How to Read the SourceLoop Devices Report
The Devices report compares mobile, desktop, and tablet visitors, plus browsers and operating systems, by the leads and revenue each one produces.
On this page
Is mobile traffic worth what you pay for it? Does a booking widget quietly fail on Safari? The Devices report answers questions like these by crediting leads and revenue to each device type, browser, and operating system.
Open Reports in the left sidebar, then Devices under Acquisition.
What the report answers
- How many visitors and conversions come from mobile, desktop, and tablet
- Which browsers and operating systems convert well or badly
- Whether mobile starts journeys that close on desktop, by comparing models
- Where revenue comes from by device, once a payment tool or CRM is connected
Step 1: Set the controls
Choose the date range and comparison period, what you are Measuring, and which attribution models to show. A Filter narrows everything to one channel, campaign, or country, which is useful for checking whether a paid social campaign performs differently on mobile.
Step 2: Read the chart and table together
The report is one table with a chart drawn from it. The table has three tabs:
- Device type: mobile, desktop, and tablet
- Browser: Chrome, Safari, Edge, Firefox, and the rest
- Operating system: iOS, Android, Windows, macOS, Linux, and others
The chart plots the rows you tick in the table, so you control what is compared. It starts with unique visitors beside attributed conversions. Use the columns picker above the chart to plot something else, such as revenue, and switch the layout to show the chart, the table, or both.
Each row shows traffic figures (unique visitors, sessions, pageviews) followed by a column group per attribution model with Attributed conversions, Revenue, and Conv. rate.
Step 3: Dig into a device
- Expand a row to see the channels, campaigns, or landing pages behind it. Expanding Mobile by campaign shows which ads bring phone visitors who actually convert.
- Click an attributed number to see the people behind it, with how they first found you.
- Compare two models. If Mobile gains conversions when you move from Last touch to First touch, it is starting journeys that finish on another device.
Step 4: Look for problems as well as winners
A browser or operating system converting far below the rest is worth a quick test. Open your forms and booking pages in that browser and submit a test entry. Broken embeds, cookie banners covering a button, and autofill clashing with a form field show up here before anyone reports them.
Step 5: Export or share
Download the table as a CSV with Export, send a live link with Share, or use the menu next to Share for a PDF, a PowerPoint deck, or an editable copy.
What’s next
- See the channels behind each device: Traffic and Revenue report
- Find out where these visitors are: Locations report
- See how one person’s visits join up: Identity stitching
Frequently asked questions
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How does SourceLoop decide whether a visit is mobile, desktop, or tablet?
From the browser's own description of itself, which every browser sends with each page. It names the device type, browser, and operating system, and SourceLoop records all three for every visit.
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Why does mobile have lots of traffic but a low conversion rate?
Very common, and not always a problem. People often discover you on their phone and come back on a laptop to fill in a form or book a call. Tick First touch next to Last touch. If mobile wins more first-touch conversions than last-touch ones, it is opening journeys that close on desktop.
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My browser breakdown shows Chrome at 60 to 70%. Is that normal?
Yes. Chrome holds most of the desktop and Android market. Watch for a browser whose conversion rate is far below the others, which can point to a form or booking widget that breaks in that browser.
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What does the Operating system tab add?
It separates iOS from Android and Windows from macOS. That helps when an ad audience skews to one platform, or when a checkout or app link behaves differently on one of them.
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How are journeys that move between devices handled?
Once someone identifies themselves on a second device, for example by filling in a form, SourceLoop joins both devices' visits into one journey. Each visit keeps its own device, so a phone visit that started the journey can still get first-touch credit.
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Why is tablet traffic so low?
Tablets are a small share of web traffic for most sites, and some tablets present themselves as desktop browsers. Treat tablet numbers as directional unless they are large.
Paid Social
