12 Best Heeet.io Alternatives: Compared for 2026

Heeet.io is a B2B attribution platform built natively into Salesforce and HubSpot.

It does that job well.

The catch is the bill, and the way it is tiered. Heeet Platform is $790/month billed yearly and covers 3,000 new digital leads a year with first and last click only. Multi-touch attribution, the reason most people shop for a tool like this, sits on the Native plan at $1,490/month billed yearly, which also assumes Salesforce or HubSpot is already the centre of your stack.

Below are twelve alternatives worth a look in 2026, depending on what part of the funnel you actually need to see.

Heeet.io Alternatives Quick Comparison

Pricing first, then strengths, then where each tool tends to land best.

Tool	Starting price	Strength	Best fit
SourceLoop Top pick	$49/mo	Journey + ad attribution + CRM sync	B2B and SaaS at any stage
Dreamdata	Free / $999+	Deep Salesforce attribution	B2B SaaS on Salesforce
HockeyStack	~$1,399+/mo	AI analyst (Odin) + ABM	Mid-market B2B with ABM motion
Factors.ai	From $399/mo	Predictive scoring + attribution	SME and mid-market B2B
Adobe Marketo Measure	Bundled with Engage Ultimate	Enterprise B2B attribution	Existing Marketo Engage shops
SegMetrics	From $175/mo	Email-driven funnel tracking	Info products and courses
Hyros	~$230/mo	Long-cycle + call attribution	Coaches, high-ticket sellers
Cometly	Custom	Server-side + AI suggestions	Performance ad teams
Triple Whale	~$129/mo	Shopify ecom reporting	DTC ecom on Shopify
Attribution.app	Free / $99+	Cheap multi-touch	Smaller teams
Northbeam	~$1,000/mo	MTA + marketing mix modeling	Mid-large ecom brands
HubSpot Marketing Analytics	From $890/mo	Built into HubSpot	Existing Marketing Hub users

1. SourceLoop

If you came to Heeet wanting ad spend tied to closed revenue without exporting CSVs, SourceLoop covers the same ground on a different commercial model.

Start with the tiering, because it decides most of these evaluations. Heeet Platform is $790/month billed yearly and includes 3,000 new digital leads per year, which is 250 a month, with overage at $95 per additional 100. It gives you first click and last click.

Heeet Native, the plan that does multi-touch and custom models and installs inside Salesforce or HubSpot, is $1,490/month billed yearly for 6,000 leads a year.

So multi-touch attribution, the reason most people shop for a tool like this, starts at $1,490 a month. The cheaper plan is a first-and-last-click tool.

SourceLoop includes all seven models on every tier, bills monthly rather than annually, and never charges per lead. Tracked conversions are unlimited on every plan, so Heeet's 3,000-lead ceiling and its $95 per additional 100 leads have no equivalent here. The meter is page views instead.

One script, no CRM required

Heeet Native installs as a package into Salesforce or HubSpot, and its strength is real: reporting lives where revenue already does. If your executives read everything in Salesforce, that matters.

It is also a hard dependency, and Heeet's own writing acknowledges the awkward case. Teams running marketing in HubSpot and pipeline in Salesforce end up with attribution in one system and revenue in the other, and the reports cannot span both.

SourceLoop captures the journey independently, then syncs both ways to HubSpot, Salesforce, Pipedrive and Zoho. If you have no CRM yet, it still works, which matters more than it sounds for teams eighteen months away from buying one.

Capture that does not need configuring

Every visitor is recorded from the first pageview: referrer, landing page, all five UTMs and the ad platform's click ID. Nine are read (gclid, gbraid, wbraid, msclkid, fbclid, li_fat_id, ttclid, epik, rdt_cid), ahead of the referrer, which keeps an iOS Safari ad click out of the Direct bucket.

Conversions arrive from around 70 tools without event code, including Calendly, Cal.com, HubSpot Meetings, Chili Piper, Gravity Forms, WPForms, Contact Form 7, Fluent Forms, Elementor, Typeform, Tally, Jotform, Webflow, Framer, Intercom, Drift, Crisp, Tidio, LiveChat, CallRail, CallTrackingMetrics, Invoca, Stripe, Paddle, Polar, Lemon Squeezy and Dodo Payments.

Seven models, on every plan

First touch, last touch, linear, position-based, time decay, first non-direct and last non-direct, computed on one stored journey and switched from a dropdown. No re-tagging, no plan upgrade, no configuration inside a CRM object.

The comparison that earns its keep in B2B is first touch against last touch on the same channel. Content and paid social almost always look weak under last touch and carry the funnel under first touch.

