How to Read the SourceLoop Locations Report
The Locations report maps where your visitors come from and which countries, regions, and cities turn into leads, meetings, and revenue.
On this page
Running ads in several countries, serving a few cities, or just curious where your best leads are? The Locations report shows where visitors come from on a map, then credits leads and revenue to each country, region, and city under your attribution models.
Open Reports in the left sidebar, then Locations under Acquisition.
What the report answers
- Which countries, regions, and cities send visitors and convert
- Where your conversion rate is strong or weak, so you can shift budget or targeting
- Where revenue really comes from, once a payment tool or CRM is connected
- Whether a location is worth a dedicated campaign, by expanding it into channels and campaigns
Step 1: Set the controls
Pick the date range and comparison, choose what you are Measuring (all conversions, conversions by type, or CRM stages and revenue once connected), tick the attribution models you want to compare, and add a Filter if you want one channel or campaign only. The map and table follow every change.
Step 2: Read the map
The map spans the full width of the report. Every country is outlined, and countries with data are shaded, darker where the figure is higher. Hover over a country for its numbers.
The map plots one figure at a time. Use its dropdown to switch between visitors, sessions, pageviews, conversions, and revenue. Switching from visitors to conversions is the quickest way to spot a market that sends traffic but not leads.
Step 3: Read the table
The table has three tabs:
- Country: the default, one row per country
- Region: states, provinces, and similar areas
- City: the most detailed level SourceLoop records
Each row shows visitors, sessions, and pageviews, then a group of columns for each model you picked: Attributed conversions, Revenue, and Conv. rate. Totals sit at the top, and change against your comparison period sits under each figure.
To go deeper:
- Expand a country to break it down by channel, campaign, or landing page without leaving the table.
- Click an attributed number to list the people it counts.
- Open Columns to add Influenced, which counts every conversion a location took part in, whatever the model.
Step 4: Act on it
A few patterns that come up often:
- High traffic, low conversion rate. Expand the location by campaign. Broad targeting or content ranking in a market you don’t serve usually shows up here first.
- Low traffic, high conversion rate. A market that may deserve its own campaign or landing page.
- One city carrying a region. Common for local service businesses. Consider city-level targeting instead of region-wide.
Step 5: Export or share
Export above the table downloads a CSV. Share gives a client a live link to the report, and the menu next to Share exports a PDF or PowerPoint version or makes an editable copy.
What’s next
- See the channels behind each location: Traffic and Revenue report
- Compare mobile and desktop visitors: Devices report
- Check which pages they land on: Content report
Frequently asked questions
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How does SourceLoop know where a visitor is?
From the network location of each visit, looked up as the visit arrives. SourceLoop keeps the country, region, and city, which is accurate to the country almost always and to the city most of the time.
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Are VPN and proxy users counted in the wrong place?
Yes, they appear where their VPN or proxy exits, which is the same limitation every analytics tool has. For most B2B and local businesses it is a small share of traffic. If one unexpected country stands out, expand it by source to see whether it is real interest or bot-like traffic.
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A country has plenty of conversions but a low conversion rate. What does that mean?
You are getting a lot of traffic from it and converting a small share. That often points to broad targeting or content that ranks there without matching what those visitors need. Expand the country by landing page or campaign to find the source of the low-intent traffic.
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Can I go below city level, like postal code?
No. Country, region, and city are the levels SourceLoop records, which keeps the data useful without getting close to identifying individuals.
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Can I change what the map shows?
Yes. The map plots one figure at a time. Use the dropdown on the map to switch between visitors, sessions, pageviews, conversions, and revenue.
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How fresh is the data?
New visits appear in the report within a few minutes. Conversions are on the contact within seconds.
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