How to Sync Revenue and Offline Conversions in LinkedIn Ads

After you’ve connected LinkedIn Ads to SourceLoop, the next step is wiring up the Conversions API push. You’ll create a Conversion Rule in LinkedIn Campaign Manager, find its ID, and map SourceLoop events to it.

This is the step that turns clicks into measurable B2B revenue. LinkedIn Ads spend with no conversion sync optimises against vanity clicks; with the Conversions API connected, it optimises against real qualified leads.

Before you start

You’ll need:

• LinkedIn Ads connected to SourceLoop
• Access to LinkedIn Campaign Manager for the ad account you connected (Account Manager role or higher)
• A clear idea of which SourceLoop events you want to track in LinkedIn (typically: Lead, Demo Booked, Paid Signup)
• Admin or Owner role in SourceLoop

Step 1: Create the Conversion Rule in Campaign Manager

If you already have a Conversion Rule set up, skip to Step 2.

1. Sign in to Campaign Manager.
2. Pick the ad account you connected to SourceLoop.
3. Go to Analyze -> Conversion Tracking -> Conversions.
4. Click + Create conversion.
5. Pick Offline conversion as the source.
6. Choose the Conversion type that matches your funnel stage:
   • Lead — most common for form fills / meetings / chat with email captured
   • Sign up — new account registrations
   • Subscribe — new SaaS subscriptions
   • Purchase — one-off product sales
   • Other — anything custom
7. Name it something descriptive (e.g., “SourceLoop, Demo Booked”).
8. Set the conversion window (default 30 days, the maximum LinkedIn allows).
9. Set the conversion value if you want a default value (you’ll override per-conversion in SourceLoop).
10. Save the rule.

Repeat for each separate funnel stage you want to track.

Step 2: Find the Conversion Rule ID

1. In Campaign Manager, open the Conversion Rule you just created (or any existing rule you want SourceLoop to push to).
2. Look at the URL in your browser, it ends in something like /conversion/12345678/. The number is the Conversion Rule ID.
3. Alternatively, the ID is also visible in the rule’s settings panel.
4. Copy the numeric ID, you’ll paste it into SourceLoop in the next step.

Step 3: Add the conversion mapping in SourceLoop

1. Sign in to SourceLoop.
2. Open Setup -> Ad Platforms -> LinkedIn Ads.
3. Scroll to Conversion sync in the drawer.
4. Click Add conversion mapping.
5. Pick the Trigger event type:
   • Conversion created — every new lead conversion (form, meeting, chat with email, initial payment)
   • Expected revenue updated — when the lead’s expected revenue changes
   • Realized revenue updated — when a payment integration confirms revenue
6. (Optional) Set a Trigger event name filter to scope this mapping to a specific source.
7. Pick an Attribution model: Last touch or First touch.
8. Paste the Conversion Rule ID from Step 2 (just the numeric ID, e.g., 12345678).
9. Toggle Include value if you want to send a revenue figure. Pick the value source (quote_value, sales_value, or fixed) and currency.
10. Set the dedup window in minutes (default 1440).
11. Click Save.

SourceLoop starts pushing matching conversions on the next 2-minute flush cycle. Campaign Manager will show the conversion counts within 4-24 hours.

What gets sent in each event

For every matching SourceLoop conversion, the push to LinkedIn includes:

• conversion — the Conversion Rule URN (built from your Conversion Rule ID)
• conversionHappenedAt — when the conversion happened (milliseconds since epoch)
• user.userIds — the matchable signals SourceLoop has captured:
  • LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID (li_fat_id) when present
  • SHA256_EMAIL, hashed email
  • SHA256_PHONE, hashed phone
• conversionValue — amount and currencyCode when value is included

LinkedIn requires at least one identifier per event, so conversions for visitors with no li_fat_id, no email, and no phone are skipped. This is typically under 5% of conversions in practice, and the skipped ones are marked pending_identity in the Sync log so you can debug if needed.

What’s next

• Capture Lead Gen Form submissions in real time (separate flow): Capture LinkedIn Lead Gen Form submissions.
• Troubleshoot pushes that aren’t appearing: Troubleshoot LinkedIn Ads sync issues.
• Add more conversion mappings for separate funnels: repeat Step 3 with each LinkedIn Conversion Rule ID.