for capabilities they don't use.

Pricing

Pro from ~$1,000 / month. Enterprise custom.

Best for: B2B SaaS marketing teams running multi-touch and ABM with serious data volume, not DTC.

6. Wicked Reports

Wicked Reports is built for DTC and info-product brands where customer lifetime value matters more than first-purchase ROAS. The customer-LTV-by-channel layer is its real differentiator.

Key capabilities

• Customer-LTV-by-channel attribution, not just first-purchase ROAS
• Shopify, WooCommerce, Klaviyo, Meta, Google Ads native integrations
• Multi-touch with revenue weighting
• Repeat-purchase modeling

Watch-outs

Pricing is steep (north of $1,000 a month for most stores), and setup is a real project. If your store does less than $1M ARR, the math is hard to defend.

The interface is dense. It takes a couple of weeks to feel comfortable.

Pricing

From ~$1,000 / month. Scales by tracked revenue.

Best for: DTC and info-product brands doing $1M+ in revenue who need LTV-aware attribution, not just last-click.

7. Polar Analytics

Polar Analytics sits between Triple Whale and Northbeam. It's a Shopify-first marketing analytics tool with attribution baked in, plus stronger custom-dashboard tooling.

The pitch is "your own data warehouse, but for marketers, without hiring an analyst."

Key capabilities

• Native Shopify connector plus 100+ marketing data sources
• Custom dashboard builder with drag-and-drop charts
• Multi-touch attribution for Shopify orders
• Pixel-and-server hybrid tracking

Watch-outs

Attribution depth is competent but not the headline. If pure attribution is the only question, Northbeam or Cometly are sharper.

The custom-dashboard layer is powerful but you'll spend time configuring it. It's not as plug-and-play as Triple Whale.

Pricing

From ~$300 / month. Scales with data volume.

Best for: Shopify brands that want a marketing dashboard tailored to their stack, with attribution as one piece, not the whole product.

8. Madgicx

Madgicx isn't really an attribution tool in the Cometly sense. It's a Meta-ads optimization platform with attribution components: AI-driven audience and creative recommendations, automated rules, and a multi-touch attribution layer focused on Meta.

If 80% of your ad spend is Meta and you want sharper Meta-only optimization, Madgicx is in a different category from the rest of this list, in a useful way.

Key capabilities

• Meta-focused attribution that compares Madgicx's tracking to Meta's reported numbers
• AI-powered audience and creative recommendations
• Automated rules for budget and bid management
• Creative library with performance tagging

Watch-outs

It's Meta-focused. Google, TikTok, and other ad platforms are not the strength.

If you wanted a full multi-touch attribution platform, Madgicx isn't that. It's a Meta optimization tool with attribution support.

Pricing

From $54 / month for Cloud Tracking. Pro tier from $109 / month. All-in-One from $379+ / month.

Best for: Brands and agencies whose ad spend is heavily Meta-weighted and who want better Meta optimization, not just better Meta reporting.

9. Attribution (attribution.app)

Attribution is the cheap, light option in this list. It captures sources on forms, hands you a dashboard, runs multi-touch, and stays out of your way. The free tier is generous.

It's the closest swap if you came to Cometly with a small budget and a simple problem.

Key capabilities

• Free tier with reasonable limits
• Multi-touch attribution out of the box
• Form and event capture through a snippet
• CRM sync to HubSpot, Salesforce, and webhooks

Watch-outs

There's no DTC-specific tooling, no native Shopify integration as deep as Triple Whale, and ad-platform sync is thinner than SourceLoop or Hyros. The action layer is light.

The roadmap has been quieter than I'd want for a tool I'm trusting with attribution data.

Pricing

Free tier. Paid plans from around $99 / month.

Best for: Teams that want light multi-touch attribution at near-zero cost and don't need DTC-specific features.

How to pick the right one

For most teams, SourceLoop is the answer. Modern UI, multi-touch attribution, content and dark-social attribution, ad-platform sync, set up in an hour, $49 to $249 a month. If your funnel is paid ads plus the rest of marketing (forms, content, organic, email), it covers all of it under one bill. Create a free SourceLoop account. 7 days, no card.

The narrow exceptions:

• Pure DTC under $5M revenue, want one dashboard for ads + revenue + cohorts: Triple Whale.
• DTC over $5M revenue with serious ad spend: Northbeam.
• DTC where LTV-by-channel is the question: Wicked Reports.
• B2B SaaS running ABM: HockeyStack or Dreamdata.
• Meta is 80%+ of spend and you want Meta optimization tooling: Madgicx.
• High-end DTC and info-product paid ads, full historical lookback: Hyros.
• You want light, cheap, and source-only is enough: Attribution.

If none of those fit cleanly, SourceLoop is where I'd start.