How to track lead source in WeForms
Stamp every WeForms submission with the marketing source, campaign, and visitor journey so you can see exactly which channel produced each lead.
On this page
WeForms is the WordPress form plugin from weDevs, the same team behind Dokan and ERP, which means it’s particularly well-suited to multivendor stores, vendor onboarding, and HR-style workflows. The marketing piece is what it doesn’t try to do. SourceLoop adds attribution to every submission with no WeForms-side changes.
Three steps, under ten minutes, attribution flowing on every form fill afterwards.
What SourceLoop captures from WeForms
For each WeForms submission, SourceLoop attaches:
- The visitor’s acquisition channel (organic, paid, referral, social, direct)
- Full UTM stack parsed from the landing URL
- Pages visited in order before the form fill
- Time on site ahead of the submission
- Number of distinct sessions before conversion
- Email + name from the WeForms fields
- First-touch landing page of the visitor’s history
- Source attributed to the converting session
- Device, country, browser
Before you start
You’ll need:
- A SourceLoop workspace (free trial)
- WordPress admin access (or another way to edit
<head>markup) - A WeForms form embedded on a published WordPress page
Step 1: Install SourceLoop’s snippet on WordPress
Inside SourceLoop, open Setup -> Tracking code in the left sidebar and copy the snippet.
Add it to the <head> of your WordPress site:
- A header-injection plugin like Insert Headers and Footers or WPCode
- Your active theme’s
header.php, just before</head> - The “Custom Code” panel in any SEO plugin
- Google Tag Manager firing on All Pages
The snippet should run on every page where a WeForms form might appear.
Step 2: Confirm the form is on a published page
There’s no per-form switch to flip in WeForms. Once the snippet loads site-wide, every WeForms form on every published page is attributable automatically.
Quick sanity pass:
- The form is on a published page or post (not a draft)
- The form collects an email address, used by SourceLoop to identify the lead
- Performance plugins aren’t deferring SourceLoop past the form’s submit handler
Step 3: Send a verification submission
Open the form’s page in an incognito tab with ?utm_source=test&utm_medium=verify&utm_campaign=weforms-check glued to the URL. Submit a real entry using an email you can check.
Within seconds, the lead should appear at the top of the Contacts Hub in SourceLoop with the three test UTM values stamped on the record.
Where to see WeForms submissions in SourceLoop
Contacts Hub
Every WeForms submission becomes a contact row at app.sourceloop.ai/contacts. Open a contact to see the visitor’s complete pre-submission browsing path.
Attribution dashboard
For the rollup, app.sourceloop.ai/dashboards/traffic groups WeForms submissions by source, medium, and campaign so you can quickly see what’s converting.
Funnel reports
Build a funnel at app.sourceloop.ai/funnels ending in “WeForms submission”. Slice by source, content, or device to find the routes that actually convert.
For paid acquisition, forward WeForms submissions to Google Ads, Meta, and LinkedIn as offline conversions so the bidding algorithms train on real form fills, not vanity clicks. Connect your Google Ads account covers the wiring.
Frequently asked questions
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Does this work with the free WeForms plugin?
Yes. SourceLoop's tracking is browser-side and works the same on the free plugin as on any WeForms Pro tier.
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I run a multivendor marketplace built on Dokan with WeForms for vendor signups. Does that get attributed?
Yes. The vendor-signup submission is the conversion event, and SourceLoop attaches attribution to the lead exactly the same way as a standard contact form fill, complete with the visitor's pre-signup browsing journey.
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My WeForms forms have multi-step pages and conditional logic. Anything different?
No. WeForms' in-form behavior runs entirely inside the plugin. SourceLoop only captures the final submission, so multi-step flows behave the same as single-page forms.
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Will my WeForms MailChimp, ActiveCampaign, and webhook integrations still fire?
Yes. WeForms continues to forward submissions to every connected destination. SourceLoop saves an attribution-rich copy of the lead independently, no overlap.
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Can SourceLoop track WeForms used in a popup or modal?
Yes. Popup, modal, and inline placements all fire the submission event the same way. As long as the host page loads the SourceLoop snippet, attribution attaches.
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