SourceLoop pricing and plans
SourceLoop's three plans, Essential, Professional, and Agency, what each includes, how page views and conversions are counted, and how billing works.
On this page
SourceLoop has three plans. Every plan tracks unlimited conversions, with the full attribution model set, funnels, and every form, meeting, chat, and payment integration. The plans differ in page views, websites, team size, and the features that connect SourceLoop to the rest of your stack.
The live price list is at sourceloop.ai/pricing, and the same plans appear under Settings -> Billing in the app.
The plans
Essential: $49 a month
For one marketer or founder with one website.
- Websites: 1
- Page views: up to 30k a month
- Team members: 1
- Data retention: 12 months
- Included: unlimited conversions, multi-touch attribution, the full journey for every lead, pre-built reports, funnels, every form, meeting, chat, and payment integration, Shopify revenue, webhooks, and CSV export
$37 a month billed annually.
Professional: $99 a month
For teams running paid ads and a CRM.
- Websites: 1
- Page views: up to 100k a month
- Team members: 3
- Data retention: unlimited
- Everything in Essential, plus: ad platform connections and conversion sync, CRM sync, custom reports, the REST API (100k reads and 100k writes a month), MCP for AI assistants, a custom tracking domain, and priority support
$74 a month billed annually.
Agency: $249 a month
For agencies and teams running several websites or brands.
- Websites: 3
- Page views: up to 1.5M a month
- Team members: unlimited
- Data retention: unlimited
- Everything in Professional, plus: white-label reporting, a larger API allowance (1M reads and 1M writes a month), and a dedicated specialist
$187 a month billed annually.
Add-ons
- Extra websites: $19 a month each, on any plan
- Extra page views: $9 a month per additional 100k
How page views and conversions are counted
- Page views are every page load on your tracked websites in a calendar month. This is what plans are sized by.
- Conversions are form fills, bookings, calls, chats, signups, and payments. They are unlimited on every plan.
Going over your page views never stops tracking. You’ll see a notice in the app and get an email, and the extra is billed as an add-on.
How billing works
SourceLoop bills through Polar, our merchant of record. Polar runs the checkout, takes payment, handles VAT and sales tax, and keeps your card on file. SourceLoop never sees your card details.
To subscribe or change plan, open Settings -> Billing. Checkout opens in Polar with the plan chosen, and your plan is active as soon as you finish. Every receipt and invoice comes from Polar.
Picking the right plan
- One website, not running ads through SourceLoop yet → Essential
- Paid ads, a CRM, or a small team → Professional
- Several websites or clients, or reports in your own brand → Agency
Not sure? Start lower. Upgrading takes one click and is pro-rated. See Change your plan.
Frequently asked questions
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Is there a free trial?
Yes. Every plan starts with a 7-day free trial. You pick a plan and add a card through Polar's checkout, and you're not charged until the trial ends. Cancel any time before then and you won't be charged.
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What's the difference between monthly and annual billing?
Annual billing saves 25% on every plan. You pay once for the year. Monthly is the same plan billed every month.
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Do you charge per lead or conversion?
No. Tracked conversions are unlimited on every plan. Plans are sized by page views per month, so a better conversion rate never costs you more.
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What happens if I go over my page views?
Tracking keeps running and nothing is dropped. We let you know in the app and by email. Extra page views are $9 a month per additional 100k, or you can move up a plan.
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Can I add websites without changing plan?
Yes. Extra websites are $19 a month each on any plan.
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Are there discounts for non-profits, open source, or students?
Yes, case by case. Email [email protected] with a line about your situation.
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