HockeyStack Pricing in 2026: Plans, Cost & Alternatives

HockeyStack doesn't publish prices. It sells on custom, quote-based annual contracts that, based on procurement data, start around $1,399 a month for its entry tier and climb past $2,200 a month for its top tier, with most teams landing near $28,000 a year.

That figure swings hard depending on how many contacts you track, not how many seats you buy. Pricing also depends heavily on your customer journey complexity and how many ad platforms and CRM integrations you need connected, which is why no two HockeyStack quotes for marketing attribution look alike.

This guide breaks down the reported tiers, what actually drives your quote, and where a transparently-priced alternative could save you most of that budget.

How much does HockeyStack cost?

HockeyStack's own pricing page shows no dollar figures at all. It only offers "custom-built plans" and mentions that "startup pricing is available," pointing every visitor toward a sales call instead of a price list.

Third-party sources that track real deals fill in the gap. They describe two named tiers:

Tier | Reported starting price | What it typically includes

GTM Intelligence | \~$1,399/month | Multi-touch attribution, Odin AI analyst, account scoring, audience sync, enrichment

GTM Execution | \~$2,200/month+ | Everything in GTM Intelligence plus AI agents, workflow automation, broader execution tools

Enterprise | Custom quote | Higher tracked-user volumes, custom support, security review, contract-specific terms

Those figures come from Factors.ai's pricing snapshot and align with Fibbler's breakdown of the same two tiers. The entry price is also tied to a specific volume: Fibbler reports the $1,399/month figure assumes 10,000 Monthly Tracked Users, so any team tracking more should expect to pay more from day one.

What real buyers report paying

Starting prices rarely match what a typical account actually pays once a contract is signed. Fibbler's research, drawing on procurement data from Vendr, groups real deals into three bands:

Deployment size | Typical annual cost | Profile

Smaller teams | $12,000–$24,000/year | 5-20 people, standard attribution, basic integrations

Mid-market | $30,000–$60,000/year | Higher tracked-contact volume, more integrations and reporting

Enterprise | $60,000+/year | 100,000+ tracked contacts, deeper implementation and support

Across those bands, the median annual contract lands around $28,000, or roughly $2,333 a month averaged out, per both Usermaven and Fibbler. Usermaven separately cites a $2,200/month starting figure for the platform overall, which sits right at the top of the reported GTM Execution range.

What drives your HockeyStack quote

Five factors push a quote up or down, based on the procurement data in Fibbler's and Factors.ai's breakdowns:

1. Tracked contact volume (MTUs). Pricing scales with how many contacts you're attributing, not your team size.
2. Tier and feature access. GTM Execution costs more than GTM Intelligence because it adds AI agents and workflow automation on top of the same attribution engine.
3. Integration depth. Connecting more CRMs, ad platforms, and product analytics tools increases implementation complexity and the final number.
4. Historical data requirements. Backfilling past data adds to deployment effort and cost.
5. Contract length. Buyers who commit to multi-year agreements or higher volumes report discounts of 15-25% off the initial quote, per Fibbler.

None of these variables are published, so the only way to get an accurate number is a sales call.

What each HockeyStack tier includes

HockeyStack splits its product into two areas that Usermaven calls Marketing Intelligence and Account Intelligence, both built on the same data foundation.

GTM Intelligence (the entry tier) typically includes:

• Multi-touch attribution reporting and lift modeling
• The Odin AI analyst for natural-language questions about pipeline and revenue
• Account scoring, audience sync, and data enrichment
• Salesforce iFrame support and "Blueprints," which surfaces patterns from closed-won deals

GTM Execution adds AI agents, workflow automation, and broader execution features on top of everything above, though the full feature list isn't public.

Every plan, regardless of tier, bundles integrations with your GTM tools and CRM, hands-on onboarding support from a dedicated customer success manager, custom setup for complex data, and real-time ROI reporting, according to HockeyStack's own pricing page. None of HockeyStack's public materials mention Slack, Google Analytics, or Bizible-style legacy integrations directly, so confirm your specific ad platforms and CRM are covered before you book a demo.

Is HockeyStack worth the price?

It depends on your deal size and sales cycle. Factors.ai's assessment is that HockeyStack "is usually worth the price for B2B teams with complex attribution needs, longer sales cycles, and enough pipeline value to justify a premium analytics platform."

What works | What doesn't

Strong multi-touch attribution and buyer-journey visibility | No public pricing, you can't budget or shortlist without a sales call

Flexible, no-code dashboards for GTM teams | No free trial or free plan to test before committing

Hands-on onboarding and a dedicated CSM | Standard plans require an annual contract, no month-to-month option

Useful account intelligence and AI-assisted analysis | Hard to justify below roughly $10,000 average contract value, per Usermaven

Usermaven's take is blunter: at a median of $28,000 a year, the platform "tends to be a poor fit for small businesses or early-stage startups with limited budgets," especially when deal values and sales cycles don't justify that level of spend.

HockeyStack Pricing vs. Alternatives

HockeyStack is positioned at the higher end of the attribution and revenue analytics market. Its listed Platform plan starts at $2,200/month, with additional ABM, Sales Intelligence, and Data Warehouse Sync add-ons priced separately.

Here’s how the pricing compares with several alternatives:

Tool | Best for | Starting price | Pricing basis

SourceLoop | Lead & revenue attribution | $49/mo | Page views

HockeyStack | B2B attribution & revenue analytics | $2,200/mo | Plan + add-ons

Dreamdata | B2B attribution | Free / Custom | Custom

Ruler Analytics | Lead-to-revenue attribution | £179/mo | Monthly visits

Cometly | Full-funnel attribution | Reportedly $750/mo | Usage / plan

Sourceloop: A HockeyStack Alternative That's Just as Good

Sourceloop covers the core attribution workflow most teams look for in HockeyStack: connecting marketing touchpoints to leads, opportunities, customers, and revenue.

It tracks the customer journey from the first visit through conversion, while bringing data from your ad platforms, website, CRM, forms, meetings, and payments into one place.

The biggest difference is the pricing model. SourceLoop publishes its pricing upfront, with plans starting at $49/month, making it accessible to smaller teams that may not need an enterprise attribution platform.

Key features:

• Deal values and won/lost status sync back automatically from your CRM
• Every lead carries its full session, referrer, and campaign history from first touch to close

• Native Shopify, Google Ads, Meta Ads, and LinkedIn Ads sync
• CRM sync with HubSpot, Salesforce, or Pipedrive

• MCP access for AI chat with your attribution data

• Unlimited conversions on every plan

Pricing: Sourceloop's Essential plan starts at $49/month, published upfront, with a 7-day free trial and no sales call required.

If your sales cycle is shorter, your budget is tighter, or you simply want the price before the demo, it's worth comparing against our wider list of B2B marketing analytics tools and multi-touch attribution tools.

The bottom line

HockeyStack's pricing opacity is the single biggest friction point buyers report: you can't shortlist or budget until you've already booked a call. The reported numbers, $1,399 to $2,200+ a month and a median $28,000 annual contract per Fibbler's procurement data, with no month-to-month option, make the most sense for mid-market and enterprise B2B teams with long sales cycles and high deal values.

If your team needs that number before the demo, platforms with published pricing, including Sourceloop at $49/month, are worth a look before you start the HockeyStack sales process.