How to disconnect TikTok Ads from SourceLoop

This article covers the TikTok Ads disconnect flow end-to-end, what stops, what gets deleted, and how to confirm full removal. It complies with TikTok’s Developer Terms of Service including data deletion requirements for Events API integrations.

Before you start

Set expectations:

• Disconnecting on SourceLoop’s side revokes your TikTok authorization, wipes the Pixel ID and Events API token, and clears all configuration, all immediately.
• Historical campaign performance data is deleted asynchronously within 30 days.
• Conversions already received by TikTok’s Events API stay in TikTok.

Step 1: Disconnect on SourceLoop’s side

1. Sign in to SourceLoop.
2. Open Setup -> Ad Platforms -> TikTok Ads.
3. On the TikTok Ads card, click the three-dot menu (top-right) and select Disconnect.
4. Confirm the disconnect dialog.

The moment you confirm, SourceLoop runs the full disconnect. Here’s what happens:

1. Your TikTok authorization is revoked. SourceLoop tells TikTok to invalidate the access we were granted, and we wipe our own copy at the same time.
2. Your Pixel ID and Events API token are cleared from SourceLoop. The Pixel stays in TikTok Events Manager (untouched). The Events API access token stays valid in TikTok until you choose to rotate it.
3. Your conversion sync settings are cleared. Every conversion mapping, value source, event name choice, attribution model, and dedup rule is removed.
4. Pending conversion pushes are cancelled. Anything queued to be sent is dropped.
5. Your campaign performance history is queued for deletion. Spend, impressions, clicks, and the click-to-ad lookups used for attribution are removed asynchronously, usually within minutes, always within 30 days.
6. The TikTok Ads card on the Ad Platforms tab flips to Disconnected.

Step 2: Remove SourceLoop from TikTok Business Center (recommended)

This step is optional, Step 1 already revokes the OAuth grant. For clean audit trails:

1. Sign in to TikTok Business Center.
2. Open Settings for the Business Center that has SourceLoop installed.
3. Find Apps or Connected Apps.
4. Find SourceLoop in the list.
5. Click Remove and confirm.

TikTok logs the removal in your Business Center audit trail.

Step 3: Decide what to do with your Pixel and access token

SourceLoop doesn’t create or modify Pixels, Events API tokens, or events on TikTok’s side. So there’s nothing on TikTok’s end for SourceLoop to clean up. But you can:

• Keep the Pixel as-is. It continues to receive browser-side events and any other Events API integrations.
• Rotate the Events API access token if you don’t plan to reconnect. Go to Events Manager -> Pixel -> Settings -> Events API and rotate. Belt-and-braces, the access has already been revoked from SourceLoop’s side.

What SourceLoop holds, and what gets deleted

Deleted immediately at disconnect

These go away the moment you click Disconnect:

• Your TikTok authorization (revoked on TikTok’s side and removed from ours)
• Your Pixel ID and Events API token as configured in SourceLoop (the Pixel itself in TikTok is untouched)
• The connection itself, including the Advertiser ID, account name, currency, and timezone
• All your conversion sync settings, event name mappings, value sources, attribution choices, dedup windows
• All pending conversion pushes that hadn’t yet been sent
• Your sync run history for this connection

Deleted within 30 days

These are queued for asynchronous deletion. Most clear within minutes; our privacy commitment guarantees completion within 30 days:

• Your campaign performance history in SourceLoop (spend, impressions, clicks per campaign / ad group / ad, collected during your connection)
• The click-to-ad lookups used for attribution

Never held in the first place

For transparency, SourceLoop also does not, at any point, access:

• Your TikTok personal content, followers, or any non-advertising data
• Audience segments inside your TikTok ad account beyond what’s needed to push conversion events

Confirming the deletion

For compliance audits:

1. Email [email protected] with the subject “Confirm TikTok Ads deletion” and your TikTok Advertiser ID.
2. We reply within 2 business days with deletion timestamps for each data category.

Suitable for SOC2, ISO27001, and GDPR Article 17 audit trails.

Reconnecting later

You can reconnect at any time. Disconnect wipes the connection and its settings, so reconnect starts fresh:

1. Sign in to SourceLoop.
2. Open Setup -> Ad Platforms -> TikTok Ads.
3. Click Connect.
4. Run the OAuth flow.
5. Pick the same advertiser.
6. Re-enter your Pixel ID and a fresh Events API access token.
7. Reconfigure your conversion sync mappings.

Privacy and security

For full transparency:

• What we ask for: access to the TikTok advertisers you authorise. Nothing else.
• How we store your authorization: encrypted at rest with industry-standard practices. The raw access token never appears in logs or in our UI.
• Events API token: encrypted at rest; we never display it in plaintext after save. You can rotate it any time on TikTok’s side without notifying us.
• Third parties: SourceLoop does not sell, transfer, or share TikTok-sourced data with anyone outside SourceLoop.
• TikTok Developer Terms: SourceLoop complies with TikTok’s Developer Terms of Service and Events API requirements.
• Encryption in transit: all communication with TikTok’s APIs uses TLS 1.2+.

When to email support

For anything outside the standard flow:

• “I disconnected by mistake” → email [email protected]
• “Our compliance team needs a written DPA” → we provide a signed DPA on request
• “An auditor needs evidence of deletion” → we provide written confirmation keyed to your Advertiser ID

Email [email protected] for any of the above. We respond within one business day.