How to Read the SourceLoop Content Dashboard

The Content dashboard is the landing-page-focused view of SourceLoop’s attribution. It answers the questions Google Analytics doesn’t: not just “which pages got the most traffic” but “which pages actually drove conversions and revenue”.

If the Traffic dashboard tells you which channels brought visitors, the Content dashboard tells you which pages on your site turned those visitors into leads and customers.

What the Content dashboard answers

In one screen:

• Which landing pages bring in your best traffic (conversion rate, not just volume)
• Which blog posts pull visitors who eventually convert (under First Touch)
• Which page is closing deals at the end of the journey (under Last Touch)
• How much revenue is attributable to each page (when payment integrations are connected)
• Where you’re spending content effort that isn’t paying off (high traffic, low conversion)

It’s the right dashboard to use for content marketing planning, SEO investment decisions, and CTA-placement experiments.

Step 1: Pick your filters

Same filter bar as the rest of the dashboards:

1. Date range — defaults to the last 30 days
2. Conversion type — all conversions, or scope to forms / meetings / chats / payments
3. Attribution model — defaults to Last Touch; switch to compare how page credit shifts
4. Filter — add ad-hoc filters on URL, channel, device, country, etc.

For content marketing analysis specifically, two filters are particularly useful:

• Filter by URL contains /blog/ to look only at blog post performance
• Filter by Channel = Organic Search to see SEO landing page performance separately

Step 2: Read the metric tiles

Six tiles run across the top, scoped to whatever filters you’ve applied:

• Visitors — unique anonymous identifiers in the period
• Sessions — separated visits
• Pageviews — total page loads (this metric becomes especially relevant on a content dashboard)
• Conversions — the count of conversion events matching the filter
• Conv. Rate — Conversions ÷ Sessions, as a percentage
• Revenue — sum of attributed revenue when payment integrations are connected

Each tile shows a percent change vs the previous period. Click a tile to toggle it on the time-series chart below.

Step 3: Read the trend chart

The trend chart shows your selected metrics over time, in Daily / Weekly / Monthly granularity. Useful for content marketing specifically because:

• Spotting content launch effects — did publishing that pillar post on Tuesday pull a measurable lift in conversions?
• Detecting SEO drift — is a page that used to convert well slowly losing conversion rate (often a sign of ranking decay or stale content)?
• Comparing campaign timing — when did the content + paid promo combo land best on a calendar?

Just like the Traffic dashboard, you can plot two metrics simultaneously on dual axes (bar for one, line for the other).

Step 4: Read the landing page breakdown

The table below the chart is where the real Content dashboard insight lives. Each row is a URL on your site, with the same six columns as the metric tiles.

The default tab is Landing Page, the URL where a session first arrived. Tabs at the top let you switch:

• Landing Page — the entry-point URL of each session
• Visited Page — any page viewed during sessions (including non-entry views)

The two tabs answer different questions:

• “What’s pulling visitors in?” → Landing Page tab
• “What are they reading once they’re here?” → Visited Page tab

A high-traffic homepage might dominate Landing Page (most direct + brand visitors enter there) but be barely visible on Visited Page (people land on the homepage and bounce). A pricing page might be the opposite, very few people land on it directly, but a lot view it later in the session, and the conversions correlate with those views.

Step 5: Spot the patterns that matter

A few useful reading patterns once the data is on screen:

High traffic, low conversion → the page brings visitors but the wrong ones, or the CTA isn’t matched. Action: rewrite the CTA, or add a more targeted lead magnet for this audience.

Low traffic, high conversion → the page is excellent but underexposed. Action: promote it more (paid, social, internal linking, SEO refresh).

High traffic and high conversion → your flagship content; keep updating it, and study it to inform future content.

Big gap between Last Touch and First Touch numbers for the same page → switch attribution models in the model selector to compare. A blog post that scores low under Last Touch (no one converts immediately after reading it) but high under First Touch (it’s many visitors’ original entry point) is a top-of-funnel asset. Don’t kill it; just measure it correctly.

Step 6: Switch visualisations

Same toggle as the Traffic dashboard, top-right of the table area, Table / Bar / Pie / Donut. For Content specifically:

• Table is the workhorse, especially when comparing 20+ pages by conversion rate
• Bar chart is great for “top 10 landing pages by conversion rate” presentations to stakeholders
• Pie chart isn’t usually useful here because content tends to have a long tail (one homepage + many blog posts), pie charts compress badly above ~7 slices

Step 7: Switch attribution models

The model selector top-right works the same way as on the Traffic dashboard, defaults to Last Touch; switch (or stack multiple) to compare.

Two model switches that are particularly useful for content analysis:

• First Touch vs Last Touch — top-of-funnel acquisition assets dominate under First Touch; closing pages dominate under Last Touch. Comparing both reveals your full funnel.
• Time Decay — for content with a long consideration cycle (B2B SaaS, agencies, high-ticket ecommerce), Time Decay weights recent touches more heavily. Useful when a long lead-time blog post deserves credit for the eventual conversion months later.

For deeper detail on each model, see Attribution models overview.

Step 8: Export and act

Top-right of the table, click Export to download the visible table as CSV with every filter and the current attribution model applied.

Typical follow-up actions teams take after a Content dashboard session:

• SEO refresh shortlist — pages with declining conversion rate over the period; prioritise rewrites
• Content distribution plan — high-conversion-rate, low-traffic pages; promote via newsletter and paid
• Internal linking opportunities — top-converting pages should be linked to from your homepage and high-traffic blog posts
• Discontinue list — high-effort content with consistently low traffic and low conversions; cut the maintenance burden

What’s next

• See where traffic comes from by channel: Traffic dashboard
• See where your visitors are geographically: Locations dashboard
• See device-level performance: Devices dashboard
• See pre-conversion path patterns: Paths dashboard
• Compare attribution models in detail: Attribution models overview