Connect Google, Meta, LinkedIn, TikTok and Microsoft ad accounts and spend joins the journeys, so cost per qualified lead and revenue per campaign become columns rather than a monthly reconciliation.

Conversions pushed back, with filters

SourceLoop pushes conversions server-side to Google Ads Enhanced Conversions, Meta CAPI, LinkedIn CAPI, Microsoft Ads, TikTok, Pinterest and Reddit.

Every mapping is defined per event: choose the trigger (new conversion, expected revenue updated, or realised revenue confirmed by a payment), optionally filter to one source, decide whether the platform learns from first or last touch, set the value source, set a dedup window. Hashed email and phone ride along so matching survives an expired click ID.

The filter is the point. You feed LinkedIn only the leads sales marked qualified, at their real deal value.

Contact-level answers

One row per real person after identity stitching, showing first and last touch source, campaign, CRM status and booked revenue. Open a row and you get the full session-by-session journey behind it.

Contacts also roll up by company, resolved from the domain on a captured lead email, with everyone at the account merged into one journey. For a buying committee that reads your blog for four months before anyone fills a form, that is the view that matches reality.

Key capabilities

• One script, live the same day, no CRM package to install and no Salesforce admin to book
• Nine click IDs captured per session and per contact, read ahead of the referrer
• Around 70 form, meeting, chat, call and payment tools captured with no event code
• Seven attribution models on every plan, plus the full journey behind every contact and company
• Two-way sync with HubSpot, Salesforce, Pipedrive and Zoho, including stage and closed-won value
• Server-side conversion sync to seven ad platforms with per-event filters and real deal values
• Revenue stitched from Stripe, Paddle, Polar, Lemon Squeezy and Dodo Payments
• Page-level content attribution under any model
• MCP server and REST API for querying attribution from an agent or a script
• Published pricing, monthly billing, 7-day trial, no demo and no card

Limitations

• Not as deep inside Salesforce as Heeet Native or Dreamdata. If your reporting has to live in SFDC objects and Campaign Influence, those go further.
• No marketing mix modelling, so heavy offline or brand spend needs something else alongside it.
• No reverse-IP company identification. Company rollup requires a captured email.
• Not tuned for high-velocity Shopify ecom. Triple Whale fits that shape better.
• Tracked conversions are unlimited on every plan, but the entry tier covers 30k page views a month, so a high-traffic site starts at Professional.
• Heeet's Platform tier offers a 30-day trial. SourceLoop's is 7 days.

Pricing: Essential $49/mo covers 1 site, 1 user and 30k page views a month. Professional $99/mo adds 3 users and 100k page views. Agency $249/mo covers 3 sites, unlimited users and 2.5M page views. Tracked conversions are unlimited on every plan, annual billing takes 25% off, and there is a 7-day trial with no card.

Best for: B2B and SaaS teams that want Heeet-style journey tracking and multi-touch attribution without committing to an annual four-figure contract, and without Salesforce or HubSpot as a prerequisite.

Create a free SourceLoop account →

2. Dreamdata

If you want a Heeet replacement that goes harder on Salesforce, this is it.

Dreamdata reads Salesforce pipeline movement in near real time and writes attribution back to deals. Multi-touch attribution is weighted by deal size and stage, not just touch count, which matters when a $100K deal sits next to a $1K deal in the same dashboard.

It's not for ecom and it's not for info products.

For B2B SaaS teams running long sales cycles inside Salesforce, the depth is genuinely there. Account-level journey reports for buying committees of five-plus people. Reverse-ETL friendly for warehouse stacks like BigQuery, Snowflake, and dbt.

Key capabilities

• Bi-directional Salesforce sync that reads pipeline and writes attribution as custom fields on deals.
• Revenue-weighted multi-touch attribution that respects deal size and stage progression.
• Account-level journey reports across the full buying committee.
• Plays well with BigQuery, Snowflake, and dbt for teams whose data team owns the analytics layer.

Pricing: Free entry tier. Paid plans from around $999/month, scaling with usage.

Best for: B2B SaaS teams with Salesforce as the system of record and a real ad budget.

3. HockeyStack

HockeyStack is the closest competitor to Heeet at the mid-market end.

Same shape. CRM-native, B2B-focused, cookieless tracking. Where it pulls ahead is the AI layer.

Odin, the in-app AI analyst, answers natural-language questions on top of attribution data. Things like "which campaigns drove pipeline last quarter" return without anyone touching a dashboard.

