Triple Whale Pricing 2026: Plans, Costs & Add-Ons Explained

Triple Whale's pricing page changed this year. The free plan is still there, but the paid plans no longer show a price; you pick your revenue band and book a walkthrough.

That makes the page simpler and the budget harder to plan, especially as a store moves between revenue bands.

In this guide, I'll go through every tier, the add-ons, what users say about cost, and how it compares with SourceLoop's published plans.

Triple Whale pricing at a glance

The page asks for your annual GMV first, in four bands: under $1M, $1M to $10M, $10M to $100M, and $100M plus. Then it shows four plans.

Earlier in 2026, the page listed Foundation from $219 a month and Automate from $749 a month for the smallest revenue band. Those figures are gone now, so treat them as history and get a current quote.

How the revenue bands work

Every paid plan is priced on two things: your annual GMV band and the plan you pick. Two stores on Foundation can pay very different amounts because of revenue alone.

That's the part to plan for. As your store grows into the next band, the bill grows with it, even if you use the product exactly the same way.

What's in each plan

Each tier builds on the one before it.

1. Free

When I signed up for the free plan, it was useful within a day: paid, owned and organic channels in one view, Moby AI answering simple questions, and Triple Pixel with first and last click. It keeps 12 months of data for up to 10 users.

What it doesn't include is the reason most brands pay: multi-touch attribution, custom dashboards and the SQL editor.

2. Foundation

Foundation adds multi-touch attribution through Triple Pixel, no-code dashboards, customer segments, custom metrics, a SQL editor, and activation that pushes first-party signals back to the ad platforms. Moby AI gets the full context of your business.

The pixel's numbers took some interpreting in our use, since they rarely matched what Meta reported. Budget time to explain that gap to whoever reads the reports.

3. Automate

Automate adds access to every leading AI model, actions on paid media from inside Triple Whale, scheduled reports and workflows, creative generation and landing page building. The Retention and Conversion add-ons are included.

4. Enterprise

Enterprise brings MMM, incrementality testing and multi-touch attribution together, with retail and wholesale data, custom onboarding, dedicated success coverage and SOC 2 Type 2.

Add-ons that cost extra

Triple Whale lists five add-ons. Some are included on higher tiers.

What users say about Triple Whale's price

Users who stay value it as one source of truth. The cost comes up often, especially for smaller teams.

"Triple Whale is our source of truth for marketing data." (Source)

"The pricing can also feel high, especially for smaller teams." (Source)

"Unfortunately the Enterprise version has all the best toys and is quite pricey for SMEs." (Source)

Is Triple Whale worth the price?

For Shopify-first DTC brands spending seriously on Meta, Google and TikTok, yes, it usually is. Attribution, dashboards and AI analysis in one place save real hours, and the free plan lets you judge the interface first.

It's harder to justify outside Shopify, or for any business where the conversion is a lead, a call or a subscription signup. Those businesses pay for an ecommerce stack they won't fully use.

SourceLoop as a Triple Whale alternative

For Shopify brands, Triple Whale is the natural fit, and SourceLoop isn't trying to replace it there. SourceLoop doesn't read Shopify orders the way an ecommerce suite does.

SourceLoop is a marketing attribution and lead source tracking tool for businesses where the conversion is a lead, a booked call or a subscription: lead generation companies, agencies and SaaS teams. For them, it covers the attribution and ad sync side of Triple Whale with a price that doesn't follow revenue.

What you get

These are the features closest to what Triple Whale's paid plans offer.

• Revenue by channel: conversions and revenue for every channel and campaign under seven attribution models.

• Ad spend beside credited results: spend and platform ROAS next to what SourceLoop credits Google Ads, Meta and Microsoft Ads.

• Conversion sync: good leads, won deals, trials and payments go back to the ad platforms with their value.

• Subscriptions and MRR: Stripe and Paddle revenue becomes MRR, churn and trial MRR by channel.

• Lifetime value cohorts: cumulative revenue by month of first payment, so you can see which channels bring customers who stay.

• Journey on every lead: every visit and ad click before the lead or signup.

• Lead quality rules: mark leads Good, Not a fit or Spam so ad platforms learn from qualified leads.

• Alerts: post new deals, high-value leads or weekly numbers to Slack or email.

SourceLoop pricing in detail

Every plan, with what it adds.

Conversions are unlimited on every plan. Extra websites cost $19 a month each, and there's a 7-day trial.

Triple Whale vs SourceLoop pricing

The two meters work in opposite directions as you grow.

A SaaS business with $3 million in yearly revenue and 90,000 page views a month would pay $99 a month on SourceLoop Professional, the same as a business with a tenth of that revenue. Triple Whale quotes on the GMV band, so its price climbs as revenue does, alongside features built for stores.