Northbeam Pricing in 2026: Plans, Costs, and What You Actually Pay

Northbeam's published pricing starts at $1,500 a month for Starter and $3,500 a month for Professional, with Growth and Enterprise quoted individually based on ad spend, according to Northbeam's own pricing page.

Those are list prices, not what most brands actually pay. Northbeam prices by how much you spend on ads and how much data it has to ingest, so the real quote moves with your account.

This guide breaks down every tier, what pushes the number higher, and how Northbeam's cost compares with other attribution tools.

Northbeam pricing plans at a glance

Northbeam sells four tiers, and only two carry a public number. The rest require a sales call.

Plan | Price | Who it's for | Platform support

Starter | $1,500/month | Brands under ~$1.5M/year in ad spend | Shopify only

Professional | $3,500/month | Growth marketers spending up to $500K/month | Any ecommerce platform

Growth | Custom quote | Seven-figure brands spending under $200K/month, who want agency support bundled in | Shopify

Enterprise | Custom quote | Teams spending over $500K/month on ads | Any platform, including custom builds

These figures come directly from Northbeam's pricing page. Northbeam doesn't bill per seat. It bills against your ad spend, your data volume, and how often you need the dashboards refreshed, so the number on the page is a floor, not a quote.

What you get at each tier

Starter: $1,500/month

Starter is built for brands spending under roughly $1.5 million a year on paid media. It includes first-party multi-touch attribution across your ad channels, customizable dashboards, Northbeam's "Apex" attribution feed for optimizing ad delivery, Clicks + Deterministic Views for crediting view-through conversions, and access to the Northbeam MCP. Northbeam also advertises up to $100,000 in ad platform credits on this tier and access to the Northbeam MCP, which connects attribution data to AI tools like Claude, per its pricing page.

What Starter doesn't include matters just as much. According to Saras Analytics' review of the plan, Starter is Shopify-only, has no warehouse data export, and has no access to Media Mix Modeling.

Professional: $3,500/month

Professional is aimed at growth marketers spending up to $500,000 a month on ads, per Northbeam's pricing page. It carries everything in Starter, plus unlimited users, data exports and integrations, support for any ecommerce platform (not just Shopify), a dedicated media strategist, and more frequent data refresh options. Incrementality testing is available here, but it's listed as an optional add-on, not a baseline feature, according to Northbeam.

Growth: custom pricing

Growth sits below Professional in sophistication but targets a specific buyer, according to Northbeam's pricing page: seven-figure Shopify brands spending under $200,000 a month on ads who want Northbeam's attribution bundled with hands-on agency support, creative help, and media buying from a Northbeam partner agency. Northbeam doesn't publish a number for this tier; you book a demo to see if you qualify.

Enterprise: custom pricing

Enterprise is for brands spending more than $500,000 a month, Northbeam says. It layers on expert media buying guidance, a dedicated customer success manager with a shared Slack channel, optional hourly conversion data, granular touchpoint exports, geo-specific dashboards, and direct integration with any ecommerce platform, including custom builds. Media Mix Modeling+ and incrementality testing remain optional add-ons even here.

What actually drives your Northbeam quote

Four variables move the number beyond the published floor, and Northbeam is explicit that the sticker price is a starting point, not a bill.

1. Monthly ad spend. This is the primary tier qualifier, per Northbeam. Starter targets brands under about $1.5M/year; Professional targets up to $500K/month; Enterprise starts above that.
2. Pageviews and data volume. More site traffic means more events for Northbeam to ingest and reconcile, which third-party pricing coverage notes can push the quote above the published floor even for brands within a tier's spend range.
3. Refresh frequency. Enterprise offers optional hourly conversion data for real-time media buying; Starter and Professional refresh on a slower, fixed schedule.
4. Optional modules. Media Mix Modeling+ and incrementality testing sit outside every tier's base price, so a brand that wants both attribution and MMM should expect a materially higher quote than the headline number suggests.

There's also no published trial. Every plan requires a demo call before you see a real number, and contract length isn't disclosed publicly either. Before taking a quote at face value, Saras Analytics recommends asking directly about implementation or training fees, since those aren't listed on the pricing page.

Treat the published Starter price as a floor for qualification, not as your final budget. Ask what ad-spend band, pageview limit, and refresh cadence the quote assumes before you compare it to anything else.

"Northbeam's pricing is primarily subscription-based, [but] brands should inquire about potential one-time implementation or training fees during the sales process, as these are not publicly disclosed," notes Saras Analytics.

Northbeam vs. other attribution tools on price

Northbeam's pricing scales with ad spend, which puts it in a different bracket than flat-rate or usage-based alternatives built for lead-gen or lower-spend ecommerce brands.

Tool | Starting price | Pricing model | Best fit

Northbeam | $1,500/month (Starter) | Scales with ad spend + data volume | DTC brands spending $150K+/month on ads

Triple Whale | ~$219/month (Foundation) | Scales with GMV | Shopify brands wanting AI-driven measurement, per MerchantFlow's 2026 breakdown

Saras iQ Essentials | $1,999/month | Fixed, doesn't scale with revenue | Shopify brands needing finance + marketing data in one place, per Saras Analytics

Sourceloop | $49/month (Essential) | Flat tiers by pageviews, not ad spend | Businesses that sell through forms, demos, or booked calls and need lead-to-revenue attribution without enterprise pricing

Northbeam and Triple Whale both focus on ecommerce media measurement, with Media Mix Modeling and incrementality testing as premium layers. Saras iQ bets on fixed pricing and adds contribution-margin and finance data that neither Northbeam nor Triple Whale includes natively, per Saras Analytics' comparison. None of the three were built for businesses whose sales cycle runs through a form, a demo call, or a CRM rather than a cart.

Who Northbeam's pricing actually makes sense for

Northbeam's cost is easiest to justify for a seven-figure-plus DTC brand running media across Meta, Google, TikTok, Snapchat, and Pinterest at once, where even small gains in ROAS translate into real dollars. Northbeam's own site cites average gains of 3.5% in ROAS and a 4.9% drop in customer acquisition cost within 180 days of activation, climbing further for Enterprise accounts.

It's a harder number to defend for a brand still under six figures a month in ad spend, a team that needs lead attribution rather than ecommerce media measurement, or anyone who wants a self-serve setup without a sales call. For those cases, a multi-touch attribution tool with flat, published pricing usually covers the same ground at a fraction of the cost.

Sourceloop is built for that second group: businesses that sell through forms, demo requests, or booked calls, where the deal closes weeks after the click and revenue decides the channel, not a checkout. Its Essential plan starts at $49/month for 30,000 page views with unlimited conversions, CRM sync, and Google Ads, Meta Ads, and LinkedIn Ads offline-conversion sync included, with no ad-spend tier to graduate out of.

The bottom line

Northbeam's price tag reflects what it's built for: high-spend DTC brands that need machine-learning multi-touch attribution and media mix modeling across a complex ad stack. At $1,500 to $3,500+ a month before add-ons, it's priced for brands where that measurement accuracy pays for itself in media efficiency.

If your business runs on leads, demos, or booked calls instead of a Shopify cart, that price buys capability you won't use. Compare it against a lead-source tracking platform built for your actual sales motion before you book the demo.