There's also Nova, a sales-side AI assistant for stakeholder maps and account plans. The platform pricing reportedly starts around $1,399 a month and climbs with add-ons for ABM and warehouse sync, so it isn't cheap.

Key capabilities

• Multi-touch attribution and lift modeling, plus full buyer and account journey analytics.
• Odin AI analyst for natural-language questions on top of GTM data.
• Nova AI sales assistant for account intelligence and stakeholder maps.
• Cookieless tracking with deep CRM, marketing automation, and ABM integrations.

Pricing: Quote-based, with the Growth plan reported to start around $1,399/month.

Best for: Mid-market B2B teams running ABM with budget for an AI-heavy stack.

4. Factors.ai

Cheaper than Heeet, with a different angle.

Factors.ai pairs B2B attribution with predictive scoring and visitor identification. It's aimed at SME and mid-market teams that want both attribution and account intelligence without paying for two separate tools.

Pricing starts around $399 a month, which is the lowest in this Heeet-shaped peer group. Free starter plan available too. The product is tiered by module, so teams pick the parts they actually need instead of paying for the full enterprise stack.

Key capabilities

• Full-funnel multi-touch attribution alongside ABM analytics.
• Predictive account scoring that surfaces high-fit, high-intent accounts.
• Visitor de-anonymisation for accounts visiting the website.
• No-code integrations with CRM, LinkedIn, Google Ads, and Search Console.

Pricing: Free starter tier. Paid plans from $399/month.

Best for: B2B teams that want attribution and account scoring without the four-figure floor.

5. Adobe Marketo Measure (formerly Bizible)

Worth knowing about, but with a caveat.

Marketo Measure is the rebranded Bizible product. Adobe folded it into the Marketo Engage Ultimate package, so you can't buy it standalone any more. If you're already paying for Marketo Engage at the top tier, you have an enterprise B2B attribution tool inside it.

If you aren't, the price of admission is heavier than Heeet, not lighter.

Key capabilities

• Multi-touch B2B attribution with several model options including W-shaped and full path.
• Tight integration with Marketo Engage for orchestration and lead routing.
• Strong reporting on long, multi-stakeholder buying journeys.
• Salesforce-native object model for attribution data.

Pricing: Bundled with Marketo Engage Ultimate. Quoted, enterprise-only.

Best for: Existing Marketo Engage Ultimate customers who want attribution under one roof.

6. SegMetrics

Different audience, but it shows up on this list for a reason.

SegMetrics is built for email-driven funnels. Native integrations with ConvertKit, ActiveCampaign, Drip, Klaviyo, and Ontraport mean it sees every email touch as a real touchpoint, not a single anonymous "email" bucket. If your business is information products, courses, or coaching, that's the part that matters.

Pricing starts at $175 a month.

It won't replace Heeet for a Salesforce-native B2B team. It will replace Heeet for a coaching business that ended up looking at Heeet for the wrong reason.

Key capabilities

• 7D fingerprint tracking that follows users across devices and sessions.
• Native integrations with the major email tools used by info-product brands.
• Lead source attribution down to the individual ad creative.
• 14-day free trial with no demo gate.

Pricing: From $175/month. 14-day free trial.

Best for: Info products, online courses, and email-led funnels.

7. Hyros

Hyros is the loud one in the attribution space.

Built for high-ticket info products, coaches, and course creators. Server-side tracking, conversion sync to Meta and Google, native call tracking. It does what it does very well, but it's narrow.

Pricing is demo-gated. The cheapest plan starts around $230 a month. If your business closes deals on the phone after a few sales calls, this fits. If your buyers are clicking "Request a Demo" on a SaaS pricing page, it doesn't.

Key capabilities

• Server-side tracking that survives ad blockers and browser changes.
• Native call tracking, useful for funnels that close on the phone.
• Conversion sync to Meta, Google, and TikTok with long-cycle attribution.
• Strong reporting on refunds, rebills, and high-ticket pipelines.

Pricing: From around $230/month, demo required.

Best for: Coaches, course creators, and high-ticket info products that close on calls.

8. Cometly

Cometly leans into AI and server-side tracking.

It's aimed at performance marketers running real money. Connect ad accounts, your CRM, and your website, and the tool runs attribution in real time. The AI suggests what to scale and what to cut, instead of leaving everything to the human staring at the dashboard.

Works for both ecom and B2B.

Key capabilities

• Server-side tracking that bypasses pixel limits and iOS restrictions.
• AI recommendations on which campaigns to scale, pause, or refresh.
• Real-time attribution updates instead of nightly batches.
• Multi-platform CRM sync into HubSpot, Salesforce, and others.

