SourceLoop researchAI search lead statisticsWhich AI assistants send leads, what device those leads arrive on, and what kind of lead they become.SourceLoop visit and lead data, with industry research
Which AI assistants send leads, what device those leads arrive on, and what kind of lead
they become. SourceLoop lead data, alongside the latest public research.
Updated October 2026SourceLoop visit and lead dataWith industry research
AI search lead statistics
Key findings
Where leads from AI assistants come from, how they arrive, and what they turn into, from SourceLoop visit and lead
data, April 2025 to October 2026.
3 in 4
About three in four leads that come from AI assistants are sent by ChatGPT.
SourceLoop lead data, 2025 to 2026
1 in 5
One in five leads from AI assistants is a booked meeting, more than twice the rate of organic search.
SourceLoop lead data, 2025 to 2026
89%
Nearly nine in ten leads from AI assistants arrive on a computer, not a phone.
SourceLoop lead data, 2025 to 2026
3x
AI assistants' share of leads is about three times their share of website traffic.
SourceLoop; SE Ranking
In this report
Which assistants send leads
Desktop, not mobile
AI leads book meetings
Share of leads vs traffic
AI traffic growth
How AI visitors convert
What to do
01
ChatGPT sends 84% of leads from AI assistants, Gemini just 3%
ChatGPT is the starting point for 84% of AI-sourced leads, and its share stays above 70% however the
businesses are weighted, so "about three in four" is the fair summary. Brave Search, which answers many
searches with AI, is a distant second, and Gemini sends only about 3%, well below its reach as the
second-largest AI assistant.
89% of AI search leads arrive on a computer, not a phone
Only 11% of leads from AI assistants arrive on a phone. Leads from organic search come from phones 42% of
the time, and leads from paid ads about half the time.
People research with AI at their desk, then reach out from the same screen. Part of the gap is also that AI
apps on phones often open links without passing along where the visitor came from.
03
1 in 5 AI leads books a meeting, 2.3x the rate of organic search
One in five leads from AI assistants is a booked meeting rather than a form fill, compared with 9% of
organic search leads and 6.6% of leads from paid ads. People arriving from an AI answer have often already
compared their options and are ready to talk.
AI assistants bring 3x more leads than their share of traffic
AI assistants bring about 1% of a typical business's leads, and 2.2% or more for the top quarter of
businesses. That is roughly three times AI's share of website traffic, so each AI visit is worth more than
an average one.
AI's share of leads has also climbed: from under 2% at the end of 2025 to between 2% and 3% through 2026,
as more buyers start their research in an AI assistant.
AI visitors convert about 11 times better than search visitors
Across 1,277 websites, Microsoft Clarity found that visitors from AI assistants signed up at 1.66%,
against 0.15% for search and 0.13% for Direct. It fits our finding that AI leads book meetings at twice
the rate of organic search.
Track AI assistants as their own channelGrouped into referral or Direct, a channel that books meetings at twice the rate goes unseen.
Design for desktop where AI sends visitorsNearly nine in ten of these leads arrive on a computer.
Make booking a call easyAI leads book meetings more than any other channel, so put a calendar where they land.
Judge AI by leads, not visitsA channel with a fraction of a percent of traffic can bring several times that share of leads.
Methodology
SourceLoop figures come from aggregated, anonymous visit and lead data from businesses that use SourceLoop,
April 2025 to October 2026. A lead counts as AI-sourced when its first recorded visit came from an AI assistant
(ChatGPT, Perplexity, Gemini, Claude, Copilot, or Brave Search's AI answers), identified by referrer or
tagged link. Device is the device of the lead's visit. Meeting share counts leads created through a booking
tool.
Shares are calculated so that no single business dominates a result, and "typical business" figures are
medians across businesses with steady lead volume. Public figures are quoted from their original publishers,
linked below. We refresh this report as new data comes in.
You're welcome to use any stat, chart, or dataset from this report. Please link back to this page.
SourceLoop, "AI search lead statistics", updated October 2026. https://sourceloop.ai/reports/ai-search-leads/
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SourceLoop, "Visit and lead data from businesses that use SourceLoop"April 2025 to October 2026 · Aggregated and anonymous, see Methodology 
SE Ranking, "AI traffic grew 16x from 2024 to 2026"June 18, 2026 · 101,574 websites in 250 countries, Jan 2025 to Apr 2026 
Microsoft Clarity, "AI traffic converts at 3x the rate of other channels"November 6, 2025 · 1,277 domains, mostly publishers, one month of conversions 
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