Pricing: Custom, based on ad spend.

Best for: Performance marketers running mid-to-high six figure monthly budgets.

9. Triple Whale

If you ended up looking at Heeet for a Shopify store, you're in the wrong neighbourhood.

Triple Whale is built for Shopify from day one. Setup is short, profit reporting factors in COGS and shipping automatically, and the Triple Pixel is server-side. The team behind it lives in DTC ecom, which shows up everywhere.

Where Heeet shines on B2B sales pipelines, Triple Whale shines on creative analytics and product-level profit data. Different tool for a different job.

Key capabilities

• Native Shopify integration with data showing up in minutes.
• Profit reporting by channel, campaign, and product, including COGS and shipping.
• Creative-level analytics for teams testing ads at volume.
• Moby AI assistant for ad-hoc questions in plain English.

Pricing: From around $129/month, scaling with revenue.

Best for: Shopify DTC brands.

10. Attribution App

Cheapest serious option here.

Multi-touch attribution, snippet-based capture, and basic CRM sync via webhooks. Free tier that's actually usable. Paid plans start at $99 a month.

It won't go as deep as Heeet, Dreamdata, or HockeyStack on B2B reporting. It will let a small team find out whether attribution data even moves the needle for them before paying serious money.

Key capabilities

• Free tier with limits that work for testing.
• Multi-touch attribution out of the box, with sensible defaults.
• Single-snippet form and event capture.
• HubSpot, Salesforce, and webhook sync.

Pricing: Free tier. Paid plans from $99/month.

Best for: Smaller teams testing attribution for the first time.

11. Northbeam

A step up in sophistication and price.

Northbeam combines multi-touch attribution with marketing mix modeling, which means you can run "what if I cut brand search by 20%" scenarios on top of the day-to-day reporting. Cross-platform ecom support across Shopify, WooCommerce, and Magento.

Pricing starts around $1,000 a month, similar territory to Heeet, but the audience is different. Heeet is for B2B inside a CRM. Northbeam is for ecom inside a budget meeting.

Key capabilities

• Multi-touch attribution and marketing mix modeling in one tool.
• Cross-platform ecom support across Shopify, WooCommerce, and Magento.
• Predictive forecasting for budget scenarios.
• Strong CTV and podcast attribution.

Pricing: From around $1,000/month.

Best for: Mid-to-large ecom brands with diverse channel mixes.

12. HubSpot Marketing Analytics

If you're already paying for HubSpot Marketing Hub Professional or Enterprise, attribution is sitting inside the platform you already use.

Revenue attribution reports cover several models. They tie back to deals in the CRM. They sit next to the rest of your marketing data.

It won't match Heeet on multi-touch depth or warehouse-friendly reporting. For teams that want one less subscription to defend at the next budget review, it's often enough.

Key capabilities

• Revenue attribution reports built into Marketing Hub at the higher tiers.
• Direct connection to deal records in the CRM.
• W-shaped, U-shaped, and full path attribution models.
• No second tool to maintain or pay for if you already use HubSpot heavily.

Pricing: Bundled with Marketing Hub Professional, from $890/month.

Best for: Teams already on HubSpot Marketing Hub who want fewer tools, not more.

How to choose the right Heeet.io alternative

Heeet does one job well. CRM-native attribution for B2B teams running Salesforce or HubSpot.

If that's exactly the shape of your team and you have $1,490 a month for the line item, Heeet earns its keep. If your shape is even slightly different, the right alternative depends on which part of the funnel you actually need to see.

A short version:

• B2B and SaaS at any stage: SourceLoop. Same journey tracking and multi-touch attribution as Heeet, plus conversion sync to Meta, Google, LinkedIn, and TikTok. Public pricing, 7-day trial, no demo. Starts at $49/mo.
• ABM motion with AI reporting: HockeyStack.
• Already on Marketo Engage Ultimate: Adobe Marketo Measure is bundled in.
• Already on HubSpot Marketing Hub: HubSpot's own attribution reports before you add another subscription.
• Shopify DTC: Triple Whale.

For most teams reading this, SourceLoop is the place to start.

The reason is simple. Heeet does CRM-native attribution well, and charges a mid-market price for it. SourceLoop covers the same journey tracking and adds the conversion sync to ad platforms that closes the loop on spend, at a price most teams can approve without a quarterly budget meeting.

One more thing worth saying. The hidden cost in any attribution tool isn't the sticker price. It's the install. A cheap tool with broken tracking ends up worse than a more expensive tool that's wired up correctly. Whichever one you pick, give it a careful first week before you judge it.